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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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14 Best SEO Tips for Writing Job Descriptions (2024)

Ongig

When you write a job description, you are not just writing it for the candidate, you are also writing it for Google, Bing, Indeed, and any other search engine out there. That’s why you need the right SEO tips to make sure your JDs get seen. So, check out the below SEO tips for writing job descriptions.

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How to Make Your Employer Brand Shine on a Career Site

SmartRecruiters

Today’s talent acquisition teams must do everything they can to attract candidates, convince them to apply, and keep them engaged until they show up on the job. In a competitive marketplace for talent, a strong employer brand is an essential component in your talent acquisition strategy – and that includes your career site.

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How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Employer Branding? What is Recruitment Marketing?

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9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Job Boards. Company Job Pages. Employer Review Sites. This is who candidates and job seekers want to hear from.

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The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

Let’s face it: Increasing your careers site traffic can feel overwhelming… should you concentrate on job boards? That authority coupled with questions candidates were already asking through search engines has helped us use SEO to drive traffic to our careers site and increase our reach, when they were seeking information.

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10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

There is no one place that stands out as the top spot to build awareness about your employer brand or a specific opportunity. Candidates are instead learning about your jobs through a range of sources, including: Online job boards (69%). Takeaway 4: SEO is a critical marketing strategy for recruiting.

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