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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. While this empowerment was refreshing, my time and resources were limited.

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11 Words to Avoid in Social Recruiting

Rally Recruitment Marketing

On the flip side, high-value keywords are associated with posts that get more impressions, making more candidates aware of your employer brand and bringing more candidates back to your careers site to learn about your jobs and employee experience, yay. What’s working for you in social recruiting?

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10 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. It’s a great way to create and market your employer brand to the masses. This is who candidates and job seekers want to hear from.

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2025 Guide to Building an Effective Recruitment Marketing Strategy

Rally Recruitment Marketing

They amplify your employer brand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. Authenticity : Candidates are more inclined to trust and engage with brands they discover organically rather than through paid ads. At the RallyFwd Virtual Conference on Dec.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. According to The Talent Board , your careers page is the #1 place candidates go to research your company. 2: Your Employer Profile on Job Boards & Talent Communities.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employer branding through data. Their performance is graded solely as it relates to job-post-related metrics like: Number of apply clicks.