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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Leah Daniels is the SVP of Strategy at programmatic job posting platform, Appcast. Using these guidelines, here’s an example of a well-crafted recruiting goal: By June 2021 we will: Increase “apply to job” clicks by 20%. When creating a job advertising strategy, you’ll want to consider using a mix of social media (e.g.

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3 Trends that will Impact Recruitment Advertising in 2021

Rally Recruitment Marketing

That’s because when the economy is good (meaning job supply outweighs job demand) people look at more job ads while applying to fewer. More views but fewer applications means a lower conversion rate of your job ads, which means a higher per-applicant cost. You can always ask for all the compliance info after.

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Where to Focus Your Company’s First Recruitment Marketing Strategy for Fast Results

Rally Recruitment Marketing

As you create your content, be sure to constantly update your employer profiles on job boards, review sites, social media and other channels to ensure employer brand consistency for candidates researching you. People (e.g. employee stories and company culture) . Company (e.g. news, awards and partnerships).

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Create an employee generated content campaign that gets noticed on social media

Rally Recruitment Marketing

It’s not about promoting jobs but getting the attention of passive talent to your company. Focusing on passive talent is increasingly important because this group makes up 85% of the labor force who aren’t actively looking for a job and so not on job boards! Make sure you’re clear on the guidelines and expectations.

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What is the Purpose of an ATS? | ClearCompany

ClearCompany Recruiting

Customizable screening guidelines — You’ll want to customize applicant screening guidelines based on benchmarks and skills to fit your company and the position. Here’s what you should look for in an Applicant Tracking System: Easy implementation — An ATS that’s easy to set up and easy to use will help you hit the ground running.

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How to Land Your First Welding Job: A Complete Guide for Beginners

Recruiting Blogs

Find Job Openings Through Agencies or Job Boards Job openings may not always be advertised through traditional means, so it’s best to explore different channels to discover opportunities. Online job boards, staffing agencies, and company websites often list welding positions.

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5 Tips to Make Text Messaging an Effective Recruitment Channel

ClearCompany Recruiting

One such way is by texting job postings as opposed to emailing them or posting them on dozens of job boards online. Text recruiting cuts out the various “middle-men” used in traditional recruiting methods and puts your job posting right in the palm of their hand. Use Speed to Your Advantage.