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If you need to write better jobdescriptions, there are a few great free tools to use. However, if a free tool isn’t getting you what you need for writing jobdescriptions, check out Ongig’s Text Analyzer. Hemingway App Hemingway App can help you write concise and tight jobdescriptions.
Well-written jobdescriptions are important for promoting your company’s employerbranding. Modern jobdescriptions function as concise promotions of your job vacancies, telling your organizational story and enticing prospective hires on how they can become a part of that eventful journey.
A jobdescription is often the first step in the application process, giving potential candidates their first impression of your company. But its more than just a list of requirements or job dutiesa great jobdescription helps attract the right people, supports inclusive hiring, and strengthens your companys culture.
In the end, you’re left with content libraries of engaging pieces, optimized for each channel you’re building like social media, careers site, jobdescriptions and more. . What if you could make sure that more candidates progress through your recruitment funnel with targeted, timely and helpful employerbranding content?
A happy, healthy employerbrand excites and engages jobseekers. But a bad brand? Your employerbrand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Candidates Take EmployerBrands Seriously.
According to a related survey from Harvard Business Review, women were far more likely than men to say they declined to apply for a job because they don’t meet the guidelines in a jobdescription. Women are more selective than men about applying to jobs where they may not meet every single “required” qualification.
That means your brand needs to be both visible and strategic. A strong employerbrand is your edge in a competitive market. Did you know that 75% of jobseekers consider a companys brand before they apply? A winning strategy mixes employerbranding content (which builds trust) with job posts (which drive action).
Who are the top employerbrands? There’s plenty of great employerbrand research out there (see Comparably , Glassdoor , Universum and WilsonHCG ). The Top 100 EmployerBrands Searched for by Candidates (Summary). Top 100 EmployerBrands Searched for by Candidates [Complete List].
Who are the top employerbrands? There’s plenty of great employerbrand research out there (see Comparably , Glassdoor , Universum and WilsonHCG ). The Top 100 EmployerBrands Searched for by Candidates (Summary). Top 100 EmployerBrands Searched for by Candidates [Complete List].
Wow, are you are seeing how fast jobdescriptions are changing these days? You can create jobdescriptions like the ones below through Ongig’s Candidate Experience Software and Text Analyzer. For tips on writing jobdescriptions, check out How to Write a JobDescription — Best Practices & Examples.
This week, let’s talk about best practices for bulking up your employerbrand muscle. . Candidates Consider Brand Health and Fitness . Jobseekers take employerbrands seriously, and the numbers prove it. . About 70% of candidates report that employerbranding is essential when considering a job offer.
Picture a jobdescription for a technical writer that’s riddled with typos. While these examples clearly show that the employer desperately needs some help, they aren’t exactly engineered to tempt top talent. . This enables curious candidates to get familiar with your employerbrand before applying. Error-free.
Shavonne Thomas, North America EmployerBrand & Recruitment Marketing Partner at AstraZeneca, shared her approach to crafting communications that tap into candidate emotions during this critical stage. From there, Shavonne crafts mini-EVPs that act as a guiding star for communications to that group. Idea to action ?
The hiring process also shapes a candidate’s initial perception of your company and a negative experience can damage your employerbrand. Ensure Transparent JobDescriptionsJobdescriptions are crucial in streamlining and speeding up your hiring process. Schedule a demo with our team today.
Creating solid employerbranding (EB) is essential. Here are 4 employerbranding solutions to set you up for success. Ongig – For Effective and Inclusive JobDescriptions. Ongig – For Effective and Inclusive JobDescriptions. Ongig is one of the must-have employerbranding solutions.
After some time, I was promoted into an EmployerBrand Manager role at Calendly, which combined my experience from Recruiting and Marketing together. From a written perspective, all of those jobdescriptions and candidate communications you have created mean that you’re probably a pretty decent copywriter already.
This positively impacts your employerbrand and helps applicants stay engaged during recruitment. Additionally, recruiters can use an ATS to automatically rank applications based on the provided jobdescription. Reach out to our team of experts to schedule your free demo today !
Use inclusive language in jobdescriptions: Update jobdescriptions with inclusive language and avoid any jargon or bias that may deter applicants. EmployerBranding A strong employerbrand sets companies apart by showcasing their unique culture, values, and work environment to potential employees.
At the macro level, a strong (read: well-coordinated and -executed) hiring strategy offers two benefits for SMBs: Well-designed hiring strategies help increase brand visibility, showcase one’s company culture, and create an attractive employerbrand that draws in top-tier, active job seekers.
From browsing your career site, to taking part in the interview process, to receiving a job offer (or becoming a rejected candidate). A truly poor candidate experience can be damaging to your employerbrand in the long term. Also, showcase your employerbrand and encourage candidates to learn more about your company.
Using AI to rewrite jobdescription content can make them clearer, more appealing, and more inclusive while saving time and effort. Here are 10 effective ways to use AI to rewrite jobdescriptions: 1. This helps make your job postings more visible on search engines and job boards.
Kelly is responsible for recruitment, retention and employerbranding at Northside Hospital , where she manages a team of 40. Jessica helps tell the Advocate Aurora Health employerbrand story through social media, employee stories, employer ambassador activation, career site strategy and more.
When job applicants were asked “What is the most valuable job-related content to you?” ” the top answers they gave were: JobDescription. It’s hugely valuable to job seekers. Only 22% of employees list the salary in their jobdescription. Salary Range. TALK TO OUR TEAM TODAY!
I’ve compiled a list of the best jobdescription tools to help you stay on track. JobDescription Tools: Analysis & Augmented Writing These jobdescription management tools help you write effective JDs to attract the best talent. Register for a free job ad report to test it or buy credits to use it.
While many factors in the “new normal” influence employee acquisition and retention rates, building a powerful employerbrand will make your business immune to socio-economic fluctuations. Another one of the most important tips for employerbranding is investing in employee training and growth.
Ensure your compensation plan is well-structured and be upfront about what it entails — starting in your jobdescriptions. When job seekers see a company committed to providing attractive compensation, they’re more likely to consider joining. But it’s not enough to just offer these.
Jobbranding refers to using your employee value proposition (EVP) to discover your target candidate , and using that information to tailor your job posts to find them. Fortunately, jobbranding doesn’t have to be that complicated at all. Pull from your jobdescriptions. Use targeted hashtags.
When you write a jobdescription, you are not just writing it for the candidate, you are also writing it for Google, Bing, Indeed, and any other search engine out there. So, check out the below SEO tips for writing jobdescriptions. Here are 14 SEO tips for writing jobdescriptions: 1.
Fortunately, Celeste has a game plan to grab job seekers’ attention, screen more efficiently, and fill those specialized roles as quickly as possible. Invest in your employerbrand. It’s almost impossible to overstate the value of a strong employerbrand. Visit jobvite.com and schedule a demo to learn how!
A poor candidate experience, for example, can leave job seekers feeling ignored, annoyed and frustrated. Jobdescriptions that don’t match position responsibilities. Damage to employerbrand. Approximately 70% of job seekers read company reviews before making a career decision, according to Glassdoor.
In any event, this is another call for you to focus on your employerbrand and to ensure your company culture shines through your jobdescriptions. Sign Up For Our Email Newsletter Request a Recruitics Demo. The Gig Economy has also put a premium on culture–albeit, it’s a culture of independence.
Job ads are becoming more creative and dynamic. So, having the best job ads out there will require creativity. Employers are giving more robust content on jobdescriptions rather than just listing requirements and qualifications. “EmployerBranding, Meet Content Marketing”, 20 Jan.
Banish bias by crafting inclusive jobdescriptions, and let AI-powered chatbots provide swift answers to candidates’ burning questions. Stand tall and let your employerbrand shine. Write clear jobdescriptions Crafting compelling jobdescriptions is an art.
Automation and AI tools help reduce bias in recruiting, like the JobDescription Grader. TA teams are investing heavily in their employerbrand and recruitment marketing in order to compete in a tough market. Subscribe to Jobvite’s blog and resource library or talk to us today to request a demo !
For those working in talent acquisition, it’s important to understand that job seekers are evaluating potential job opportunities in a similar way to how consumers would evaluate a product: they research, read reviews, weigh up their options, and consider what is best for them. Don’t Create Unengaging JobDescriptions .
Recruiting marketing involves promoting a company’s employerbrand and attracting potential employees. Common recruitment marketing tactics include social media campaigns, job board advertisements, content marketing, and nurturing relationships with passive candidates. What is Recruitment Marketing?
Candidate personas should provide a guide for how the company can best appeal to them with their hiring practices and employerbrand. The more personalised the messaging in your promotions, jobdescriptions, and interview techniques , the better. How do you effectively use candidate personas?
The Importance of a Career Page An effective career page or career site should be much more valuable than simply a place to find job listings. A career page should serve as your central employerbranding platform. Applicants can find these pages through organic searches, reducing the need to pay to advertise job listings.
I’ve looked at a few uses of chatbots and see the main benefits affecting: EmployerBranding — Help you stand out among the crowd (<1% of company career pages have a chatbot at this point). Jobs” leads you to the chat box (below) where you can search for jobs (which leads to simple Taleo-based jobdescriptions).
Related : How to attract the right candidates by owning the shortcomings of your employerbrand. Which is something you can emphasize in your jobdescription, social media posts , and so on. Or, if you’re more of a hands-on learner, just click here to try out a free demo. Embrace storytelling. Humans love stories.
Like any content on your job pages, it’s an opportunity to sell and attract the candidate! About Us Tip #6: Employer Awards and # of Customers = Social Proof If you’ve won employerbranding awards, the About Us statement is a great place to put it. About Us content identical across all your job pages).
So, here’s a sample of how you could use microsites with job boards: Create your microsite(s) Post the corresponding position(s) on job boards like LinkedIn (Optional) Pay to promote your job listing to relevant job seekers In your jobdescription, include links to your microsite(s) with the appropriate content.
Many candidates want a safe and steady job. By opening up with this bold statement, Cisco is positioning its employerbrand as one about change/growth. They want someone bold (not conservative) for this sales job. American Express uses this question in the consultative sales job below. What is next in your career?
A great job advert is more than a jobdescription, information about salary and a start date. The job of the job advert is to engage with, appeal to and attract that perfect candidate. Let’s explore how to write a top-tier job advert for a top tier company. Chunks of Text. TIPS FOR WRITING.
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