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2025 Guide to Building an Effective Recruitment Marketing Strategy

Rally Recruitment Marketing

Compounding Value : Organic efforts, like SEO and social engagement, build momentum over time, yielding long-term results that continue to pay off even when resources are constrained. Sharing authentic employee experiences, behind-the-scenes content or culture insights helps attract candidates who align with your values.

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How Berkeley Electric Cooperative Improved Applicant Flow Through Optimized Job Ads

ApplicantPro

Their primary challenge wasnt just increasing the number of applicants for their company of 50 employees, but ensuring they attracted high-quality candidates who aligned with their organizational values and culture.

SEO 156
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Best recruitment marketing strategies: Essential SEO tips

Stories Incorporated

First up: the top tips for improving SEO and getting your content ranking in Google. . Use Search Engine Optimization (SEO) best practices (more on that below!). So, create more content on that topic, perhaps sharing individual stories from employees who are benefitting from this aspect of your culture in different ways.

SEO 111
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8 Opportunities to Promote Employer Awards That You’ve Won

Rally Recruitment Marketing

Seeing a “best workplace award” builds credibility when candidates are evaluating your company culture. Jobvite found that 33% of job seekers get their information about an employer’s company culture from social media. Employer awards build trust with candidates in a way that can set you apart from competitors in the job market.

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Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

By seeing, hearing from or communicating with existing employees in roles they’re interested in, candidates can more clearly envision themselves in those same roles and understand your company’s culture and values, which gives them the confidence they need to apply or accept your job offer. . Photos captured by your employees. Social media.

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Middle of the Recruitment Funnel Fixes

Rally Recruitment Marketing

Generally speaking, at the middle funnel stage, most candidates want to know: Is this company/team a good culture alignment? One question that is often overlooked but important to candidates is what tools and products they’ll be using, as that plays a big role in the culture and how their work looks on a daily basis. Capital One.

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7 Virtual Interview Guide Examples from Top Employers

Rally Recruitment Marketing

Some employers are also using these guides to share important information about their company culture that candidates are no longer learning from office tours and in-person interactions. The video provides another way to digest important information about the virtual candidate experience — and it’s also a smart move from an SEO standpoint.

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