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To find out how industry leaders tackle this problem, I recently chatted with employerbrand leaders at Delta Air Lines, T-Mobile, Banfield Pet Hospital and the consulting firm Proactive Talent to get their take. James Ellis , Podcaster and Lead EmployerBrand Consultant, Proactive Talent. Here are a few of their secrets.
Showing off your employerbrand and company culture can help differentiate your organization, and video is one of the most effective mediums on which to do it. What Is the Purpose of a Recruitment Video? Emphasize your employerbrand Your employerbrand represents how your organization is viewed among the talent pool.
We’re just gonna put this out there: social media captions matter when it comes to social recruiting , in a really big way. Captions are your opportunity to explain why your candidates and audience should care about your jobs and employerbrand. They’re your chance to influence the conversation and craft a message that lasts.
Finally you settle on the iPhone 7, (you’re excited about the new wireless headphones ), job done! Recruitmentmarketing is fast-becoming the most popular way to set tackle this. iii) Nurture – treat candidates as customers. Let’s say you’re looking for a new phone. Except it isn’t done.
She recounts SAC Wireless, a client who wanted to show the day-to-day work of their cellphone tower workers – who often operate hundreds of feet up in the air. But making employerbranding videos can get complex at times. Read more about why it pays to be authentic in your recruitmentmarketing strategy.
Recruiters can assess whether a person will fit, and learn if he or she has the right skills for a job.” The Rise of Your EmployerBrand. While best practices are constantly being developed to consistently manage product brands, the importance of developing your ’employerbrand’ is slowly catching up.
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