Remove Employer Branding Remove Retention Remove Survey
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The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

With “not differentiating” recently being listed as one of the 3 key reasons that most Recruitment Marketing efforts miss the mark , I knew now was the perfect time to share what I’m seeing work for our community of 35,000 Recruitment Marketing and employer branding practitioners. Employee surveys. External brand surveys.

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14 Employer Brand Opportunities in the Candidate and Employee Journey

Rally Recruitment Marketing

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) because you need to uphold the promises you’re making during the recruiting process in order for your employer brand to be successful.

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Measuring the Impact of Employer Branding: How to Track and Analyze the ROI of Your Recruiting Efforts

Proactive Talent

When it comes to employer branding, it's not always easy to see the direct impact of your efforts. That's where measuring the ROI of your employer branding efforts comes in. Once you have that information, you can track your progress over time and see if your employer branding efforts are making a difference.

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How a Healthy Company Culture Can Affect Your Employer Brand

Proactive Talent

In this post, I’ll unpack what company culture means today and how it can help build a strong employer brand. Retention 2. Employee satisfaction/engagement (could be measured by a quarterly or annual survey) 3. Getting the word out about what it’s like to work at your company will quickly improve your employer brand.

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Tech Talent Ranks the Most Innovative Companies They'd Love to Work for and Why

A strong employer brand can make or break a company's hiring and retention efforts. Hired surveyed more than 4,000 tech workers to find out which companies rank as their most desirable employers and how other organizations can compete for their attention. What you'll learn: Top employer brands by city.

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The Complete List of Resources to Inform your Recruitment Marketing Strategy

Rally Recruitment Marketing

Example of a topic covered: Changes in employer brand content and publishing. A recent example is their whitepaper, The Impact of Employer Branding on Recruitment and Retention. For example, the 2022 Job Seeker Nation Report surveyed over 1,500 U.S. Bureau of Labor Statistics.

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The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.