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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

We’ve all heard the expression by now that candidates are also consumers, which means they have the same expectations of their job hunt experience that consumers have when shopping online. In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs.

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The Hidden 75%: How to Recruit the Passive Talent Majority

Rally Recruitment Marketing

Yet job advertising on job boards, aggregators, paid search and programmatic is still where most of the recruitment budget and resources go. Bureau of Labor Statistics, public data from job boards and career platforms, and proprietary candidate engagement insights from our Rally Inside Recruitment Marketing Platform.

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The Hidden 75%: How to Recruit the Passive Talent Majority

Rally Recruitment Marketing

Yet job advertising on job boards, aggregators, paid search and programmatic is still where most of the recruitment budget and resources go. Bureau of Labor Statistics, public data from job boards and career platforms, and proprietary candidate engagement insights from our Rally Inside Recruitment Marketing Platform.

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2025 Guide to Building an Effective Recruitment Marketing Strategy

Rally Recruitment Marketing

They amplify your employer brand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. Earned Media : Publicity gained through non-paid efforts, such as media coverage, industry awards and employee referrals, can significantly enhance your employer brand reputation.

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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6 Highlights from RallyFwd’s Tech Showcase

Rally Recruitment Marketing

With Appcast, you can use data and technology to place job ads in the right places at the right times in front of the right candidates to maximize the ROI of your Recruitment Marketing budget. Some of the job boards and channels included in Appcast’s network. An example of integrating Clinch into a job ad on Google for Jobs.

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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

In our recent virtual bootcamp we gained insights from Leah Daniels, SVP, Strategy at Appcast, and Leigha Wanczowski, Employer Brand Manager at Covance, on strategies to improve your job advertising efforts including: campaign planning, ROI calculations and where to get started. Meet the Experts. and job boards (e.g.