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In the past year, our work has changed even more drastically, as a result of the pandemic and in response to social injustice. Recently I was a guest on The EmployerBrand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next.
In the end, you’re left with content libraries of engaging pieces, optimized for each channel you’re building like socialmedia, careers site, job descriptions and more. . What if you could make sure that more candidates progress through your recruitment funnel with targeted, timely and helpful employerbranding content?
unemployment rate relatively unchanged over the past year at 3.5% , employers need a strong employerbrand that differentiates their employee experience and the know-how to embrace new strategies and channels to attract passive talent to their company. With the U.S.
What if your next great hire isnt searching job boards but scrolling their socialmedia feed instead? With 86% of jobseekers turning to socialmedia platforms and more alternatives to job boards than ever, its especially important to meet candidates where they are. Schedule a demo to learn more.
A happy, healthy employerbrand excites and engages jobseekers. But a bad brand? Your employerbrand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Candidates Take EmployerBrands Seriously.
Having spent years at the forefront of tech and socialmedia recruiting as the owner of CloudNine Recruitment – if there’s anything worth knowing about recruiting within socialmedia, Steve knows it. EmployerBranding. Have a question about our platform or want to schedule a demo?
When employees share job openings, engage with content, or talk about their positive experiences, your employerbrand reaches a much larger, more diverse audience. Then, encourage a culture of advocacy by recognizing and rewarding employees who consistently engage and promote your employerbrand. Our prediction?
An engaged workforce is one that performs better, stays longer , and helps you both recruit new candidates and grow your employerbrand , while lack of engagement causes issues like quiet quitting , actual quitting, and a damaged company reputation. Make your employees brand ambassadors to tell your story. Make it personal!
“All socialmedia hiring strategies are created equal,” said no one ever. Not adequately scaling your socialmedia hiring strategy. Socialmedia hiring –also known as social recruiting , socialmedia recruiting , social hiring, recruiting on socialmedia, or “That thing CareerArc kills at” (see what we did there ?
With all the talent acquisition strategies out there, should you really be investing in recruiting on socialmedia ? Rather than trying to convince you one way or the other, we figured we’d gather together as many socialmedia recruiting statistics as we could find and share them with you. And so, without any further ado.
We’re just gonna put this out there: socialmedia captions matter when it comes to social recruiting , in a really big way. Captions are your opportunity to explain why your candidates and audience should care about your jobs and employerbrand. 13 socialmedia caption templates: #1: The describer.
Here’s something we’ve talked about before: socialmedia recruiting nets you more qualified candidates. Instead of telling you how socialmedia helps you get more qualified candidates. Using socialmedia to find highly qualified candidates. Socialmedia gets you more qualified candidates in less time.
If you’re uncertain about the importance of employee advocacy on socialmedia–in other words, turning your employees and recruiters into employee advocates and brand ambassadors on socialmedia–you’ve come to the right place. Understanding the importance of employee advocacy on socialmedia.
One resource that often gets overlooked in boosting employee retention is socialmedia. Socialmedia is commonly thought of as a tool to build brand awareness among those not yet part of your brand. In truth, though, socialmedia can and should play a part in your retention strategies.
Then, socialmedia recruiting should definitely be on your list of talent acquisition strategies this year. But there’s so much you can do to reach candidates on socialmedia, and some strategies and tactics have proven way more effective than others. Looking to give your hiring a much-needed boost? Discovery + awareness.
Kelly is responsible for recruitment, retention and employerbranding at Northside Hospital , where she manages a team of 40. Jessica Summerfield, SocialMedia Specialist. Where is the best place to start when beginning to build an employerbrand and create content? . Kelly : In a nutshell?
Be Strategic about SocialMedia. It’s essential to have a strong employerbrand across social platforms and review sites. Request a free JazzHR demo to see how automation tools can help you catch up. To attract these purely digital natives, recruiters should hang out where they hang out. Gen Z moves quickly.
After some time, I was promoted into an EmployerBrand Manager role at Calendly, which combined my experience from Recruiting and Marketing together. For instance, having a strong knowledge of email marketing platforms or socialmedia management tools will translate over well. Tools and platforms knowledge.
Building a strong employerbrand is crucial. Utilising socialmedia and professional networks to share insights and success stories to help attract passive candidates. Book a demo and find out how Hireserve could help you overcome these challenges! How to attract these candidates?
This week, let’s talk about best practices for bulking up your employerbrand muscle. . Candidates Consider Brand Health and Fitness . Jobseekers take employerbrands seriously, and the numbers prove it. . About 70% of candidates report that employerbranding is essential when considering a job offer.
Using socialmedia tools to promote your organization’s referral system will also help produce quality applicants, show that you stay current with market trends and boost company culture, as well! Promotes company culture and employmentbrand – This is very important!
Start early—and lean on your employerbrand! Think about all the brands that double down on end-of-year business, and then consider all the extra hands they’ll need to account for the extra business. Building a strong employerbrand is one way to help attract quality candidates and set your business apart.
News travels faster than ever now that everyone is on socialmedia, which often leaves us picking up the pieces. Socialmedia gives candidates an outlet to express themselves and they aren’t always holding back. Schedule your free demo with a product specialist today. People Are Going To Talk.
Why should your employerbrand be any different? Since social recruiting and recruitment technology picked up steam in the mid-2000s, we've buried our employerbrand heads in the sands of execution. Sure, technology has given us many new opportunities: from automated social content to mass brand promotion.
So, by providing equal pay, businesses can build a strong employerbrand and create an inclusive culture. So, use socialmedia and job boards to reach out to talented women to attract top talent. It shows a commitment to gender equity and helps in building an employerbrand that attracts and retains the best talent.
Shavonne Thomas, North America EmployerBrand & Recruitment Marketing Partner at AstraZeneca, shared her approach to crafting communications that tap into candidate emotions during this critical stage. From there, Shavonne crafts mini-EVPs that act as a guiding star for communications to that group. Idea to action ?
Creating solid employerbranding (EB) is essential. Here are 4 employerbranding solutions to set you up for success. Ongig is one of the must-have employerbranding solutions. Request a demo to learn more and get a personalized estimate based on your company’s needs. Awario – For Brand Monitoring.
However, at Social Talent, we’re still regularly fascinated by the number of recruiters who have yet to embrace technologies, we would consider vital to sourcing efforts in 2014 like LinkedIn, Twitter, or even certain talent aggregators. is that companies who employ the employmentbranding 3.0 True employmentbranding 3.0
At the macro level, a strong (read: well-coordinated and -executed) hiring strategy offers two benefits for SMBs: Well-designed hiring strategies help increase brand visibility, showcase one’s company culture, and create an attractive employerbrand that draws in top-tier, active job seekers. The good news?
Effective multi-location hiring requires a deep understanding of regional job markets, a broad reach to prospective candidates, and a consistent employerbrand across all locations. While you’re at it, don’t forget to leverage your employees’ social channels in the areas where you’re hiring! Click here for a demo.
Engage job seekers on socialmedia. As a result, both groups expect to interact with employers online before applying for open positions. Use videos and graphics to share your brand story on socialmedia. Show off your organizational culture with branded content.
Looking to get more out of your socialmedia job posts? Get more clicks, reach more candidates, and improve your brand awareness all at the same time? We’ve already put together a socialmedia caption guide for busy recruiters like yourself—you can check it out here. Show them right now, on socialmedia.
If there existed a 10 commandments of social recruiting , one of them would probably be, “Thou shalt not skip out on thought leadership posts.” Firstly, the ratio of thought leadership posts you need compared to other employerbrand posts is not that high. And secondly, not all of them need to be something you created.
Invest in Your EmployerBrand. A strong employerbrand helps candidates become familiar with your workplace culture, value system, office environment, team dynamics and much more. . Remember, you’re not only marketing your brand to customers and clients through these channels, but top talent as well.
You probably already know that promoting your employerbrand is important in today’s job market. What you may not know is where you should actually be sharing your employerbrand content. There are lots of options to consider, including dozens of popular socialmedia platforms and job sites.
Do you know your social recruiting goals? Socialmedia recruiting can accomplish a lot. Build a resilient employerbrand that can withstand the craziest of challenges. The main way socialmedia recruiting helps you get candidates is through job posts. An example of a quality socialmedia job post.
Enter socialmedia recruiting : the art of using socialmedia for recruiting purposes. Many recruiters use LinkedIn to message promising candidates about roles they might be a fit for, but social recruiting is so much more than that. For more about socialmedia recruiting and why it’s so effective, see here.
We’ve talked about why socialmedia hiring and employee advocacy is so effective before, but in short, it’s because: Over 70% of Americans are on socialmedia. The network effect of socialmedia allows you to build a funnel that’s always growing. Related : 29 proven ways socialmedia boosts hiring.
Notice the: Diverse hero image Hashtag (#culturecode) a great way to engage through socialmedia Use of numbers (operating countries, global chapters, etc.) Next, all you need to is: Create some kick-ass content Add a couple of images or a video Add some employerbranding content (i.e. So, we make the hard part easy.
By now, you probably know that socialmedia can and should play a vital part in your employee recruitment and retention strategies. And with the new year here, it’s time to explore some new ways to use socialmedia for talent acquisition. Here’s what they said: Turn your employees into brand advocates.
When people think of using socialmedia for recruiting, they tend to think about LinkedIn and Facebook, and maybe even Twitter. Every socialmedia platform has its unique style, and Instagram is no different. Captions matter here, just like any other socialmedia platform, but it’s a visual platform first.
Let’s talk about posting your open jobs to socialmedia. Because sure, you probably already know that socialmedia job posts are one of the most effective ways to find employees today (and if you don’t yet know that, see here and here for why), but “effective” doesn’t always mean easy. What are you supposed to write ?
Related : How to attract the right candidates by owning the shortcomings of your employerbrand. Which is something you can emphasize in your job description, socialmedia posts , and so on. Related : 5 ways to boost recruiters’ reach on socialmedia. Embrace employee advocacy & social recruiting.
A truly poor candidate experience can be damaging to your employerbrand in the long term. Also, showcase your employerbrand and encourage candidates to learn more about your company. Book a demo with our team of experts today.
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