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45% of 2016 budget was allocated to jobboards, advertising and recruitment agency costs— only 8% was allocated to employer branding. There remains to be too much emphasis on transactional recruiting strategies. Check out our eBook, “ The Talent Acquisition Leader’s Guide to the New Candidate Journey.
And those employers that have taken the time to improve theirs are starting to reap the benefits from mobilerecruiting, SEO, employer branding, candidate experience, and more. More pages dedicated to specific job categories are better than one blanket career site homepage tailored to no one in particular.
Recruiting teams have traditionally been heavily invested in transactional, outbound top of the funnel recruiting strategies like leveraging jobboards or outsourced recruiting teams—paying to get in front of the eyes of candidates. Source: Jibe’s New Candidate Journey eBook.
Create video job ads that you sponsor to reach specific target audiences. Share job posts in relevant Facebook groups. Target a list of candidates in your ATS or JobBoard contact list (matched audience advertising) to re-engage and reactivate talent.
Before getting into the role of the recruiting funnel in candidate experience, you’ve got to understand the modern candidate journey. And then that process got taken online to jobboards. There are many areas that comprise the modern recruiting funnel. Here’s more on the bottom of the funnel.
The same research shows employee referrals don’t just get open positions filled; referral hires also stay at your company longer than hires from your career site or jobboards. In today’s extremely competitive recruiting landscape, why not leverage what is proven to work? Optimize for MobileRecruiting.
It’s also crucial that your job opportunities saturate the jobboards, especially Indeed, which has 180 unique visitors every month ( Indeed ). Many applicants will not be willing to spend an exorbitant amount of time filling out a job application. Download our free ebook today! Add Indeed Apply to your jobs. .
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