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Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employerbranding toolkit. Session: Aligning Your Candidate Experience and Employer Value Proposition. Kandi DeRenzis, Talent Brand Manager, Capital One.
Today I’m going to show some awesome employerbrand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. In that blog post, we suggest adding an email opt-in on every jobdescription. This is who candidates and job seekers want to hear from.
If you need to write better jobdescriptions, there are a few great free tools to use. However, if a free tool isn’t getting you what you need for writing jobdescriptions, check out Ongig’s Text Analyzer. Hemingway App Hemingway App can help you write concise and tight jobdescriptions.
When navigating the job market, job seekers often encounter job postings that raise concerns about potential employers. At the same time, employers must recognize and eliminate these jobdescription red flags to attract top talent.
Well-written jobdescriptions are important for promoting your company’s employerbranding. Modern jobdescriptions function as concise promotions of your job vacancies, telling your organizational story and enticing prospective hires on how they can become a part of that eventful journey.
Jobdescriptions are often the first stop in a candidate’s journey. Before a candidate lands on the beautiful careers site you’ve built out, they’re interacting with a jobdescription first. To address this, forward-thinking Recruitment Marketing teams are creating enhanced jobdescriptions.
This shift is maybe most noticeable in the way that company career pages, and the jobdescriptions that are housed on those pages, have evolved. Gone are the days where an effective jobdescription consisted of a paragraph or two describing the company, followed by a laundry list of role requirements.
To find these technologists, VP of Global Head EmployerBrand & Marketing, Liz Gelb-O’Connor worked with top-level leaders to find champions at the leadership level in each location. She then tasked them with getting focus groups together and organizing the talent they would speak to. . Tech Talent Resource Center .
Recruiting events are a tried and true method to attract talent to your organization and build brand awareness. In-person recruiting events are a great way to build relationships with candidates and introduce them to your employerbrand through thoughtfully created events collateral. Not sure where to start?
Something our team knew we needed to do from a strategic perspective was weave more EmployerBrand content into our jobdescriptions. In fact, this EmployerBrand content might even deter some people from applying because they might decide the organization isn’t the right fit for them.
When we think about elevating our approach to inclusive hiring, our minds may drift to improving the language in jobdescriptions or trying to foster a candidate experience that caters to all. So, if you really want to cultivate an inclusive employerbrand, you need to embrace your actual truth, warts and all!
Employer awards build trust with candidates in a way that can set you apart from competitors in the job market. But if you want your awards to enhance your employerbrand and help you recruit more effectively, they need to be promoted the right way, and in the right places. Social media. View this post on Instagram.
If you want to take charge of your company’s EmployerBrand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your EmployerBrand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content.
A jobdescription is often the first step in the application process, giving potential candidates their first impression of your company. But its more than just a list of requirements or job dutiesa great jobdescription helps attract the right people, supports inclusive hiring, and strengthens your companys culture.
Getting your employee value proposition defined is also vital because without knowing your employee value proposition, your content won’t resonate as well, and you won’t be able to build an effective employerbrand that’s rooted in the reality of your employee’s everyday experiences. External brand surveys. Employee surveys.
When manufacturers activate an employerbranding strategy through ongoing culture and business initiatives, they can improve perceptions, purpose, and long-term talent strategies. The stakes are high—and establishing an ongoing employerbranding strategy is essential to securing vital talent for the future.
That’s why, for this post, I asked a variety of people from the LGBTQ2+ community (some who I know and some who I don’t) to share what authentic support from brands during Pride means to them. Affinity groups are also a good indicator of a good support network at a company. . Support through recruitment and employerbrand.
According to a related survey from Harvard Business Review, women were far more likely than men to say they declined to apply for a job because they don’t meet the guidelines in a jobdescription. Women are more selective than men about applying to jobs where they may not meet every single “required” qualification.
Build a Strong EmployerBrand Your employerbrand is your reputation as a workplace. A strong brand attracts candidates who share your values and are excited about working for you. Targeted Ads: Use paid options on job boards to ensure your listings reach the most relevant candidates.
Recruitment Marketing / employerbranding agencies, contractors and services. If you work for a mid-size company, your Recruitment Marketing budget is probably in the hundreds of thousands of dollars, and most of your spending is on advertising and campaigns, geared towards filling open jobs. Jobdescriptions (“Why work here”).
That means your brand needs to be both visible and strategic. A strong employerbrand is your edge in a competitive market. Did you know that 75% of jobseekers consider a companys brand before they apply? A winning strategy mixes employerbranding content (which builds trust) with job posts (which drive action).
Introduction In today’s competitive job market, employerbranding has become a vital aspect of attracting and retaining top talent. In this blog post, we will explore how businesses can build a strong employerbrand through social recruiting and ultimately gain a competitive edge in the staffing industry.
Veteran hiring mirrors the current employment landscape — it’s highly competitive! For Recruitment Marketing and employerbrand practitioners, this means that not only do you need to create a compelling content strategy to capture the attention of veterans entering the civilian workforce, but you also need to reach them on the right channels!
It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. But using social media for recruiting is challenging.
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. We have incorporated them into jobdescriptions to help illustrate a day in the life and benefits that come with employment.
Today I’m going to show some awesome employerbrand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Job Boards. Company Job Pages. Employer Review Sites. In that blog post, we suggest adding an email opt-in on every jobdescription.
Video jobdescriptions grab the attention of busy candidates. Here’s a list of tools to consider: 10 Awesome Video JobDescription Creation Tools. They allow employers to streamline video production. Sparc specializes in helping you get hiring manager videos onto your jobdescriptions.
In the quest to attract diverse talent, crafting inclusive jobdescriptions is crucial. From acknowledging non-linear career paths to encouraging applications beyond checkboxes, explore the key insights that can transform your job listings and their impact on diversity.
Video jobdescriptions grab the attention of busy candidates. Here’s a list of tools to consider: 10 Awesome Video JobDescription Creation Tools. They allow employers to streamline video production. Sparc specializes in helping you get hiring manager videos onto your jobdescriptions.
Higher revenue, better job performance, a more trusted employerbrand, and an increased customer base are just a few of the benefits of a diverse workforce. Not to mention, 67% of active and passive job seekers say a diverse workforce is important to them when evaluating companies or job offers.
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. We have incorporated them into jobdescriptions to help illustrate a day in the life and benefits that come with employment.
While we don’t have the space in one recap blog to cover all of the innovative candidate experience strategies, tactics and perspectives we learned from them, we’ve tried to group some of our top takeaways together into 5 key areas that you can focus on today to improve your candidate experience tomorrow.
These social media holidays can also present practitioners with a prime opportunity to bring awareness to your employerbrand, liven up your Recruitment Marketing content and encourage employee engagement. When recognizing these professionals, include a link to the jobdescription to encourage candidates to find out more and apply.
Conduct research among your candidate personas to learn what drives the individuals in these groups: their career aspirations, work styles, values, and non-negotiables when deciding where they want to work. This also applies to your employerbrand.
Getting started: Build a company page to promote your employerbrand. It’s a very straightforward proposition: Just add your logo, a banner image, and a short description of what your company is all about. Since your employees are probably your greatest asset for building employerbrand, try to make them your ambassadors.
If you want to take charge of your company’s EmployerBrand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your EmployerBrand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content.
Here are the top ways to build your brand on college campuses, to stand out to soon-to-be grads. Hosting on-campus information sessions helps to raise awareness for your company among a targeted group of college students. Update career sites and jobdescriptions. Host information sessions. Nurture referrals.
Everyone loves a good story, including job seekers. Write jobdescriptions to minimize bias. Optimize jobdescriptions with a service like Textio that identifies biased language. A/B testing jobdescriptions on Glassdoor is also an effective way to identify unbiased verbiage. Hiring Women in STEM.
After some time, I was promoted into an EmployerBrand Manager role at Calendly, which combined my experience from Recruiting and Marketing together. Candidates will likely be a new audience group for you. The candidate mindset. depending on your objectives).
Creating solid employerbranding (EB) is essential. Here are 4 employerbranding solutions to set you up for success. Ongig – For Effective and Inclusive JobDescriptions. Ongig – For Effective and Inclusive JobDescriptions. Ongig is one of the must-have employerbranding solutions.
Today I’m going to show you a VERY effective list of employerbranding strategies for your jobdescriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. So, this means they are bypassing your careers landing page and going straight to your jobdescriptions.
To borrow from Boston Consulting Group s methodology for technology adoption, were moving through three distinct phases: Deploy , Reshape , and Invent. Take LinkedIns new AI-powered recruiter toolsthey promise to save 20 hours a week by automating jobdescriptions, outreach, and application management.
Using AI to rewrite jobdescription content can make them clearer, more appealing, and more inclusive while saving time and effort. Here are 10 effective ways to use AI to rewrite jobdescriptions: 1. This helps make your job postings more visible on search engines and job boards.
The upside is that this population group values many assets the financial industry has to offer candidates, including job security and financial stability. In terms of hiring, this means cutting and pasting the same well-worn jobdescriptions you’ve been relying on for years will no longer net you the skills you need.
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