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Shared Media : Content shared through social platforms, podcasts and talent communities is a key Recruitment Marketing tactic for fostering engagement. Sharing authentic employee experiences, behind-the-scenes content or culture insights helps attract candidates who align with your values. ” –Nathalia S.
For example, at GE Digital, many employees were struggling with how to tell the company and culture story externally, so I helped develop employer brand messaging that they can use and add to their Professional Summary and Experience sections to share more about the company’s mission, work and teams.
I had initially followed this brand to claim a socialmedia discount, but I enjoy seeing their posts because they have useful reviews of outdoor gear that are relevant to me. Unfortunately, most companies I see posting their job openings on socialmedia dont go to the trouble of creating such engaging content.
Social recruiting offers a major opportunity to reach talent through the channels they’re already on, get your employer brand seen by passive job seekers and educate your audience with authentic content. . 84% of people polled said they’re already using these channels to promote their jobs and company culture. Pay Transparency.
The talent acquisition challenges of today are unparalleled: 90% of survey respondents feel that the current hiring market is more challenging now than in the past! Recruiting as we’ve known it is evolving - how are you keeping ahead of the competition?
With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart. Higher Education. Higher Education. Check out this example from USC Marshall. Campus Tours.
Topic #5: How should I use LinkedIn and socialmedia in my job search? Socialmedia has evolved to now be a place where early career talent posts content specifically to get the attention of companies and recruiters. Topic #8: What does your company culture look like? . How to address this topic in your content.
We learned that Gen Z are using new socialmedia platforms and paying attention to different content, requiring a fresh look at talent acquisition and Recruitment Marketing strategy. As the most educated generation, Gen Z is also highly analytical, pragmatic and realistic. . So what does all of this mean? Video job posts.
Coming of age in a socialmedia-filled world and entering the workforce post-pandemic, Gen Z’s wants and desires look very different from previous generations. . The same research found that Gen Z is also on track to be the most well-educated generation, with 57% of 18-to-21-year-olds being enrolled in a 2 or 4-year college program.
Rally: You’ve shared the importance of social recruiting to your playbook and mentioned that your social strategy focuses on education and creating positive brand impressions rather than direct conversions. The vast majority of our socialmedia audience are either current employees or not likely to apply to a job this month.
Thus, Sitel Group’s Pie With People (PWP) was born, a new original video series presenting the company’s core values of education, diversity and sustainability through the voice of its people and their stories, an idea that would go on to win Sitel Group second place in the Best Employer Brand Video at the 2022 Rally Awards.
TE nurtures a workforce that combines a wealth of diverse perspectives and backgrounds, and we foster a culture where everyone can bring their whole selves into the workplace. The campaign videos were intended to inspire, educate and position the company as an innovative and inclusive employer. Make employees the heroes of your brand!
Content Marketing: Create engaging content (blogs, articles, socialmedia posts) that showcases your company culture, employee stories, and career development opportunities. Career Page: Develop a dedicated career page on your website that clearly outlines your open positions, benefits, and company culture.
A lot of TA leaders didn’t really understand Recruitment Marketing because it was so new, so a lot of my focus even then was around educating people on what Recruitment Marketing was and how it could benefit their organization. . When I got into the field of Recruitment Marketing in 2014, the field was really only just starting out.
Whether actively searching for a role or passively open to considering new opportunities that come their way, candidates need to know about your organization’s culture and employment opportunities to keep you on their radar. Stage: Search for Jobs. The candidate and employee journey, from prehire to retire. Employee Journey.
Socialmedia has grown to an enormous extent. As such, there are many excellent reasons why you should use socialmedia for recruitment, including: Specific targeting. Company culture. Socialmedia platforms’ analytics and data tools are extensive and allow for specific targeting. Reduced Costs.
employee stories and company culture) . Usage increase in recruiter, hiring manager and employee ambassadors on socialmedia. That’s why we created this list. People (e.g. Company (e.g. news, awards and partnerships). Sign up for your free account of Rally Inside today. CareerArc Future of Recruitment Study.
This change in the labor market has led to increased wages and more power for job seekers in finding the culture and benefits they want from an employer. Socialmedia has become a favorite channel for recruiters to engage and hire qualified candidates. 4 Ways to Optimize SocialMedia Recruiting Efforts.
There’s still lots of internal education we need to do about why Recruitment Marketing and employer branding are critical to talent acquisition. Likewise, if you’re only promoting jobs, and not sharing content about your company culture and employee experience, your content may be falling flat too. So come prepared! Reputation.
One particular challenge we had was getting buy-in to leverage socialmedia to promote our company and its employees. And more often than not, organizations would discourage the use of socialmedia rather than risk potentially sharing or saying the wrong thing. Educating employees and getting buy-in using a newsletter .
With socialmedia, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. Socialmedia. Including the name and contact info for the recruiter responsible for the individual job!
March is Women’s History Month, featuring International Women’s Day on March 8, and the perfect time to use your socialmedia platform to voice what your company is doing to support and celebrate women in the workplace. What to include in your Women’s History Month and International Women’s Day socialmedia content.
A particularly unique project that Mastercard has executed over the past few years involves getting older employees in the company more active when it comes to socialmedia. Diversity education programmes include Diversity Training, a Diversity Speaker Series and a Diversity Library. Industry : Professional Services. #
Jessica Summerfield, SocialMedia Specialist. Jessica helps tell the Advocate Aurora Health employer brand story through socialmedia, employee stories, employer ambassador activation, career site strategy and more. Social Recruiting & Content . Questions & Answers: .
Socialmedia has become a necessity for recruiters in today’s working world. Its functions are endless with recruiters finding new and exciting ways to post a job advert, source new talent or to advertise their company culture. Socialmedia is especially useful for finding passive candidates.
SocialMedia One effective technique for small business recruitment is leveraging socialmedia platforms beyond traditional uses. By sharing behind-the-scenes content, employee testimonials, or company culture posts, you can provide insights into what makes your business unique and desirable as a workplace.
Embrace Diversity in Your Culture and Brand. To truly embrace diversity and inclusion in your workplace, you need to evaluate your company culture. Use socialmedia to spread the word about your diversity efforts. Ways to enhance your workplace culture include: Diversity training and team-building exercises.
We’re talking across all spectrums here – race, ethnicity, gender, sexual orientation, age, socio-economic background and education. Within these cultures, authenticity and respect can flourish, allowing teams to bring their whole selves to work and perform better in an atmosphere of inclusion. . Train and educate.
They are the most diverse, tolerant, educated, and socially committed generation – and it’s these driving forces that make hiring Gen Z quite the complex task for talent acquisition folk. Born between the years 1997 and 2012, Gen Z are the generation who grew up in the era of smartphones and socialmedia. Who are Gen Z?
In today’s society, socialmedia has dramatically changed the way we communicate, be it in our home or at work. But letting your employees use socialmedia at workplace may sound counterproductive, doesn’t it? INTERESTING STATS: A 2016 research stated that 8 out 10 employees use socialmedia at their workplace.
Lack of engagement on socialmedia is such a problem, in fact, that we’ve made it our mission at Rally the past couple of months to provide our community with practical solutions. To share what we’ve found so far, I’m hosting an upcoming Live Webinar and Q&A called Build Your Fall Social Recruiting Calendar. Departments.
Before you begin your program, I always recommend conducting a culture and engagement survey for your employees. Your culture and employer brand should be a part of the language at your company – how people are talking. Educate your employees and then bring them along the journey with you. Employee Recognition (i.e.
Company culture and employee experience are important for helping candidates contemplate their next career move. They want to drill down deeper and find out about the culture and experience on the potential teams they may work on. So how can you provide candidates with this closer look into team culture and experience?
Socialmedia is the perfect medium for the awareness stage, especially since you can target potential candidates with ads on various platforms. At this stage, your goal is to educate them on your company and answer that all-important candidate question of “What’s in it for me?” This is your time to let that culture shine! .
Candidates seeking remote roles want to know your company is focused on providing an engaging, collaborative and supportive culture around the flexible options you offer. Even if it’s just a small section on your main page, any language around remote helps candidates learn more about that culture. Make employee voices heard.
Use inclusive qualifications: Focus on essential skills and qualifications rather than specific degrees or certifications (unless specifically relevant) that may exclude candidates from nontraditional educational backgrounds. Socialmedia groups: Engage with socialmedia groups and online communities that cater to specific demographics.
Finding people who complement your company culture are more likely to stick around and become valuable assets. Selection Method 3: Personality Assessments Overview and Effectiveness While skills and experience are crucial, a candidate’s personality also plays a big role in team dynamics and overall company culture fit.
Compared to the reach of organic content shared on your careers blog or through socialmedia, which are limited by factors like SEO, the size of your talent network and socialmedia algorithms, the reach of your job ads is only limited by your budget.
But also highlight work-life balance if thats truly part of your culture. Company culture also really matters to healthcare professionals, many of whom went into the field because they want to help people. A 2023 study by Medscape found that 53% of physicians were burned out and another study found that 43% of nurses were too.
By sharing stories about your company’s growth and culture, you can trigger people’s desire to see themselves as part of it. Post it across job boards, feature it on your website, and invest in paid socialmedia advertising. Post it across job boards, feature it on your website, and invest in paid socialmedia advertising.
Katherine and her team sourced their examples from TAG’s talent acquisition team, as they were the most educated on the company’s values and most eager to provide their stories. . TAG regularly puts calls out for submissions on socialmedia. This is another great example of how they surface stories. —————.
At this stage, candidates will use Google to search for information, or they may see content on socialmedia, either by your brand or the people who work at your company. This section of the candidate journey can be considered “Open to change.” How can you infuse your employer brand values when candidates are ready to apply?
Virtual Recruitment Events and Hackathons In 2025, virtual recruitment events will continue to grow in importance, especially with the evolution of remote work and hybrid education models. University students, especially those in tech, are seeking companies with strong cultures, innovative work environments, and opportunities for growth.
Luckily, socialmedia has changed recruiting by providing an excellent platform for recruiting strategies like sharing industry knowledge and events with potential hires, networking to make valuable contacts and develop relationships, and hiring employees with ease. Recruiting on LinkedIn is a fast-paced and ever-changing process.
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