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Today I’m going to show some awesome employerbrand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. In that blog post, we suggest adding an email opt-in on every jobdescription. This is who candidates and job seekers want to hear from.
Jobdescriptions are often the first stop in a candidate’s journey. Before a candidate lands on the beautiful careers site you’ve built out, they’re interacting with a jobdescription first. To address this, forward-thinking Recruitment Marketing teams are creating enhanced jobdescriptions.
Lately we’ve been hearing a lot about what makes up a company’s employerbrand. What it’s not, is simply the sum total of the clicks you get on your job listings. What it’s not, is simply the sum total of the clicks you get on your job listings. Employerbrand management needs to be thoughtful and authentic.
1) Limit your must-have requirements for recruiting more women One Hewlett Packard study showed that men apply for a job if they meet 60% of the qualifications, but women only apply if they meet 100% of them. Women are more selective than men about applying to jobs where they may not meet every single “required” qualification.
Artificial intelligence (AI) and machine learning (ML) technologies are rapidly changing the way many recruit and hire talent. Read Dice's first-ever Recruitment Automation Report to discover how you can employ new, cutting-edge technologies to source and hire tech talent faster.
We hope this case study will give you some real pro tips for using tech in your own hiring efforts. While they may have spent over a decade figuring out their process, hopefully, you can use their blueprint, and others like it , to improve your own organization’s Recruitment Marketing and employerbranding efforts much more quickly. .
A happy, healthy employerbrand excites and engages jobseekers. But a bad brand? Your employerbrand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Candidates Take EmployerBrands Seriously.
If you want to take charge of your company’s EmployerBrand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your EmployerBrand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content.
When manufacturers activate an employerbranding strategy through ongoing culture and business initiatives, they can improve perceptions, purpose, and long-term talent strategies. The stakes are high—and establishing an ongoing employerbranding strategy is essential to securing vital talent for the future.
There is no company on the planet that shouldn’t use employerbranding to help them attract and hire the best talent. Having worked on and led employerbranding at various companies ranging from startups to large international organizations, I can confidently say that every company, even a Google or Facebook, needs employerbranding.
Introduction In today’s competitive job market, employerbranding has become a vital aspect of attracting and retaining top talent. In this blog post, we will explore how businesses can build a strong employerbrand through social recruiting and ultimately gain a competitive edge in the staffing industry.
The thing is, candidates want to know what it's really like to work at your company, and a bullet list of skills and a blanket sell statement about the company in a jobdescription just doesn't cut it anymore. Here are five reasons why you need to focus your employerbranding efforts on video now and in the future.
Compared with other job seekers, top performers are 46% more likely to be attracted by a better company reputation and 29% more likely to be attracted by more interesting, challenging work. Successful job content is no longer a requirements-based jobdescription. Great storytelling separates your employerbrand.
Taking stock and conducting an analysis of the results achieved historically with various platforms, job fairs, and employerbranding methods will likely help guide a sensible allocation of resource. Read the full case study to learn more. One eye should also be kept on emerging trends.
Today I’m going to show some awesome employerbrand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Job Boards. Company Job Pages. Employer Review Sites. In that blog post, we suggest adding an email opt-in on every jobdescription.
Video jobdescriptions grab the attention of busy candidates. Here’s a list of tools to consider: 10 Awesome Video JobDescription Creation Tools. They allow employers to streamline video production. Sparc specializes in helping you get hiring manager videos onto your jobdescriptions.
Video jobdescriptions grab the attention of busy candidates. Here’s a list of tools to consider: 10 Awesome Video JobDescription Creation Tools. They allow employers to streamline video production. Sparc specializes in helping you get hiring manager videos onto your jobdescriptions.
How to overcome it : The skills gap makes it all the more important to build a strong employerbrand that’s attractive to the best and brightest minds in the business—but it’s about more than attracting new talent. According to BuiltIn, 58% of employees say they would stay at a lower-paying job if it meant working for a great boss.
A study by the National Association of Colleges and Employers found employers consider branding the most important part of their university recruiting programs. If the school has a process to connect employers with faculty for classroom presentations, offer to share your company’s expertise. Nurture referrals.
AI Automation at Work: A Case Study Ridestore prioritized customer experience by expanding its team of temporary staff from 30 to 138 members during the peak winter season in 2022. Use inclusive language in jobdescriptions: Update jobdescriptions with inclusive language and avoid any jargon or bias that may deter applicants.
A study by the Futurestep division of Korn Ferry revealed that 90% of executives say between 10% and 25% of new employees leave their organizations within the first 6 months. Jobdescriptions: Jobdescriptions help to set candidate expectations, but many talk too much about the company. The top reason?
Employerbrand has to be a part of your overall recruiting efforts in order to stay competitive in the war for talent. Harvard thinks CEOs should own the brand. And, even if your C-suite is engaged in your employerbranding efforts, it’s doubtful they are going to take time to help actually execute a plan.
Higher revenue, better job performance, a more trusted employerbrand, and an increased customer base are just a few of the benefits of a diverse workforce. Not to mention, 67% of active and passive job seekers say a diverse workforce is important to them when evaluating companies or job offers.
3 Reasons Why EmployerBranding is Important in Recruitment. While recruiters strive to find that ideal candidate, let’s stop and consider how a recruiter could create an attractive employerbrand that will make quality candidates eager to apply for the company. Your brand helps to recruit for you. Why hireEZ?
The best employerbranding videos, all featuring employee stories for activating employerbrand and revealing real culture. Employee stories are the best tools for activating your employerbrand across channels and bringing your employee value proposition (EVP) to life. Reading Time: 9 minutes.
If you want to take charge of your company’s EmployerBrand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your EmployerBrand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content.
According to a recent study from Pew Research Center , Millennials are the largest generation to date and make up nearly one third of the working population. Now more than ever, organizations are realizing the importance of tapping into outlets like social media, and opening their budgets to improving candidate experience and employerbrand.
What you can do: Focus on your employerbrand. Your employerbranding is the sum-total of what potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of these people. The layout of individual pages e.g. specific jobdescriptions (page design).
From job ads to sourcing to employerbrand to application processes to interviews to candidate communications – it all affects different humans differently. . Studies show that diverse workforces have higher revenues and are more likely to to be innovators. Or maybe it doesn’t. . Organizations need to KNOW.
In today’s candidate-driven market, a positive, definite employerbrand is important for attracting and retaining top talent. With an employer profile, you have numerous opportunities to showcase your companies’ unique brand and culture. A video is a great way to showcase your employerbranding to candidates.
In a lot of ways, a company’s employerbrand is like a meme. There are countless things that contribute to your employerbrand. Everything from the wording in your jobdescriptions to your social media presence affects what talent thinks about your company as a place to work. It’s too focused on hard skills.
Most of the small business and start-ups don’t have time to focus their time and energy on employerbranding. Taking the time to build a solid employerbranding and recruitment strategy can play a significant role in a start-up’s success. Below are some of the reasons why you should build out your employerbrand.
“A robust employerbrand can decrease your cost-per-hire by up to 50% and increase the quality of candidates by 50%. What’s more, an impressive 75% of job seekers will consider an employer’s brand before even applying for a job.“ What are the Benefits of a Strong EmployerBrand?
More than one-third of companies have already taken steps to improve mobile recruiting, according to a study by the Society for Human Resource Management. Use this gender decoder tool to see if your jobdescriptions are subtly deterring one gender from applying. million job ads listed on online job board Indeed.
Studies have shown that the composition of a diverse workforce presents significant competitive advantages for businesses, including: Broader perspectives and ways of thinking. Experts like Sheryl Sandberg have studied the different ways in which men and women apply for jobs. Boost your employerbrand.
Most jobdescriptions are text-only and static. So, how do you make a jobdescription dynamic? Here are 8 ideas: 1) Branding (Header/Footer & Color Scheme). You might start with the simplest move: adding your branding. Try adding the following media to your job pages: one great pic.
Simply posting a jobdescription may not attract these candidates. The Power of EmployerBranding: In a competitive job market, having a strong employerbrand is crucial to attract top talent. Job postings alone don't effectively communicate your brand, culture, and values.
You can use this to your advantage from an employmentbranding standpoint, open your brand to new audiences, and give them a sneak peek into life at your company. Trying to build awareness of your employerbrand on social or drive targeted traffic into your jobs? Those personal connections matter!
Compared with other job seekers, top performers are 46% more likely to be attracted by a better company reputation and 29% more likely to be attracted by more interesting, challenging work. Successful job content is no longer a requirements-based jobdescription. Great storytelling separates your employerbrand.
A well-crafted jobdescription is the key to attracting top talent. What do Generation Z job seekers care about most? According to the 2019 Yello Recruiting Study , Gen Z cares more about job duties and responsibilities than any prior generation. How to make your jobdescriptions stand out to Gen Z.
This will help you create jobdescriptions that attract the right candidates. Be specific about the job requirements and make sure they align with your company’s goals and values. Develop a strong employerbrand A strong employerbrand is a vital part of any successful talent acquisition strategy.
That’s a meaningful improvement, but there’s still a lot more employers could be doing to ensure they are hiring based on a candidate’s abilities. And that starts with one of the first steps in the hiring process: writing the jobdescription. Skills-based hiring starts with rethinking your jobdescriptions.
Unless you’re a well-known brand like Google or Apple, you can’t afford a clunky or time-consuming hiring process. In fact, according to an SHRM study, 60% of applicants quit halfway through an online job application process if it’s too long or complex. It can impact your employerbrand.
Craft Clear and Compelling JobDescriptions Detail Responsibilities: Clearly outline the key responsibilities and expectations for the role. Utilize Social Media Effectively Promote Job Openings: Use social media platforms like LinkedIn, Facebook, and Twitter to share job postings and engage with potential candidates.
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