The Employee Value Proposition (EVP) and Employer Brand: Essential Elements in Recruitment Marketing
Recruitics
MAY 30, 2024
Key Takeaways: Effective recruitment marketing hinges on the harmonious relationship between the employee value proposition (EVP) and the employer brand. The terms “EVP” and “employer brand” are often used interchangeably, but there is a significant distinction between them. Companies with a strong EVP have the potential to attract up to 20% more candidates.
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