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Many of these national days have become known as socialmedia holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. SocialMedia Holidays for Recruiting. December 11th: National Salesperson Day. National Internship Awareness Month.
Well-written jobdescriptions are important for promoting your company’s employer branding. Modern jobdescriptions function as concise promotions of your job vacancies, telling your organizational story and enticing prospective hires on how they can become a part of that eventful journey.
Struggling to find a socialmedia manager who can boost your brand and deliver results? This step-by-step guide will help you hire the perfect socialmedia manager with confidence, blending strategy, creativity, and the personal touch were known for. When Is It Time to Hire a SocialMedia Manager?
Socialmedia is one of the most important talent attraction strategies that every employer can use today. It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads.
Learn more: Check out our complete guide on Inclusive Hiring here Creating Inclusive JobDescriptions The jobdescription is often the first point of contact between a candidate and an organization, making it a critical tool for attracting diverse talent.
Clients frequently come to my team frustrated because their traditional job postings are drawing low-quality applicants who seem like they didnt even read the jobdescription. In a market where mass-posting openings to job boards is the norm, you have to do more if you want to connect with high-quality candidates.
These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics SocialMedia Advertising Recruiting Microsites 1. Let’s get to it!
SocialMedia: A Recruiter’s Best Friend. Once upon a time, being active on socialmedia during work hours was looked down upon. Now, employees are encouraged to stay active on their socialmedia accounts throughout the day. A company’s socialmedia accounts are a snapshot of the company as a whole.
Socialmedia. Jobvite found that 33% of job seekers get their information about an employer’s company culture from socialmedia. A one-pager provided to recruiters and hiring managers at ADP to ensure that everything from jobdescriptions to candidate communication remain consistent and aligned with their new EVP.
What if your next great hire isnt searching job boards but scrolling their socialmedia feed instead? With 86% of jobseekers turning to socialmedia platforms and more alternatives to job boards than ever, its especially important to meet candidates where they are. Direct engagement is key on this platform.
Content Marketing: Create engaging content (blogs, articles, socialmedia posts) that showcases your company culture, employee stories, and career development opportunities. Attract Attention on SocialMediaSocialmedia platforms are a goldmine for connecting with potential candidates.
Sharing your organization’s employee events on socialmedia. Something our team knew we needed to do from a strategic perspective was weave more Employer Brand content into our jobdescriptions. In Recruitment Marketing some examples include: Publishing employee stories on your careers blog.
According to a related survey from Harvard Business Review, women were far more likely than men to say they declined to apply for a job because they don’t meet the guidelines in a jobdescription. Women are more selective than men about applying to jobs where they may not meet every single “required” qualification.
I believe that socialmedia is the most effective tool for building your brand and business. We have Monster, Ladders, Recruiter, ZipRecruiter and other dot coms which provide job listings and automatically deliver your resume electronically. So, do you need to use socialmedia to find a new job?
Many companies also deconstruct or combine these pillars into one overarching EVP statement or tagline that they might use on some of their primary marketing collateral, such as job ads, career website or socialmedia channels. A few noteworthy types of primary research include: Employee focus groups. Employee surveys.
Through focus groups, one-on-one interviews, surveys, employer reviews on Glassdoor and any other means you can think of, listen to your employees to learn what they love about working for you. subscribers in your talent network and followers on socialmedia), and number of leads in your talent database. Worst (but still good!)
AI can tackle time-consuming tasks like writing jobdescriptions, optimizing socialmedia posts, building job-seeker resources like FAQs, integrating different talent acquisition platforms, updating candidate profiles, and analyzing pre-employment assessment results.
Socialmedia platforms can be a valuable tool in a recruiter’s toolbelt, if used wisely. Candidates regularly utilize use socialmedia platforms like LinkedIn, Twitter, and Facebook, to find their future employers. Source: Aberdeen Group. Source: Aberdeen Group. Source: LinkedIn. Source: CareerArc.
There are a variety of job boards and career websites tailored specifically to helping veterans find their next career opportunity after leaving the military. Creating employer profiles and posting your jobdescriptions on these sites can boost your chances of getting in front of this skilled talent pool. Local military groups.
Organic strategies can include your Recruitment Marketing content plan , organic socialmedia posts, a careers blog featuring employee stories, and a talent newsletter that provides career advice. But I’ve never met a more resourceful group of professionals than all of you in the Rally community! If you’re no or low budget….
For instance, having a strong knowledge of email marketing platforms or socialmedia management tools will translate over well. Candidates will likely be a new audience group for you. For example, you will need to learn how to use socialmedia ads as well as a socialmedia management tool.
Use socialmedia to spread the word about your diversity efforts. This could include workforce demographic statistics, related images, and information about employee resource groups. Rather than include a bunch of slang your industry uses, try to write your job postings from the perspective of an outsider.
Conduct research among your candidate personas to learn what drives the individuals in these groups: their career aspirations, work styles, values, and non-negotiables when deciding where they want to work. Reply to questions and comments on socialmedia posts, and be tactful in your engagement.
Everyone loves a good story, including job seekers. Highlight female employee stories on your careers blog, through video and socialmedia. Write jobdescriptions to minimize bias. Optimize jobdescriptions with a service like Textio that identifies biased language. Share employee voices. Source: U.S.
Jessica Summerfield, SocialMedia Specialist. Jessica helps tell the Advocate Aurora Health employer brand story through socialmedia, employee stories, employer ambassador activation, career site strategy and more. Social Recruiting & Content . What tool do you use for socialmedia distribution?
When we think about elevating our approach to inclusive hiring, our minds may drift to improving the language in jobdescriptions or trying to foster a candidate experience that caters to all. Initiatives : Share data and information on all the various DEI initiatives and groups within the company.
Socialmedia is key in today’s recruiting business. There are 3 ways that socialmedia has made business easier for us when it comes to identifying the right candidates. One of my favorite things about socialmedia is the ease of advertisement that it offers to businesses, particularly staffing businesses.
Socialmedia has become an integral part of our daily lives, and businesses are increasingly using socialmedia platforms for their growth. Staffing firms, in particular, can benefit greatly from utilizing socialmedia as part of their recruiting strategy. Utilizing personal accounts for social recruiting.
While we don’t have the space in one recap blog to cover all of the innovative candidate experience strategies, tactics and perspectives we learned from them, we’ve tried to group some of our top takeaways together into 5 key areas that you can focus on today to improve your candidate experience tomorrow.
You’re shortlisting candidates from socialmedia and job boards but you’re constantly thinking about the jobdescription you need to develop for an upcoming position. It doesn’t end there. You have to evaluate resumes, schedule interviews and complete paperwork for onboarding new employees.
Using AI to rewrite jobdescription content can make them clearer, more appealing, and more inclusive while saving time and effort. Here are 10 effective ways to use AI to rewrite jobdescriptions: 1. This helps make your job postings more visible on search engines and job boards.
According to a Boston Consulting Group report , companies with more diverse management teams have 19% higher revenues due to innovation. Faster problem-solving : A Harvard Business Review research paper revealed that diverse teams solve problems more quickly than cognitively similar but less diverse groups.
Incorporate Growth in Job Listings When crafting jobdescriptions, highlight growth opportunities alongside key responsibilities and salary details. Consider creating forums, webinars, or exclusive groups for placement candidates and clients alike to share development resources, success stories, and industry insights.
A recent CNBC/SurveyMonkey Workforce Survey found 80% of business professionals (read: current and future job seekers) want to work for an employer that prioritizes diversity, equity, and inclusion. In addition to traditional job boards like Indeed and LinkedIn, consider leveraging socialmedia profiles to share job openings.
Even while casually browsing, you may have noticed an increase in active job seekers across socialmedia. Start grouping profiles that stand out by open position, writing down key points that make them relevant. We’ve spent a lot of time online recently (even more than usual) due to the global pandemic.
Times change, and so have jobdescriptions. If you’re like most companies, updating jobdescriptions is a top priority. “36% of job seekers that use job sites search for a job using the title of the job they’re looking for.” ” source: Indeed. . ” source: Indeed.
I talk with groups frequently about the use of socialmedia tools to help drive qualified candidates to their open positions. While I believe strongly in those efforts, the fact remains that job boards still account for a significant amount of applicant traffic for most organizations.
From our longstanding relationship with this client, we knew that they had clients set up so that no single person managed an account independently, and decisions were made on a group basis, not by one individual. Designate a section of your jobdescriptions specifically to discuss what it’s like to work for you.
Tip: Write down your ideal jobdescription and list companies or organizations you admire. Tip: Dont make every interaction about your job search. Defining your goals will help you approach networking with purpose and align your efforts with the people and opportunities most relevant to your journey.
Unfortunately, regardless of what you spend generating greater traffic, if your jobdescriptions are poorly written then you’re not going to see the conversions you’re hoping for. After all, at the end of the day successful job posts start with content, not budgets. This is where conversions are made.
Define Strong Remote Characteristics Whether for an in-office position or a remote one, identifying the ideal candidate is vital for any job listing. However, jobdescriptions become more critical for remote hiring because they require specific remote working traits that candidates must possess.
million Americans on Facebook, 66 million on Twitter, and 122 million on LinkedIn, socialmedia is no longer an area that recruiters can afford to ignore. Recruiting Trends Report indicated that LinkedIn has surpassed online job boards, corporate career websites and referrals as the best place to find quality hires.
Inclusive jobdescriptions make a strong impact on the talent you attract. Socialmedia management firm Buffer increased their female applicants for developer jobs by more than five times by removing one word from their jobdescriptions: “hackers.” Case in point? Avoid coded language. Eliminate it.
The conclusion of their study is “Inclusion & Diversity management improves employee satisfaction and also reduces conflict between groups, improving collaboration and loyalty. Encourage employees to share your job ads within their networks, and/or socialmedia. Diversify Your JobDescriptions .
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