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With “not differentiating” recently being listed as one of the 3 key reasons that most Recruitment Marketing efforts miss the mark , I knew now was the perfect time to share what I’m seeing work for our community of 35,000 Recruitment Marketing and employerbranding practitioners. Employee focus groups. External brand surveys.
Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employerbranding toolkit. Session: Aligning Your Candidate Experience and Employer Value Proposition. Kandi DeRenzis, Talent Brand Manager, Capital One.
Or maybe this reflection has led us to realize we want to switch into a new line of work altogether — perhaps you’re considering making the career move from marketing to Recruitment Marketing or from recruiting to employerbranding! Lesson #3: Speak up for yourself and for your employerbrand.
Get perspective from student group leaders to elevate exposure. See student sharks audit employerbrands in our recruiting tank. Accelerate technical hiring with stronger engineering partnerships. Explore the diversity hiring metrics you need to move the needle.
That’s what an effective Recruitment Marketing and employerbranding strategy does, and what we’ll show you how to do at our RallyFwd Virtual Conference on May 11, 2022 !! Establish an employerbrand that endures long term. Kandi Hardy DeRenzis, Talent Brand Manager, Capital One. And that’s why you must start now.
Whether you’re getting started in a new Recruitment Marketing or employerbranding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employerbrand perception.
As such, investing in an employerbrand (EB) function to nurture candidates and drive brand awareness could be a strong value add now more than ever before. . Employerbrand teams can look different in every organization. How much time does your employerbranding touch points take? Yes, yes it did!
In many ways, our roles in Recruitment Marketing and employerbranding are more imperative than ever before. There is so much visibility around how employers are responding to the COVID-19 crisis, and we need to help manage our company’s reputation and candidate experience so that we can thrive long term as employers and businesses.
Learn from the Best: RallyFwd’s Dynamic Speaker Lineup Making Sheetz Happen: Elevate Your Strategy and Your Career in 2025 Megan Claar, Sheetz Megan Claar, Recruitment Marketing & EmploymentBrand Manager, Sheetz Megan Claar is proof that creating your own career path can lead to extraordinary results.
Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employerbranding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . 4 Tips to excel as an employerbrand professional.
Today I’m going to show some awesome employerbrand marketing strategies. Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising Recruiting Microsites 1. Let’s get to it! Start a company career blog.
You may think that employerbranding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Rally: How much do you think a company’s employerbrand influences an executive’s decision to join?
So where do you start with your employerbrand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employerbrand. A strong employerbrand is good for your business too.
In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employerbranding: 1. Those that do not understand the importance of employerbranding , and therefore don’t prioritize or fund it at all.
This spectrum breaks down the labor market into 5 distinct segments, based on how reachable people are to recruiting offers and how likely they are to engage with your employerbrand and jobs: Job Seekers (7M / 3.9%) Just 3.9% 10% EmployerBrand & Reputation Defines and strengthens how you’re known as an employer.
This spectrum breaks down the labor market into 5 distinct segments, based on how reachable people are to recruiting offers and how likely they are to engage with your employerbrand and jobs: Job Seekers (7M / 3.9%) Just 3.9% 10% EmployerBrand & Reputation Defines and strengthens how youre known as an employer.
Last year, Scotiabank’s recruitment team set out to create a private LinkedIn group for current and prospective campus talent. One year later, the group has over 8,000 members and growing! Jordan is focused on creating marketing strategies and content to drive talent attraction for these groups. Rally: Hi Jordan!
Launched in 2020, the Rally® Awards are now in their fifth year and have come to set the gold standard in recognizing the outstanding achievements in Recruitment Marketing and employerbranding by professionals who work in-house for employers. This research included focus groups, surveys and interviews with senior stakeholders.
That was the question we asked ourselves last year, and I’m here to share our experience at Cisco using TikTok as a channel to grow our employerbrand and reach new audiences through a team of employee ambassadors. There were security concerns and most brands were still shying away from the platform. . Getting started on TikTok.
99.9999% of thought leadership and educational resources for Recruitment Marketing, employerbranding and talent attraction focuses on how to attract more quality candidates today. but it could also build brand affinity with your company so their goal becomes being employed by you! And that’s valid!
This is where employerbranding comes into play. A strong employerbrand not only attracts the best candidates but also fosters loyalty, boosts employee morale, and enhances your company’s reputation. A strong employerbrand can have a significant impact on your ability to attract and retain top talent.
When it comes to employerbranding initiatives, one of the most important is creating your employer value proposition (EVP). It’s time to activate your EVP to ensure you clearly communicate your employerbrand to candidates and internal employees! And so the idea of “regional brand leads” was born.
We tapped into our Employee Resource Groups (ERGs), which provide a space where employees can foster meaningful connections and develop together in a supportive environment. We launched the ERGs in 2014, and today there are 5 groups with chapters in more than 40 countries, totalling nearly 5,000 members.
Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employerbranding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . 4 Tips to excel as an employerbrand professional.
And while these are hugely important elements, there’s something else to consider when it comes to creating a solid foundation – employerbranding. In a sea of talent scarcity and skills shortages, it’s never been more important to ensure that your employerbrand speaks to the candidates you are trying to attract.
We’ve probably spilled a gallon of digital ink talking about where your employerbrand comes from (spoiler: it already exists - it’s the perception prospects put together about you based on all the interactions they have with your brand). First, let’s remember that the brand isn’t created. It is revealed.
The answer to this simple question can make or break a candidate’s decision to work at your company, as 82% of candidates now consider employerbrand and reputation before applying to a job — a 7% increase in the past five years. Employers can sponsor discussion topics and purchase a branded profile.
Drawing from their award-winning formulas, below are 5 tips to help you build a thriving careers blog of your own to better answer candidates’ questions, address their concerns, build more employerbrand awareness and drive more job applications. . Meet the winners.
At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employerbranding, candidate experiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. . Recruiters: will it save recruiters time? .
To find these technologists, VP of Global Head EmployerBrand & Marketing, Liz Gelb-O’Connor worked with top-level leaders to find champions at the leadership level in each location. She then tasked them with getting focus groups together and organizing the talent they would speak to. .
Recruitment Marketing is a crucial aspect of the talent acquisition process, and more employers than ever before are investing in new marketing strategies to attract, engage and retain top talent. Meet the Speaker Robin Dagostino, Senior Director of EmployerBranding & Marketing at BCG Robin Dagostino is the Sr.
unemployment rate relatively unchanged over the past year at 3.5% , employers need a strong employerbrand that differentiates their employee experience and the know-how to embrace new strategies and channels to attract passive talent to their company. With the U.S.
Now in its second year running, the Rally Awards competition recognizes and celebrates excellence in Recruitment Marketing and employerbranding practices by individuals and teams who work in-house at employers. Rose Marques, Global Talent Brand Lead at Squarespace (2020 Rally Awards winner). Best EmployerBrand Launch.
While 84% of organizations are using analytics, 87% of this group still relies on spreadsheets. Enhance employerbrand through social media. With changing workplace expectations and increased competition for talent, a strong employerbrand is more important than ever.
To help you plan your Fall social media content calendar, we’ve provided a list of holidays coming up over the next couple of months that your company may want to celebrate, as well as best practices in how to create social recruiting content that will attract and engage candidates to your employerbrand and open jobs.
While you can create local versions of your EVP to achieve this, that approach can be a time-consuming and costly process if you have a presence in a significant number of markets, and it may create a disconnect with your global employerbrand. This passion might be expressed a bit differently though for each group.
Here are 13 creative ideas from 4 smart practitioners to help you navigate this new territory and keep your virtual workforce engaged: Shannon Feltes Grimes , Head of EmployerBranding, GoDaddy. 3) Leverage your employee resource groups (ERGs). Alex Her , Global EmployerBrand Program Manager, Informatica.
This is exactly why employee generated content and employee advocacy have become such popular and effective approaches to Recruitment Marketing and communicating an organization’s employerbrand and attracting talent. Ask the highly engaged employees in your employee resource groups (ERGs) to lead the charge.
Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employerbranding strategies. Sitel Group — “Pie With People: A Sitel Group® Variety Show”. Raise brand awareness of Site Group as an employer. Authentically present the company culture.
Here are some ways to get your employerbrand in front of veteran and military hires: 1. This can be a great place to introduce your employerbrand to this demographic. Like many other talent groups, veterans and military talent can typically be found on LinkedIn. Connect with leads on LinkedIn or RallyPoint.
If you want to take charge of your company’s EmployerBrand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your EmployerBrand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content.
Recruiting events are a tried and true method to attract talent to your organization and build brand awareness. In-person recruiting events are a great way to build relationships with candidates and introduce them to your employerbrand through thoughtfully created events collateral. Virtual info sessions.
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