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As we’ve spoken a lot about at Rally recently, the right intel can provide so much to recruitmentmarketers: better, more proactive hiring; more support and respect from leadership; the confidence that what you’re doing is working — the list goes on. . Appcast RecruitmentMarketing Benchmark Report. Happy reading!
The Fall season is a busy time of year for RecruitmentMarketing and talent acquisition professionals. There’s the pressure of seasonal hiring surges, the rush to meet end-of-year recruiting plans and the organization of your employee generated content for National Coffee Day.
It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. But using social media for recruiting is challenging. 23-27, 2023. 23-27, 2023. And now we’re ready to share the results!
2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employer brand and know how to tap into new RecruitmentMarketing strategies. The data we collected reveals some interesting information about the state of RecruitmentMarketing in 2023.
It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talent acquisition, RecruitmentMarketing and employer branding to embrace these advancements and get more sophisticated with our socialrecruiting strategies so that we can use these platforms most effectively.
The start of a new year brings a new RecruitmentMarketing budget for 2023. You may be excited that your RecruitmentMarketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. Industry Benchmarks for RecruitmentMarketing Budgets.
For the second year in a row, Rally and The Muse have partnered to report on the biggest RecruitmentMarketing trends from the past year. These trends represent a massive shift in candidate expectations that we need to respond to as RecruitmentMarketing professionals. What does this mean for RecruitmentMarketing?
Get ready to discover actionable insights that could reshape your own approach to RecruitmentMarketing. Meet Devon Jennings Devon Jennings is Talent Marketing Manager at MarketStar. He joined MarketStar in January 2021 and has grown the RecruitmentMarketing strategy and function at the company.
Platforms like YouTube, Facebook, Instagram, TikTok and LinkedIn are where people spend nearly 2 hours and 23 minutes a day , actively scrolling for interesting content that will keep them entertained and informed. To maximize the impact of your socialrecruiting content, we need to do more than showcase our employee stories and voices.
Lack of engagement on social media is such a problem, in fact, that we’ve made it our mission at Rally the past couple of months to provide our community with practical solutions. To share what we’ve found so far, I’m hosting an upcoming Live Webinar and Q&A called Build Your Fall SocialRecruiting Calendar. engineering).
TikTok has taken off like wildfire, and many companies have taken notice and have started creating RecruitmentMarketing content for the platform. That being said, since the platform is new and different from other channels in our typical RecruitmentMarketing roster, some employers are still considering how to jump in.
The #1 thing that the Rally RecruitmentMarketing community asks for help with again and again is how to create good RecruitmentMarketing content. Content marketing is difficult, even for experienced marketers. But first, you might be wondering: Why Do I Need a RecruitmentMarketing Content Playbook?
In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. But what does that mean for your RecruitmentMarketing strategy? Simple: enhance your social media presence. .
Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside RecruitmentMarketing tool. In RecruitmentMarketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.
My name is Jonna Sjoevall, and I’m the Global Head of Employer Branding and RecruitmentMarketing at UBS , a Swiss headquartered global bank and the world’s largest wealth manager with over 71,000 employees. It’s no secret that video has emerged as one of the most effective formats for recruitment in the past few years.
For the second year in a row, Rally and The Muse have partnered to report on the biggest RecruitmentMarketing trends from the past year. These trends represent a massive shift in candidate expectations that we need to respond to as RecruitmentMarketing professionals. What does this mean for RecruitmentMarketing?
You’re creating and sharing great RecruitmentMarketing content each and every day that provides candidates with authentic insight into your company culture. So you know that if you want your content to stand out, then you need to continually test and optimize your RecruitmentMarketing approach on social media.
On Sunday morning, my phone rudely informed me that I spent an average of 3 hours and 47 minutes a day on my device. To my defense, with my role as a RecruitmentMarketer, part of my job is to manage the AppianLIFE Instagram , so you bet I’m using that as my excuse! Socialrecruiting. Want to hear another fun stat?
Having a socialrecruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employer brand, highlight employees and bring attention to your company culture and values. Upgrade to a paid plan to easily track how your social posts convert to completed applications.
With social media becoming a bigger and bigger part of RecruitmentMarketing strategy, talent acquisition teams are devoting more time and resources into building a socialrecruiting presence to attract talent by showcasing their company culture and career opportunities.
You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to socialrecruiting? Learn more here.
But are you leveraging the power of video to attract and inform candidates? While 81% of businesses use video as a marketing tool today, according to Hubspot , that number is likely much lower for RecruitmentMarketers because we have smaller teams and fewer resources. What could you use this for in RecruitmentMarketing?
At WeddingWire, we take a two-pronged approach: First, during onboarding we make sure to include strategic messaging about social participation. This way employees know that we want them to share their experiences on social and have information on how to do so.
These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. But which ones should you focus on?
There are quite a bit of awesome and free marketing tools. . Here’s our list of six powerful (and free) recruitmentmarketing tools that you can start using today to help your business grow. . Google Analytics – This website analytics power tool is one of your best friends in recruitmentmarketing.
Here’s why: the less engagement your content gets, the fewer followers the social media’s algorithm will show your content to, which ultimately means fewer candidates discovering your employer brand and wanting to learn more about your company. . What does this data mean for your RecruitmentMarketing strategy? .
One of the most important aspects of any RecruitmentMarketing strategy, no matter the channel, is content. Recruiting content could be employee stories, quotes or testimonials, company awards and examples of your company culture (to name a few) in written, video, audio or photo/graphic formats. What are you supposed to do then?
Also happening at the same time: interns were being informed that their internships would either be canceled (60% of them) or taken virtual (how Cisco did it). We structured the calendar so it clearly showed our game plan but still allowed us to have some flexibility and experiment too. . Creating a team of employee ambassadors .
It’s the best recruitmentmarketing content you can create right now. Great recruitmentmarketing content also anticipates and answers questions candidates have. They engaged third party research firms for data that would inform their own decisions on what their return-to-work plans should be. Here’s why and how.
Recruitmentmarketing is vital to talent acquisition. In this guide I share a primer on recruitmentmarketing with hopefully-helpful tips, including: My definition of recruitmentmarketing. The 6 stages of the recruiting funnel. 4 recruitmentmarketing strategies. Company Career Page.
Employee stories can grab attention and inform candidates at the same time. And those quick but powerful stories are ideal socialrecruiting content. This week, we are all about LinkedIn for recruitmentmarketing. Employer Branding Hashtags That Are #KillingIt at SocialRecruiting.
You are going to be hearing a lot about recruitmentmarketing in 2016. In fact, they are technically a recruiter’s consumers. And the only way you’re going to convince them of all that, is with recruitmentmarketing. What is RecruitmentMarketing? We’re hoping they buy what we have to sell: jobs.
And while we might be just another voice in this cacophony of people and companies extolling how important DEI is, today we’re going to approach it from our unique perspective: RecruitmentMarketing! We’ve also included ways to align your RecruitmentMarketing strategy with your diversity recruitment goals.
With so many sites and options to use in a socialrecruiting strategy, it can be overwhelming trying to master the nuances of each social media channel. Over the next few weeks on the blog, we’ll be highlighting tips and tricks to best utilize your socialrecruiting mix. Expand your socialrecruiting with Jobvite.
And yet, only 45% of Fortune 500 companies include a link to social media on their careers page. We’ve thought through how to build a socialrecruiting strategy that goes beyond “good” or “average”, and came to the conclusion that it hinges on good planning and better execution. Is it inconsistent across all your social pages?
Now that April is upon us, we thought it was time to reflect and take a look back at the most popular blog posts, the most talked about infographics and the biggest recruitment and sourcing news stories of the last month – otherwise know as the March edition of the Social Talent SocialRecruiting Round-Up!
Reading Time: 6 minutes When candidates search social media to learn about your company, what will they find? Provide candidates with the information they are seeking on your social channels with social media recruiting hashtags. Hashtags are important to your socialrecruitment strategy.
Public relations and traditional marketing experts are using their crisis communications best practices during the COVID-19 pandemic. s Head of Marketing, Jessica McFadden, has a background in traditional marketing and experience in crisis communications, and she provides expert counsel in crisis communications for recruitmentmarketers.
The report reveals what’s motivating and concerning today’s workforce - valuable information you can use to reach candidates through your employer brand strategy. SocialRecruitment Monitor Index The SRM Index is a definitive benchmarking tool for socialrecruitment.
A social media strategy is no longer only a marketing department responsibility; with users spanning every industry and geography, cultivating a community of engaged social followers is an important part of a modern talent acquisition strategy. Socialrecruiting helps the recruitment team: Cultivate a unique employer brand.
Recruiters have moved beyond the usual paper resume and walk-in interviews, and have scouted talents on LinkedIn and other job posting sites instead. According to Jon Bischke , CEO of Entelo, an online job profile provides more information about the applicant. Data Analytics For Recruitment.
The report reveals what’s motivating and concerning today’s workforce - valuable information you can use to reach candidates through your employer brand strategy. SocialRecruitment Monitor Index The SRM Index is a definitive benchmarking tool for socialrecruitment. Find out more by applying to?
creates recruitmentmarketing content for our clients, it doesn’t matter if the content is merely viewed. Above all, your recruitmentmarketing content should influence the right person to take the next step in the consideration phase as a candidate applying to your company. SocialRecruiting Content.
creates recruitmentmarketing content for our clients, it doesn’t matter if the content is merely viewed. Above all, your recruitmentmarketing content should influence the right person to take the next step in the consideration phase as a candidate applying to your company. SocialRecruiting Content.
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