Rally Recruitment Marketing

MARCH 27, 2023

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

Employer Branding 251

Employer Branding Candidate Experience Recruitment Marketing Screening 251

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. The Muse also worked on four employee testimonial videos for VMware Carbon Black.

Employer Branding 221

Employer Branding Social Media Recruitment Marketing Video 221

Rally Recruitment Marketing

AUGUST 9, 2018

These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. Pin key employer branding posts to the top of your feed, where applicable.

Employer Branding 238

Employer Branding Social Media Job Descriptions Media 238

Rally Recruitment Marketing

AUGUST 14, 2020

TE nurtures a workforce that combines a wealth of diverse perspectives and backgrounds, and we foster a culture where everyone can bring their whole selves into the workplace. This has helped us build brand awareness and support our ongoing recruitment goals. The videos were designed to lead with our people first.

Recruitment Marketing 419

Recruitment Marketing Diversity Employer Branding Video 419

Rally Recruitment Marketing

FEBRUARY 12, 2024

Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employer branding. A great video can capture the essence and authenticity of our employee experience and company culture, like nothing else really can.

Video 221

Video Film Social Media Employer Branding 221

Rally Recruitment Marketing

NOVEMBER 8, 2020

Alation, a company in the data analytics space, partnered with The Muse to update and capture new employer brand stories through an organic video strategy. Joy Suttles Wolken, VP, People & Culture, Alation. I first want to ask, what type of Recruitment Marketing content is working for employers right now?

How To 419

How To Employer Branding Video Talent Acquisition 419

Rally Recruitment Marketing

MARCH 14, 2019

What is the team culture like? Last week, we covered this topic in depth in the Rally webinar, Evolve Your Employer Brand: Storytelling for Team Value Propositions. Good TVP content should be specific enough to really bring a team’s culture to life. The physical work space communicates a lot about the culture.

Culture 238

Culture Employer Branding Video Talent Acquisition 238

Rally Recruitment Marketing

JULY 3, 2020

We’ve had to rethink what our employee experience looks like overnight and find ways to adapt many elements of our in-person culture into virtual experiences. GoDaddy has created a special taskforce to rise to the challenge of preserving and enhancing GoDaddy’s culture while working remotely. 1) Update your communications strategy.

Employer Branding 520

Employer Branding Culture Recruitment Marketing Meeting 520

Rally Recruitment Marketing

SEPTEMBER 5, 2020

Most companies look at their employee value proposition as their chance to “sell” their employer brand to candidates. Rally note: Bryan and Charlotte will be teaching their Give & Get Framework for Employer Branding in two virtual workshops. Anyone applying for this role is now culturally worth talking to.

Employer Branding 412

Employer Branding Airlines Culture Comparison 412

Rally Recruitment Marketing

JUNE 21, 2021

In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. ADP’s inclusive culture of belonging. Employee day-in-the-life videos. But what does that mean for your Recruitment Marketing strategy?

Social Media 419

Social Media ADP Media Employer Branding 419

Rally Recruitment Marketing

JANUARY 16, 2021

While you can create local versions of your EVP to achieve this, that approach can be a time-consuming and costly process if you have a presence in a significant number of markets, and it may create a disconnect with your global employer brand. Telling Employee Stories through Video. Develop your localized content.

Strategy 377

Strategy Employer Branding Video Film 377

Rally Recruitment Marketing

JANUARY 17, 2022

How can your careers site act as a window into the everyday culture of what it’s like to work there? James Ellis, Employer Brand Expert, Author, and Podcast Host. James Ellis, Employer Brand Expert, Author, and Podcast Host. He is also the host of The Talent Cast, a podcast dedicated to employer branding. .

Employer Branding 418

Employer Branding Recruitment Marketing Handbook Guidelines 418

Rally Recruitment Marketing

JANUARY 9, 2023

Holidays and special annual events are great opportunities to share your company culture, values and employees on social media, your careers blog and through email campaigns. How to Strengthen Your Employer Brand by Showcasing the People Behind your Products (Part 2). Celebrate Women’s History Month > 9.

Recruitment Marketing 448

Recruitment Marketing Employer Branding Social Media Strategy 448

Rally Recruitment Marketing

OCTOBER 16, 2019

Job seekers now place more value on a company’s culture and mission than they do on compensation when deciding whether or not to apply. . This interesting insight into what job seekers consider when looking at new opportunities and potential employers comes from Glassdoor’s 2019 Mission & Culture Survey.

Culture 226

Culture Employer Branding Video Recruitment Marketing 226

Proactive Talent

MAY 15, 2018

Todd Hsieh of Zappos once said, “Business often forget about the culture and ultimately they suffer for it because you can’t deliver good service from unhappy employees.” So how does a startup whose bootstrapped showcase their culture in a cost-effective way? These low-cost ideas will bring out your culture in a unique way.

Employer Branding 156

Employer Branding Culture Video How To 156

Rally Recruitment Marketing

AUGUST 30, 2020

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.

Recruitment Marketing 417

Recruitment Marketing Industry Sports Employer Branding 417

Rally Recruitment Marketing

DECEMBER 20, 2021

How Cisco Built a Champion Team to Conquer Employer Branding on TikTok. Jen Burns and her team at Cisco explored and experimented with TikTok to grow their employer brand. Cisco’s team of TikTok ambassadors posted videos about working at Cisco with #WeAreCisco. . Read the full article. Read the full article.

Employer Branding 411

Employer Branding Conference Recruitment Marketing Strategy 411

Proactive Talent

JUNE 28, 2016

There is just no better platform than video to create that emotional attraction to a company and job opportunity -- and I'll tell you why! Here are five reasons why you need to focus your employer branding efforts on video now and in the future. Add a video.

Video 193

Video Employer Branding Mobile Social Media 193

Rally Recruitment Marketing

DECEMBER 12, 2021

As the Director of Global Employer Brand Strategy at Dell, where I oversee everything from strategy, operations, and creative I’m thrilled to share with you today the four steps we’re taking to meet these goals, which include: Supporting our goals through programs, and highlighting this in our Recruitment Marketing.

Recruitment Marketing 450

Recruitment Marketing Strategy Video Diversity 450

Rally Recruitment Marketing

SEPTEMBER 13, 2021

To find these technologists, VP of Global Head Employer Brand & Marketing, Liz Gelb-O’Connor worked with top-level leaders to find champions at the leadership level in each location. They also added these videos to their respective innovation center pages on their tech careers site. How to make a video in 10 mins a day”.

ADP 83

ADP Employer Branding Video Film 83

Recruitics

JULY 18, 2023

Key Takeaways: Recruitment videos help attract top talent and create a deeper connection with candidates. High production and low production videos are both valuable for recruitment strategies. Authenticity is key in recruitment videos, showcasing the company's current culture and employees.

Video 235

Video How To Strategy Culture 235

Rally Recruitment Marketing

JUNE 14, 2021

According to HubSpot’s 2020 State of Marketing report , video was the most used type of marketing content beating out other heavyweight contenders like email, blogging and infographics. In fact, in a study by Google , 1 in 2 Millenials and Gen Zers said “they don’t know how they’d get through life without video.” . The strategy.

Recruitment Marketing 251

Recruitment Marketing Video Examples Strategy 251

Proactive Talent

MAY 22, 2020

Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned benefits.

Social Media 287

Social Media Employer Branding Talent Acquisition Compensation 287

Rally Recruitment Marketing

JULY 31, 2022

Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employer branding strategies. Authentically present the company culture. Raise brand awareness of Site Group as an employer. EP4: Creating a Culture of Lifelong Learning.

Recruitment Marketing 332

Recruitment Marketing Social Media Employer Branding Video 332

Recruitics

SEPTEMBER 12, 2023

Key Takeaways: Video content is a versatile tool with the potential to foster engagement, inspire, and drive action in recruitment marketing. Recruitment videos can enhance candidate engagement, showcase company culture, facilitate authentic communication, enable better storytelling, and expand company reach.

Video 216

Video Examples Talent Acquisition Candidate Engagement 216

Rally Recruitment Marketing

AUGUST 9, 2020

This is exactly why employee generated content and employee advocacy have become such popular and effective approaches to Recruitment Marketing and communicating an organization’s employer brand and attracting talent. If you’re not familiar with employee generated content (yet!),

Sourcing 385

Sourcing Social Media Employer Branding Guidelines 385

Rally Recruitment Marketing

FEBRUARY 14, 2022

Hanady Khourshid, Manager of Employer Brand & Diversity, and Andrew Mott, Senior Manager of Talent Acquisition, Technology, Process & Operations from CDW shared their experiences and tips for adapting to the hybrid candidate journey. . On their careers site, CDW features short employee videos about #LifeatCDW.

Candidate Experience 419

Candidate Experience Employer Branding Recruitment Marketing Video 419

Rally Recruitment Marketing

MAY 2, 2022

Data continues to show us why employee stories need to be a priority going forward in your Recruitment Marketing and employer branding strategy. . A compilation story is often what you’ll find in the classic company culture video. Life at Dell’ video from Dell Technologies. . The takeaway? Compilation Stories.

Video 419

Video Advertising Social Media Culture 419

Rally Recruitment Marketing

JULY 18, 2021

When researching your organization, candidates aren’t just looking for information on the role, they’re also interested in company culture and values. In fact, this year’s Jobvite Job Seeker Nation Report found that 86% of job seekers say company culture is important in their decision to apply for a job. . Meet the winners.

Employer Branding 419

Employer Branding JobVite Social Media Media 419

Social Talent

MARCH 12, 2019

For marketers (like the one writing this blog), it can be hard to let go of the company branding and messaging, to open it up to collaboration, but as businesses change and transform, employer branding has expanded it’s role to the entire business. Access our video library and learn your way to success! LEARN MORE.

Employer Branding 152

Employer Branding eBook Social Media Video 152

Rally Recruitment Marketing

MAY 9, 2021

At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. . Recruiters: will it save recruiters time? .

Recruitment Marketing 419

Recruitment Marketing ADP Strategy Employer Branding 419

Rally Recruitment Marketing

JUNE 28, 2021

This is especially the case if you have an employer brand presence on platforms beyond LinkedIn. You can do this in many ways but here are a few thought starters: A short video talking about the message and what you liked about it. Film short videos of employees talking about different parts of their day.

Social Media 450

Social Media Video Linkedin Interviews 450

Rally Recruitment Marketing

SEPTEMBER 6, 2022

Simply defined, your talent network (also called talent community) is made up of the candidates who have applied for your jobs or who have opted in to receive your recruitment communications, such as job alerts, employer brand content or your talent newsletter. Guides for measuring the success of a talent community strategy.

Resources 417

Resources CRM How To Recruitment Marketing 417

Proactive Talent

SEPTEMBER 25, 2018

Embracing “employer brand thinking” is the next evolution to modern recruiting. Before you can build your employer brand and a strategy that supports it, you have to be able to define what your culture is , so start there! Glassdoor Glassdoor is a fantastic employer branding tool if used correctly.

Employer Branding 153

Employer Branding Strategy Social Media Job Descriptions 153

Rally Recruitment Marketing

MAY 18, 2023

Recruitment Marketing is a crucial aspect of the talent acquisition process, and more employers than ever before are investing in new marketing strategies to attract, engage and retain top talent. Meet the Speaker Robin Dagostino, Senior Director of Employer Branding & Marketing at BCG Robin Dagostino is the Sr.

Talent Acquisition 419

Talent Acquisition Employer Branding Recruitment Marketing SAP 419

Rally Recruitment Marketing

MAY 29, 2019

As part of your company’s recruiting team, you’ve worked hard to make sure your employer value proposition (EVP) is clearly communicated to candidates. Your EVP helps to guide your employer brand and helps candidates better understand your culture, values and mission. And for good reason!

Recruitment Marketing 340

Recruitment Marketing Employer Branding Video Culture 340

Rally Recruitment Marketing

DECEMBER 30, 2018

Leading TA teams are using content to communicate their Employer Brand to candidates, not just to market open jobs. Employer Brand messages shouldn’t sound like they’re coming right from your marketing department. It wasn’t so long ago that we would hear Talent Acquisition teams talking about “recruiting for culture fit”.

Recruitment Marketing 362

Recruitment Marketing Trends Employer Branding Talent Acquisition 362