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To find these technologists, VP of Global Head EmployerBrand & Marketing, Liz Gelb-O’Connor worked with top-level leaders to find champions at the leadership level in each location. She then tasked them with getting focus groups together and organizing the talent they would speak to. . Tech Talent Resource Center .
That’s why, for this post, I asked a variety of people from the LGBTQ2+ community (some who I know and some who I don’t) to share what authentic support from brands during Pride means to them. The Note is an OREO short film by Alice Wu telling the story of one boy’s experience coming out to his grandparents. . Kathleen (She/Her).
Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employerbranding. The cornerstone of this innovative campaign was a 5-day filming project executed in UBS’s Singapore office, in collaboration with an external creative agency, MSM.digital.
Video jobdescriptions grab the attention of busy candidates. Here’s a list of tools to consider: 10 Awesome Video JobDescription Creation Tools. They allow employers to streamline video production. They allow employers to streamline video production. You film the video. VideoMyJob. SparcStart.
Video jobdescriptions grab the attention of busy candidates. Here’s a list of tools to consider: 10 Awesome Video JobDescription Creation Tools. They allow employers to streamline video production. They allow employers to streamline video production. Pricing: Based on a per job posting basis.
So how can you convey all of those things in a static job listing? Well, you can’t — but you can that through video, which we’ve long argued is the best medium for conveying your employerbrand. And yet, the static job listing languishes on, even on our own site. So, just what are Video JobDescriptions?
Share EmployerBrand Stories on Social Media Employerbranding is the idea that every organisation has its own unique identity and therefore requires a different approach when recruiting. It allows you to humanise your employerbrand by providing information on your current projects, future goals, and achievements.
Prior to our film day, their director of content put so much care into our shoot, even sending photos of all the storytellers and the places we could consider filming. I thought to myself: if our film day was a great pair of jeans, the price per wear was going down by the second! That’s right, 27 videos from one interview day.
To take advantage of this trend, make sure that your employerbrand story is being told at job fairs and other on-campus networking events. This can be accomplished through a number of tactics, including video jobdescriptions like the ones created by the people at Accenture.
To address this, plan for a filming day that incorporates all the key elements of the job candidates need to know about. It’s also more likely that you and the employee storyteller will be more excited to share it as a good representation of your culture, the job, and your employerbrand. But, don’t stop there!
Most of your potential employees have come in contact with it, even if they applied through a job board. What do current candidates want to know about your employerbrand and open roles? Or, ask hiring managers to film a quick summary video describing open roles and include them in jobdescriptions.
Instead, you should build a job posting that shows off what kind of company you really are and who you are truly looking for in the position. If you approach your jobdescription that way, you will make a real impression with prospects and get them legitimately excited to apply. And that continues in their jobdescriptions.
Here we’ll cover a few key takeaways from this session, but if you’re interested in learning more, make sure to connect with Elena Valentine this fall when she presents: Lights…Camera…Film that Recruiting Video! —at at RecruitCon 2019 in Nashville, Tennessee on November 14-15. Creating a Recruiting Persona.
We’ve spent the time to curate the best thinking on everything from employerbranding and headhunting to the interview process. Building an attractive company: Employerbranding. How to write jobdescriptions. Where to post your jobs. Building an attractive company: employerbranding.
Employerbranding that focuses on women. Highlight the human side of your company in all your branding and jobdescriptions. The third and final step is to build a robust pipeline of women for technical roles by creating a comprehensive recruiting strategy. Tito Magobet, Director of Talent Acquisition at LinkedIn.
Take a cue from Deloitte and invite your people to make their own short films about why they work for you. Write jobdescriptions that describe. Take the candidate on a journey versus loading up your job posting with internal mumbo jumbo that even you are bored reading, and no one outside your company could possibly understand.
Recruiting top talent takes more than a good salary and perks–your company needs to make a great impression, stand out from other employers with a strong employerbrand and approach recruitment in a creative, out-of-the-box way. Both companies and job seekers are evolving and the technology they use is changing rapidly as well.
Hiring strategies that hiring managers and HR teams should consider involve activating and engaging the passive talent pool with social media, skills challenges, employee referrals, and, last but not least, your employerbrand. Before you whip out your cellphone and start filming the CEO doing silly dances (more on that later!),
Recruiting top talent takes more than a good salary and perks–your company needs to make a great impression, stand out from other employers with a strong employerbrand and approach recruitment in a creative, out-of-the-box way. Both companies and job seekers are evolving and the technology they use is changing rapidly as well.
These include researching jobs, researching companies, networking, and updating résumés. That means now is the time for more targeted recruiting and a stronger employerbrand to reach new talent, as well as employee engagement initiatives to retain your best talent. 62% looked for opportunities on online job boards.
These innovative recruiting practices are broken down into the three strategic areas of recruiting: EmployerBranding, Sourcing and Candidate Assessment. EmployerBranding Innovations. Change your employerbrand rapidly using TV ads. Build your employerbrand with authentic videos and messages.
A recruitment video can showcase your company’s culture, values, open job opportunities, or employee benefits to prospective job candidates, aiming to create a stronger emotional connection and make your employerbrand stand out. 3 – Experiment with video jobdescriptions. Interviews are draining.
Consider trying A/B testing to fine-tune your application system, web pages, jobdescriptions, emails, and more. Do more candidates apply for the job with [A] or [B] jobdescription? For example, think about how a marketing manager can help you with your employerbrand. What about email vs. texting?
For popular jobs, like COVID Compliance Officer in TV/Film, the number of applicants who believed they were qualified was overwhelming,” says Laura, who currently works with Choosing Therapy , an online mental health therapy resource website. That means we provide the jobdescription. Google, Twitter, Apple, CVS, etc.)
Consider trying A/B testing to fine-tune your application system, web pages, jobdescriptions, emails, and more. Do more candidates apply for the job with [A] or [B] jobdescription? For example, think about how a marketing manager can help you with your employerbrand. What about email vs. texting?
Consider trying A/B testing to fine-tune your application system, web pages, jobdescriptions, emails, and more. Do more candidates apply for the job with [A] or [B] jobdescription? For example, think about how a marketing manager can help you with your employerbrand. What about email vs. texting?
There’s been a lot of online discourse lately about the impact artificial intelligence (AI) may have on creative industries that involve writing, art, film, or design, and like most online discourse, it’s a conversation that’s prompted plenty of controversy. Can artificial intelligence replace the role of human workers?
Consider trying A/B testing to fine-tune your application system, web pages, jobdescriptions, emails, and more. Do more candidates apply for the job with [A] or [B] jobdescription? For example, think about how a marketing manager can help you with your employerbrand. What about email vs. texting?
But if they’re spending 3 hours applying, there’s a damn good chance that they’re not really all that great at time management or prioritizing, which are two of the 10 “requirements” employers most frequently list on jobdescriptions. Confirmation Bias and Candidates.
I was making short films. I used to work for a TV studio and I used to make short films and produce local television programming for a cable access channel, think Wayne’s World, something like that. If if I’ll send you the link to put in description if anybody want to check it out. I think a lot of people are.
Even if you think you already have a fantastic employerbrand, don’t get too cozy on those laurels. overly complicated jobdescriptions alienate qualified candidates) Simplify the application form. Reach out to a few job-seeking friends or family members to and listen to what they’re going through. Need an example?
She firmly believes that just-in-time gets it done every time, and that recruiting involves posting a jobdescription on a bunch of websites and gleefully winnowing them out is all recruiting really is. She could give two s s about how to source on SnapChat or build a magnetic employerbrand. The Dark Side Is Strong.
It’s proactively reaching out to top-notch people and persuading them to at least consider the idea of changing jobs. By adding job taglines to all your jobdescriptions. The tagline is the little sentence that captures the jobs purpose and will make candidates want to apply. I refer to this as jobbranding.
Since this page is the first piece of your company’s content that many prospective applicants will interact with, it’s important to put your best foot forward with an organized layout, detailed jobdescriptions, and a compelling portrayal of your employer value proposition.
For the Boomers and Generation X, those drivers include sharing stories of interesting work, insightful experiences and impactful outcomes, all of which more experienced workers place a premium on when adjudicating an employerbrand or new opportunity. Deloitte has done this particularly well with their “ Year One Wisdom ” campaign.
That was the s**t you had to do to make a movie, even the most mundane ones, like my pseudo-artsy film school projects that weren’t worth the paper they were printed on (literally). Trust me; I actually spent a summer off producing tax training films for H&R Block. And it was a ginormous pain in the ass.
Mary Beth: definitely mark must you know recruitment is marketing recruitment is sales and so both of those jobs it was really getting people excited selling a product so you know the Smithsonian Iworked in the lecture seminars and films Department so getting people figuring out what were the best events that we could put together to attract people (..)
Reading Time: 8 minutes Employee Value Propositions (EVPs) have long been the foundation of employerbranding, helping companies articulate what they offer employees in exchange for their time, skills, and commitment. Importantly, an Agile EVP doesnt require discarding previous employerbranding efforts. Stories Inc.
While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent. During 2020, recruiting strategies went digital, the candidate experience went virtual and employerbrand storytelling went remote. Let’s jump in!
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