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The Hidden 75%: How to Recruit the Passive Talent Majority

Rally Recruitment Marketing

Yet job advertising on job boards, aggregators, paid search and programmatic is still where most of the recruitment budget and resources go. Bureau of Labor Statistics, public data from job boards and career platforms, and proprietary candidate engagement insights from our Rally Inside Recruitment Marketing Platform.

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The Hidden 75%: How to Recruit the Passive Talent Majority

Rally Recruitment Marketing

Yet job advertising on job boards, aggregators, paid search and programmatic is still where most of the recruitment budget and resources go. Bureau of Labor Statistics, public data from job boards and career platforms, and proprietary candidate engagement insights from our Rally Inside Recruitment Marketing Platform.

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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. You can’t take on everything at once, so how do you prioritize?

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. But before I explain the outcomes and steps for building a programmatic campaign, let me break down how programmatic ads work in a bit more detail.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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10 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. In 2017 we wrote a blog post on how to build a killer talent community. This is who candidates and job seekers want to hear from.

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2025 Guide to Building an Effective Recruitment Marketing Strategy

Rally Recruitment Marketing

They amplify your employer brand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. Earned Media : Publicity gained through non-paid efforts, such as media coverage, industry awards and employee referrals, can significantly enhance your employer brand reputation.