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Platforms like YouTube, Facebook, Instagram, TikTok and LinkedIn are where people spend nearly 2 hours and 23 minutes a day , actively scrolling for interesting content that will keep them entertained and informed. Why Celebrate Employees on Social Media? Let’s dive in! We need to celebrate our people!
That being said, since the platform is new and different from other channels in our typical Recruitment Marketing roster, some employers are still considering how to jump in. To help you get started, here are 3 ways that you can use TikTok to boost your employerbrand. 3 ways to use TikTok to boost your employerbrand.
To help you plan your Fall social media content calendar, we’ve provided a list of holidays coming up over the next couple of months that your company may want to celebrate, as well as best practices in how to create socialrecruiting content that will attract and engage candidates to your employerbrand and open jobs.
It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. But using social media for recruiting is challenging. 23-27, 2023. And now we’re ready to share the results!
As we’ve spoken a lot about at Rally recently, the right intel can provide so much to recruitment marketers: better, more proactive hiring; more support and respect from leadership; the confidence that what you’re doing is working — the list goes on. . CareerArc Future of Recruitment Study. That’s why we created this list.
It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talent acquisition, Recruitment Marketing and employerbranding to embrace these advancements and get more sophisticated with our socialrecruiting strategies so that we can use these platforms most effectively.
2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employerbrand and know how to tap into new Recruitment Marketing strategies. Recruitment Marketing Challenges Going Into the New Year. Empowering Your Employees .
With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employerbrand on LinkedIn?
These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employerbrand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. 3: Your Social Media Profiles. But which ones should you focus on?
Another challenge we are still facing is getting leadership to see the value in long-term employerbranding. Running job ads helps us solve our urgent hiring problems, but investing in employerbranding helps us attract the talent we’ll be hiring next month, next quarter and next year.
That was the question we asked ourselves last year, and I’m here to share our experience at Cisco using TikTok as a channel to grow our employerbrand and reach new audiences through a team of employee ambassadors. I’m the Social Media Manager for @WeAreCisco, and up until last year, TikTok wasn’t even on our radar.
In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’ssocial media accounts. But what does that mean for your Recruitment Marketing strategy? Simple: enhance your social media presence. . Now, on to the details!
Last week we showed our readers how to build a successful recruiting strategy , but with any good strategy you need the perfect set of tools in order to hit deliverables and obtain results. Socialrecruiting could be - and sometimes is - a job in and of itself because of its constant evolution. Learn more. Learn more.
62% of job seekers use social media channels to evaluate employerbrand of a company. Job seekers rank social and professional networks as the most useful job search resource compared to job boards, job ads, employee referrals, recruiting agencies, and recruiting events. Source: LinkedIn. Source: CareerArc.
Leading TA teams are using content to communicate their EmployerBrand to candidates, not just to market open jobs. EmployerBrand messages shouldn’t sound like they’re coming right from your marketing department. This year, Recruitment Marketers got craftier when it came to finding ways to tell these stories.
Managing your company’s employerbrand is no small feat. We see that evidenced by the fact that more than half of candidates believe employerbrand to be the most significant deciding factor when choosing an employer. If you’re an employerbranding professional, these facts are nothing new.
billion daily active users, Facebook has undoubtedly become an essential channel for talent attraction and recruiting today. On Facebook, your employerbrand starts with your Facebook page. Video Storytelling People love watching videos, and they’re dominating social media and the web. With over 1.8
Managing your company’s employerbrand is no small feat. We see that evidenced by the fact that more than half of candidates believe employerbrand to be the most significant deciding factor when choosing an employer. If you’re an employerbranding professional, these facts are nothing new.
On Sunday morning, my phone rudely informed me that I spent an average of 3 hours and 47 minutes a day on my device. To my defense, with my role as a Recruitment Marketer, part of my job is to manage the AppianLIFE Instagram , so you bet I’m using that as my excuse! Socialrecruiting. Want to hear another fun stat?
Either way, nearly every company is using socialrecruiting in one way or another, and it’s going to become an even bigger focus with each passing year. Because socialrecruiting has become such a significant investment, it’s vital to understand how your time and money are performing.
Recruitment Marketing campaigns, programs and activities that don’t fall necessarily under advertising (i.e., Recruitment Marketing technology (but NOT including your ATS). Recruitment Marketing / employerbranding agencies, contractors and services. other campaigns and programs).
Today’s candidates use social media to find their future employers, and as a result, recruiters have embraced platforms like LinkedIn, Twitter, and Facebook as valuable recruiting channels. Consider these statistics : 80% of employers say socialrecruiting helps them find passive candidates.
Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. In Recruitment Marketing and employerbranding, we all know the power of people stories to attract talent to our company culture and values.
With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a socialrecruiting presence to attract talent by showcasing their company culture and career opportunities. That’s another point to add to your business case.
The Rally Awards exist to celebrate the best employerbrand and Recruitment Marketing work in the world. Organic social media refers to social media content that’s published without any budget behind it. Paid social media. At the end of the day, recruitment success is tied to business success.
You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to socialrecruiting? Learn more here.
You can accomplish this through socialrecruiting. What is SocialRecruiting? Socialrecruiting is the process of finding, communicating with, and hiring candidates on social platforms like Facebook and TikTok. Reduces hiring costs With socialrecruiting, expenditures are highly flexible.
Having a socialrecruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employerbrand, highlight employees and bring attention to your company culture and values. What do you see your employees sharing on LinkedIn? What do they “like”?
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. Her career includes previous roles at Aramark and Sodexo, beginning as a recruiter in 2000. Challenges in Recruiting CDL Hourly Drivers 1.
Reading Time: 6 minutes When candidates search social media to learn about your company, what will they find? Provide candidates with the information they are seeking on your social channels with social media recruiting hashtags. Hashtags are important to your socialrecruitment strategy.
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. Her career includes previous roles at Aramark and Sodexo, beginning as a recruiter in 2000. Challenges in Recruiting CDL Hourly Drivers 1.
My name is Jonna Sjoevall, and I’m the Global Head of EmployerBranding and Recruitment Marketing at UBS , a Swiss headquartered global bank and the world’s largest wealth manager with over 71,000 employees. It’s no secret that video has emerged as one of the most effective formats for recruitment in the past few years.
Leading TA teams are using content to communicate their EmployerBrand to candidates, not just to market open jobs. EmployerBrand messages shouldn’t sound like they’re coming right from your marketing department. This year, Recruitment Marketers got craftier when it came to finding ways to tell these stories.
In terms of talent acquisition, socialrecruiting has always been an invaluable strategy. This approach involves using the power of social media platforms to attract, engage, and hire the best candidates. Another significant advantage of socialrecruiting is its capacity to expand the talent pool.
In content marketing, your playbook holds all the info needed to shape your employerbrand messaging and what you’ll be doing to get that messaging and content in front of your target audiences. So your Recruitment Marketing Content Playbook outline might look like this: Target Candidate Audiences. Messaging by Audience.
How do you measure employerbranding success? Whether your company is just getting started or has a well-defined employerbranding program, measurement is critical to monitor the success of your activities. Create monthly and weekly reports to keep team members informed. Source of hire measurement.
That is powerful information, especially when harnessed appropriately. Using social media tools to promote your organization’s referral system will also help produce quality applicants, show that you stay current with market trends and boost company culture, as well! How does your company promote and incentivize employee referrals?
My job was really pretty simple: find as many potentially qualified candidates as possible, verify that their information was correct, and then enter that record into the applicant tracking system. Back in the Day: The Original Social Sourcing. Click here to register (and good on ya).
SocialRecruiting, a phrase continually bandied about by just about everyone with any interest in finding the silver bullet that will solve all recruiting headaches. Many organisations will claim their socialrecruiting endeavours are ‘successful’ but what does success really look like and who in reality is doing it well?
You probably already know that promoting your employerbrand is important in today’s job market. What you may not know is where you should actually be sharing your employerbrand content. There are lots of options to consider, including dozens of popular social media platforms and job sites.
And yet, only 45% of Fortune 500 companies include a link to social media on their careers page. We’ve thought through how to build a socialrecruiting strategy that goes beyond “good” or “average”, and came to the conclusion that it hinges on good planning and better execution. Is it inconsistent across all your social pages?
What is job branding? Job branding refers to using your employee value proposition (EVP) to discover your target candidate , and using that information to tailor your job posts to find them. How much of your socialrecruiting should be influenced by this approach? Ask them to provide that information to you.
No, not THAT “time of the month” sillies – it’s time for our monthly socialrecruiting round-up; a collection of the most popular blog posts, the most talked about infographics and the biggest recruitment and sourcing news stories of the last month. And boy, did April have some gems!
Socialrecruiting goes far beyond simply posting a job opening to Twitter or reaching out to passive candidates on LinkedIn — and to be quite frank, doing it the correct way is an art. With socialrecruiting becoming a necessity for recruiting pros, how are you insuring your job opening stands out from the rest?
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