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Today I’m going to show some awesome employerbrand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. In that blog post, we suggest adding an email opt-in on every jobdescription. This is who candidates and job seekers want to hear from.
They amplify your employerbrand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. Earned Media : Publicity gained through non-paid efforts, such as media coverage, industry awards and employee referrals, can significantly enhance your employerbrand reputation.
If you need to write better jobdescriptions, there are a few great free tools to use. However, if a free tool isn’t getting you what you need for writing jobdescriptions, check out Ongig’s Text Analyzer. Hemingway App Hemingway App can help you write concise and tight jobdescriptions.
Well-written jobdescriptions are important for promoting your company’s employerbranding. Modern jobdescriptions function as concise promotions of your job vacancies, telling your organizational story and enticing prospective hires on how they can become a part of that eventful journey.
Because of this, it’s so important to infuse your candidate experience with your employerbrand. The candidate experience should validate the tone set by all your other employerbranding work and materials. Remember, your employerbrand is the value proposition that you offer employees and candidates.
Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employerbranding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . Company (e.g.
He didn’t love his job, but it put food on the table — and that’s just what his generation had to do. Then, when my father was thinking about his career, he knew he was good at math and science, so he thought it made sense to become an engineer. While he didn’t love his job, he was really good at what he did. Customer obsessed.
Employer awards build trust with candidates in a way that can set you apart from competitors in the job market. But if you want your awards to enhance your employerbrand and help you recruit more effectively, they need to be promoted the right way, and in the right places. Social media. Careers blog.
A jobdescription is often the first step in the application process, giving potential candidates their first impression of your company. But its more than just a list of requirements or job dutiesa great jobdescription helps attract the right people, supports inclusive hiring, and strengthens your companys culture.
Understanding your employerbrand. Unsurprisingly, 62% of companies say strengthening their employerbrand is their top priority. In other words, focusing on your employerbrand can lead to an exceptionally effective hiring process. How do you ultimately define success when it comes to your employerbrand?
The bold moves that Hsieh took with Zappos gave them a solid up on any competition when it comes to recruiting and while there are mixed results Mr. Hsieh did what a lot of startups fail to do — brand themselves. If you’re hiring for a software engineer — make sure to create a site that speaks directly to that potential candidate.
If you don’t have an EVP in place before tackling other employerbrand projects, your company is essentially driving in the dark in terms of your content strategy. You won’t have a clear vision of where to go and what factors to emphasize as you describe job opportunities to candidates. Ready to refine your EVP?
There’s an over-abundance of jobs for a very finite number of engineers. With such stiff competition, it’s important to ensure your recruitment process isn’t turning off the engineers you need to take your company to the next level. This starts with the jobdescription and continues all the way through the interview process.
If you want to take charge of your company’s EmployerBrand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your EmployerBrand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content.
Think about the way modern job seekers search for opportunities. They browse search engines, social media and career sites to find jobs. Compared with other job seekers, top performers are 46% more likely to be attracted by a better company reputation and 29% more likely to be attracted by more interesting, challenging work.
Wow, are you are seeing how fast jobdescriptions are changing these days? You can create jobdescriptions like the ones below through Ongig’s Candidate Experience Software and Text Analyzer. For tips on writing jobdescriptions, check out How to Write a JobDescription — Best Practices & Examples.
Today I’m going to show some awesome employerbrand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Job Boards. Company Job Pages. Employer Review Sites. In that blog post, we suggest adding an email opt-in on every jobdescription.
In the quest to attract diverse talent, crafting inclusive jobdescriptions is crucial. From acknowledging non-linear career paths to encouraging applications beyond checkboxes, explore the key insights that can transform your job listings and their impact on diversity.
Video jobdescriptions grab the attention of busy candidates. Here’s a list of tools to consider: 10 Awesome Video JobDescription Creation Tools. They allow employers to streamline video production. Sparc specializes in helping you get hiring manager videos onto your jobdescriptions.
Video jobdescriptions grab the attention of busy candidates. Here’s a list of tools to consider: 10 Awesome Video JobDescription Creation Tools. They allow employers to streamline video production. Sparc specializes in helping you get hiring manager videos onto your jobdescriptions.
Putting together requirements, facts and perks for a jobdescription takes creativity and attention to detail. If you need a little motivation, take a look at how these top companies are taking their job reqs to the next level, serving up their employerbrand with engaging titles, attention-grabbing career pages, videos and more. .
You can whip up amazing jobdescriptions seasoned with photos and videos, and blog posts peppered with engaging “about us” messaging, but if your target audience isn’t seeing them, much less consuming, why bother? Sell them on the job experience both online and when they come in to interview. Plan plan plan.
Employerbrand has to be a part of your overall recruiting efforts in order to stay competitive in the war for talent. Harvard thinks CEOs should own the brand. And, even if your C-suite is engaged in your employerbranding efforts, it’s doubtful they are going to take time to help actually execute a plan.
Picture a jobdescription for a technical writer that’s riddled with typos. While these examples clearly show that the employer desperately needs some help, they aren’t exactly engineered to tempt top talent. . This enables curious candidates to get familiar with your employerbrand before applying.
Using AI to rewrite jobdescription content can make them clearer, more appealing, and more inclusive while saving time and effort. Here are 10 effective ways to use AI to rewrite jobdescriptions: 1. This helps make your job postings more visible on search engines and job boards.
-based career site job search (in partnership w/ Google) and the #1 most dynamic job postings in the world. Ongig Career Page Design Features: Artificial intelligence-based job search partnership with Google. Image, brand-enhanced, and video jobdescriptions (with media library!). Email job alerts.
If you don’t have an EVP in place before tackling other employerbrand projects, your company is essentially driving in the dark in terms of your content strategy. You won’t have a clear vision of where to go and what factors to emphasize as you describe job opportunities to candidates. Ready to refine your EVP?
If you don’t have an EVP in place before tackling other employerbrand projects, your company is essentially driving in the dark in terms of your content strategy. You won’t have a clear vision of where to go and what factors to emphasize as you describe job opportunities to candidates.
Today I’m going to show you a VERY effective list of employerbranding strategies for your jobdescriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. So, this means they are bypassing your careers landing page and going straight to your jobdescriptions.
Use inclusive language in jobdescriptions: Update jobdescriptions with inclusive language and avoid any jargon or bias that may deter applicants. EmployerBranding A strong employerbrand sets companies apart by showcasing their unique culture, values, and work environment to potential employees.
69% of applicants are more likely to apply for a job if the company actively maintains its employerbrand. A good careers page shows off your benefits, your culture, your brand. 4) Use “normal” job titles. No one wants to put the internal resources towards something seen as just a nice dressing on the window.
The best employerbranding videos, all featuring employee stories for activating employerbrand and revealing real culture. Employee stories are the best tools for activating your employerbrand across channels and bringing your employee value proposition (EVP) to life. Reading Time: 9 minutes.
If you want to take charge of your company’s EmployerBrand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your EmployerBrand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content.
If your organization has open positions, your jobdescriptions (and job titles) need to be on point, easy to digest and sell not only your open positions but your organization and employerbrand, too. Winning jobdescriptions should take each into consideration. Get real with the job title.
Build the perfect jobdescription and screen applicants based on essential skills. Users can manage every stage of the recruitment funnel, from creating jobdescriptions and advertising roles to screening, interviews, and candidate selection—all in one place. Covers the full hiring process from start to finish.
When you write a jobdescription, you are not just writing it for the candidate, you are also writing it for Google, Bing, Indeed, and any other search engine out there. Writing for search engines is one of the key SEO tips and it is also part of SEO Recruitment (search engine optimization (SEO).
You can use this to your advantage from an employmentbranding standpoint, open your brand to new audiences, and give them a sneak peek into life at your company. Also, Facebook recently opened up all 2 billion+ public Facebook posts to be searchable on their own search engine back in October of 2015.
Wow, I just listened to this podcast interview of the self-proclaimed “EmploymentBrand Boundary Breaker” Audra Knight (her real title is Recruitment Operations Manager for Tenable Network Security). Matt: What’s your advice for employers using jobdescriptions as content?
Create profiles for your company and interact with potential job candidates in order to build your employerbrand, and spend extra time on social media advertising in order to attract fresh talent. Use this gender decoder tool to see if your jobdescriptions are subtly deterring one gender from applying.
I’ve compiled a list of the best jobdescription tools to help you stay on track. JobDescription Tools: Analysis & Augmented Writing These jobdescription management tools help you write effective JDs to attract the best talent. Register for a free job ad report to test it or buy credits to use it.
If there's one thing I love the most in the world, it's strong employerbranding. Unlike other industries, marketing an employer value proposition lets one create, curate, and collaborate on stories with teammates across multiple locations and departments. Don't Keep EmployerBranding Efforts a Secret 2.
As you grow, how do you attract top talent in unfamiliar locations while staying true to your company’s employerbrand? Ask questions like: What aspects of our employerbrand stand out here? How do people typically search for jobs or learn about employers in this area?
In fact, it’s a culmination of many initiatives: candidate experience, employerbranding, recruitment marketing, diversity and inclusion. They crave continuity in the employerbrand and candidate experience during such a transformation. Search Engine Optimized A system to ensure that search engines (Google, Bing, etc.)
Think about the way modern job seekers search for opportunities. They browse search engines, social media and career sites to find jobs. Compared with other job seekers, top performers are 46% more likely to be attracted by a better company reputation and 29% more likely to be attracted by more interesting, challenging work.
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