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Whether you’re getting started in a new Recruitment Marketing or employerbranding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employerbrand perception.
Today I’m going to show some awesome employerbrand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. It’s a great way to create and market your employerbrand to the masses. This is who candidates and job seekers want to hear from.
In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employerbranding: 1. Those that do not understand the importance of employerbranding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.
They amplify your employerbrand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. Earned Media : Publicity gained through non-paid efforts, such as media coverage, industry awards and employee referrals, can significantly enhance your employerbrand reputation.
Over 500 practitioners took our latest Rally Recruitment Marketing Job & Salary Survey to tell us the size of their budgets and teams, how they’re utilizing their resources and where they expect Recruitment Marketing investment to go in 2022-2023. Advertising: Recruitment advertising, jobboards and events.
Over 500 practitioners responded to our latest Recruitment Marketing Job & Salary Survey , sharing their budget details in these categories: Recruitment Marketing salaries in-house. Recruitment advertising, including jobboards, social and digital ads, and events. Fortunately, we’ve got answers! in-house teams).
At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employerbranding, candidate experiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. . Recruiters: will it save recruiters time? .
Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employerbranding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . So come prepared!
Social media may be where a growing number of candidates are going to learn about your company, but Jobvite found that careers sites are still where the majority of candidates go to ultimately apply (second only to jobboards). Meet the winners.
If this sounds familiar, you’re not alone; Recruitment Marketing as a field continues to gain traction among employers but the support and resources available to many of us are still nowhere near where they need to be. . Job Descriptions: Attract the right talent to apply. People (e.g. employee stories and company culture) .
Recruiters know that marketing jobboards perform well because while larger more general sites get more traffic, it’s the niche sites where talented marketing candidates hang out with a sense of community — discussing their careers and experience. So here are the 10 best marketing jobboards: 10. CrunchBoard.
What if your next great hire isnt searching jobboards but scrolling their social media feed instead? With 86% of jobseekers turning to social media platforms and more alternatives to jobboards than ever, its especially important to meet candidates where they are. In 2025, thats where the talent hunt begins.
With social media, paid ads and jobboards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. According to the 2019 Clutch Recruiting Survey, 41% of job seekers use jobboard websites to discover open positions.
You know you have a strong employerbrand when candidates are empowered with information and you’re naturally attracting the best employees. To prospective employees, your employerbrand delivers a powerful answer to the question “Why work here?” What does our current employerbrand say about us?
From connecting the dots between great healthcare and great careers, to igniting LinkedIn with the childhood dreams of their employees, these content marketing campaigns didn’t just fill positions — they built communities and showcased company cultures in ways that text on a jobboard never could. The takeaway?
Employerbranding can feel like a high-stakes initiative. For many, defining and launching an employerbrand is a career-defining projectmonths of research, stakeholder alignment and messaging development. Let me share the quickstart guide that I use when teaching employerbranding, to help you jump in with confidence!
It might be a bit difficult to quantify the experience for event attendees, but survey tools can help you calculate your Net Promoter Score (NPS) to gain a better understanding of this aspect and turn it into a metric. Candidate experience. Conversion rate. Event costs.
This information typically comes from surveys of your employees and conversations with your recruiters and hiring managers. When you visit their page, do you see employerbrand or jobs-related content? 4) Does the content you’ll need to post align with your employerbrand and company values?
Research shows that jobboards on average gather 43% of all applications companies receive for new job openings. But while jobboards may have the highest number of applications, their conversion-to-hire rates fall drastically behind other sources of hire like employee referrals and company career sites.
Whether your business is aware of it or not, it has an employerbrand. Attracting and retaining the best talent is going to be a challenge, requiring businesses to understand and communicate their employerbrand more effectively. What is an employerbrand? .
1) Limit your must-have requirements for recruiting more women One Hewlett Packard study showed that men apply for a job if they meet 60% of the qualifications, but women only apply if they meet 100% of them. Moreover, companies that offer fair pay see positive effects on job satisfaction and employee retention.
According to Recruitingtrends , 46% of the companies they surveyed have a diversity initiative in place. TA leaders would like to invest more money in employerbranding. Unfortunately, it’s hard to produce a nice excel sheet for employerbranding. Source: LinkedIn Talent Blog. Additionally, 64.7%
Jobboards, referrals, CRMs, career sites, chatbots, AI-based matching—where do you start in the quest to attract skilled talent to the business so you can fill roles on time? Communicate with the business For 60% of survey respondents, it’s taking longer to hire talent with hard-to-find skill sets than it did a year ago.
Are you getting the candidates you want at a fair price from the jobboards you use? A 2014 Glassdoor survey showed that 68% of employers were dissatisfied with the jobboards they were using. Follow these five steps to find the jobboard that can help you make quality hires quickly at a fair price: 1.
LinkedIn recently published a recruiting trends report based on survey responses from more than 2,600 corporate talent acquisition leaders at SMBs in 35 countries. Talent leaders want to focus on branding. Seventy percent of most recruiting budgets goes to traditional methods such as jobboards, recruiting tools, and staffing agencies.
However, their manual recruitment process was slow and inefficient, relying on surveys and Google Sheets for tracking. To pull this off, you can use diversity-focused jobboards, partner with universities, and attend career fairs to connect with candidates from different backgrounds.
At the macro level, a strong (read: well-coordinated and -executed) hiring strategy offers two benefits for SMBs: Well-designed hiring strategies help increase brand visibility, showcase one’s company culture, and create an attractive employerbrand that draws in top-tier, active job seekers.
Unfortunately, many employers procrastinate on or even skip this essential candidate communication due to apathy, a lack of organization and/or a poor system for managing candidate follow-up during the hiring process. In this blog, I’ll share ten employmentbrand-friendly strategies for passing on job candidates.
If there's one thing I love the most in the world, it's strong employerbranding. Unlike other industries, marketing an employer value proposition lets one create, curate, and collaborate on stories with teammates across multiple locations and departments. Don't Keep EmployerBranding Efforts a Secret 2.
In a lot of ways, a company’s employerbrand is like a meme. There are countless things that contribute to your employerbrand. Everything from the wording in your job descriptions to your social media presence affects what talent thinks about your company as a place to work. It’s too focused on hard skills.
It might be a bit difficult to quantify the experience for event attendees, but survey tools can help you calculate your Net Promoter Score (NPS) to gain a better understanding of this aspect and turn it into a metric. Candidate experience. Conversion rate. Event costs.
EmployerBrand Is Central to Successful Recruitment . In an economy where it’s tough to find top talent, brands have to work hard to stand out. It’s vital that recruiters understand how to best market these benefits as part of the employerbrand in order to attract top talent.
Read on to find out what our Diversity in the Workplace Statistics Survey uncovered about veteran’s unique perceptions and priorities. Based on survey results, it’s safe to say workplace diversity is equally as important to veterans as it to all survey participants. Veterans may be more accepting of employerbrand messages.
Recruiting Trends Report indicated that LinkedIn has surpassed online jobboards, corporate career websites and referrals as the best place to find quality hires. With the job economy looking the best it has looked since the Great Recession, you should make it a priority to model yourself off of your pals in the marketing department.
A nationally representative EducationWeek Research Center survey released in late 2021 highlighted that more than 75% of district leaders and principals said they were experiencing at least moderate staffing shortages in their school buildings. . And why wouldn’t they, when the internet is a one-stop-shop for job opportunities?
Related: How to Create Job Descriptions With ChatGPT Offer competitive compensation, benefits, and perks In this incredibly challenging labor market, the value of excellent compensation can’t be overstated. In a survey of thousands of job seekers, pay was the number one factor that drove people to leave a job within the last 12 months.
Today I’m going to show you a VERY effective list of employerbranding strategies for your job descriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. So, this means they are bypassing your careers landing page and going straight to your job descriptions.
But, one thing remains blatantly clear: a strong employerbrand is a deciding factor for prospective employees. Defining and building an employerbrand is not a task that should be taken lightly – it’s a meaningful way to showcase what your brand stands for, and can impact many facets of the business.
In a survey of recruitment professionals, 78% of participants said using an ATS has helped increase the quality of candidates they hire. Finally, if you’re not already conducting candidate experience surveys, consider this a strong suggestion to start. For example, let’s say you receive 50% of your total applications from jobboards.
New technologies, new techniques, new jobboards, new demographics, new economic issues… our industry is in a constant state of flux. As a result, each year, Jobvite conduct a survey exploring how these changes are affecting both recruiters and job seekers to gauge the state of recruiting for that particular year.
In a survey¹ of more than 12,000 employees who transitioned to remote work as a result of the pandemic, 75% of them said their productivity levels either remained steady or improved. According to EY’s 2021 Work Reimagined survey ² , a whopping nine out of ten employees said they wanted flexibility in when and where they work.
Smart utilization of social media may be of limited success in direct recruitment, but it could play a key role in capturing interest and establishing your institution’s brand. A survey conducted by QuantiaMD found 90% of physicians are on some form of social media for personal use. 24/7 Access and Promotion.
The consequences of leaving these basics unheeded are wasted resources, loss of talent, and ultimately, negative employerbrand. In a recent survey, STEM careers found that superior performers in an organization have 40 to 100 percent more economic impact on company performance than average employees. The bottom line.
For example, if you want more informed feedback, create a brief survey that seeks specific insights into how a candidate was nurtured during your candidate outreach, the types of recruitment marketing messages they were drawn to, or how they felt the interview process went. 2: Establish an Employee Referral Program.
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