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Defining Excellence in Recruitment: A Call for Industry-Wide Collaboration

Social Talent

Just as a marketing team has specialists in areas like SEO, content writing, or digital advertising, a recruitment team may have individuals who specialize in different stages of the hiring process or in different types of hiring altogether. These are the steps that collectively as a team, we must organize and master.

Industry 170
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SEO for Nonprofits in 2024: Internal and External Strategies

Forum One

As nonprofits navigate an ever-changing digital landscape, Search Engine Optimization (SEO) is a hot topic. How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines?

Nonprofit 104
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8 Opportunities to Promote Employer Awards That You’ve Won

Rally Recruitment Marketing

For example, if you won an award for being a best workplace for diversity, you may want to share your award alongside an employee sharing a story about how one of your company’s employee resource groups supported them. . You can take this to the next level by sharing employee testimonials and stories that act as proof points.

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Developing an SEO Strategy for Translated Content

Forum One

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Therefore a unique and robust search engine optimization (SEO) strategy is required for non-English content. A step-by-step guide to mastering SEO for translated content.

SEO 87
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7 Virtual Interview Guide Examples from Top Employers

Rally Recruitment Marketing

Microsoft also provides information to support a diverse range of candidates, offering an accessibility request form that candidates can fill out to ask for specific, virtual interview-related accommodations. . Audible also offers their guide as a video for candidates. Pages with video tend to outrank pages with just static images or text.

Examples 410
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Middle of the Recruitment Funnel Fixes

Rally Recruitment Marketing

Not only do they help with making your content feel more personalized, but they also help with search engine optimization (SEO). . To accomplish this, they created a video series called “Our Women in Action” that showcases a diverse set of stories from their women-identifying employees. And don’t forget photos of employees at work!

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10 Winning Employer Brand Marketing Strategies

Ongig

Here’s how the American Heart Association increased its diversity application-to-hire conversion rate by 400 percent. You want it to be optimized for both user experience and SEO. So invest time into researching things like keywords to target, SEO best practices, and search intent are critical. social media, search).