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Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand. 6 opportunities to leverage employee generated content to elevate your employer brand. Integrated social feeds using your #lifeat hashtag. Social media. Careers site.

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3 Industries Providing Recruitment Marketing Inspiration

Rally Recruitment Marketing

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.

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3 Experimental Recruitment Marketing Campaigns that Worked

Rally Recruitment Marketing

Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employer branding strategies. Sitel Group measured PWP with social media reach, video views and engagements. Intel — “Social Stories from Elite Athletes at Intel”.

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Siloed No More: How Ecolab Converged Its Media Strategy

Rally Recruitment Marketing

For example, many companies put employer branding in one bucket and job advertising in another. Sponsored jobs are managed through Symphony Talent’s automated media optimization platform , which is continuously optimizing where and how jobs are advertised using programmatic advertising.

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How to Create a Virtual Internship Experience to Remember

Rally Recruitment Marketing

We wouldn’t be able to have team activities like intern dinners, bowling or going to sporting events together. We showcase employee stories on all our social media platforms including Instagram , Facebook and LinkedIn. Learn more about this in the Rally blog, What Makes the Cisco Employer Brand Team so Successful?

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Convert Your Social Audience into Candidates – Get Them OFF Social Media!

SmartSearch

Using social media to attract candidates to your staffing or recruiting firm? Blogging is a great way to build your employment brand. When we come back to the goals of a social media strategy, we’re deploying tactics that are in line with generating more applications and job orders.

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A Guide to Using Social Media in Your Job Search (and for Recruiters!) – (Infographic)

Social Talent

While it may be tipped as an infographic for job seekers, there is an awful lot recruiters can take from this infographic on social media usage. Start using a tool like Tweetdeck to monitor the social conversations being had about your company and your job tweets on Twitter. Utilise your company’s social media accounts.