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5 Ways Data is Advancing Recruitment Marketing Strategy

Rally Recruitment Marketing

Recruitment Marketing strategy is becoming more and more data driven, not only to make decisions about what content, campaigns and channels to use, but also to defend recommendations made to business partners. But I was so excited to learn how many practitioners are overcoming this resistance by using data.

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7 Data Points on the State of Recruitment Marketing for 2023

Rally Recruitment Marketing

The data we collected reveals some interesting information about the state of Recruitment Marketing in 2023. But Rally’s data shows that 31% of organic social recruiting content gets no engagement. Rally note: Rally Inside’s EZ Content Wizard feature allows you to create a data-driven social recruiting post in under 5 minutes. .

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Use Storytelling and Data to Attract Purpose-Driven Candidates

Rally Recruitment Marketing

Our team is obsessed with leveraging the data we collect along the full candidate journey to predict our organization’s talent needs so we can be proactive in our strategies. Today, I’d like to share how we’ve reimagined recruiting by implementing an attraction-led and data-informed strategy. What is attraction-led recruiting?

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Data-Driven Recruitment to Tackle Challenges

Recruitics

Key Takeaways Data-driven recruitment solutions reduce time-to-hire, lower recruitment costs, improve the quality of hires, and create a better candidate experience. Analytics-based recruitment reduces unconscious bias by relying on objective data to evaluate candidates more fairly.

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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5 Data Points that Prove Recruitment Marketing is Growing

Rally Recruitment Marketing

You can use this data as proof to justify asking for higher budgets at your own organization, emphasizing that it’s necessary if you want to avoid being drowned out by your competitors, and especially because job advertising alone is not enough to attract top talent today. However you spin it, Recruitment Marketing budgets are going up.

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Building a Stand-out Careers Site Experience Using Candidate Behavior Data

Rally Recruitment Marketing

Most of us in Recruitment Marketing have a long journey ahead when it comes to collecting and using candidate behavior data as the driver for improving our candidate experience. Phase 2: Implementing new tools to collect more candidate behavior data. In other words, we were missing out on a lot of valuable data!

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2023 Voice of Talent: State of the Workforce Report

New data is raising the bar on how to attract and retain talent in the New World of Work. We have distilled the data into actionable insights you can leverage to strengthen your position as an employer of choice and access the skills you need.

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3 Steps to Successful & Strategic Year-End HR Planning

Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Ensure compliance and efficiency by downloading today!

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2024 Salary Guide

With detailed pay rate data for top IT positions like Cybersecurity Consultants, Cloud Engineers, and Salesforce Developers, this guide is an essential resource for companies looking to stay competitive in today’s evolving workforce landscape.

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The 2025 Recruitment Playbook

Highlighting innovations like AI-driven tools and data analytics, the playbook empowers leaders to streamline processes, enhance candidate experiences , and foster diversity and inclusion. The 2025 Recruitment Playbook by Procom is a strategic guide tailored for hiring managers to navigate the evolving talent landscape.

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7 Ways To Avoid Todays HR Compliance Risks

Ensure you are collecting and retaining proper applicant data. Get tips on how to reduce risk, including how to: Know your state’s pay equity laws. Invest in predictable scheduling.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. Intent data can be overwhelming if you don’t know how to use it.

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ABCs of Data Normalization for B2B Marketers

Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%