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We learned that Gen Z are using new socialmedia platforms and paying attention to different content, requiring a fresh look at talent acquisition and Recruitment Marketing strategy. Day in the life videos. You can have employees create a video in real-time and get viewers to submit questions that get answered “on-air.”
With major social and economic shifts over the past year, Gen Zers are understandably more skeptical. You can do this in many ways but here are a few thought starters: A short video talking about the message and what you liked about it. laylool Reply to @nsgarcia10 this is how you should do every interview #finalsszn #mosaic ?
Snap a #ChooseToChallenge photo for socialmedia. You can then share the photos on your company’s socialmedia pages, as well as submit your team’s photos to IWD to be featured on their socials. Netflix: Socialmedia takeovers. Capco: #ChooseToChallenge videos.
TikTok is one of the fastest growing socialmedia platforms. The app consists of user-generated videos that are typically displayed as short loops backed by music, special effects and other sound clips. This means the platform presents a great opportunity to collect employee generated content and employee story videos.
According to HubSpot’s 2020 State of Marketing report , video was the most used type of marketing content beating out other heavyweight contenders like email, blogging and infographics. In fact, in a study by Google , 1 in 2 Millenials and Gen Zers said “they don’t know how they’d get through life without video.” . The strategy.
Thus, Sitel Group’s Pie With People (PWP) was born, a new original video series presenting the company’s core values of education, diversity and sustainability through the voice of its people and their stories, an idea that would go on to win Sitel Group second place in the Best Employer Brand Video at the 2022 Rally Awards.
Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employer branding. A great video can capture the essence and authenticity of our employee experience and company culture, like nothing else really can. Learn more on the Rally Awards website.
A compilation story is often what you’ll find in the classic company culture video. an employee entering a room and posing) and it can still look like a corporate video, but candidates should still feel like they’re watching and listening to their future coworkers, not mouthpieces for your company. . Compilation Stories.
Integrated social feeds using your #lifeat hashtag. Employee-created videos with interview tips, career advice and day-in-the-life. DICK’s Sporting Goods leverages integrated video technology where employees can record a video of themselves, which then gets shared on the careers site. Socialmedia.
Ambassadors lead on and off-campus events and are showcased in other touchpoints, including via socialmedia, video content and on the college website. This video from ServiceNow does a fantastic job showcasing what their remote employee experience is like. For example, you could deliver the message by video.
Increasingly, on socialmedia. How Is SocialMedia Used in Recruiting? Recruiters can use socialmedia to attract and engage great talent by posting job opportunities, searching for and messaging qualified candidates, and by posting engaging and relevant content to help build a network of passive candidates.
For starters, many Recruitment Marketing teams don’t have dedicated socialmedia channels; they have to cram their content in between all other content being posted by their organization’s marketing team. This means articles, videos, graphics; anything that can be posted and shared across your Recruitment Marketing channels. .
Custom video messages My recruiters have seen how powerful targeted candidate outreach on LinkedIn can be. Take those messages one step further by recording a personalized video introduction for each candidate. Related : How to Use Video as an Innovative Recruitment Strategy 2. Plus, you can bet your competitors arent doing it.
According to CareerArc , 68% of Millennials visit an employer’s socialmedia page specifically to evaluate the employer’s brand. And if you’re using a virtual interview process as a result of COVID-19, share updated information about what to expect as a result. Stage: Attend Interviews. Stage: Apply for Jobs.
A few months ago, one of my recruiters interviewed a highly qualified candidate for a marketing account manager position. It was because of this knowledge that our recruiter started to have doubts about the candidate midway through the interview. That’s why it’s critical to address it during an interview.
Be upfront about it in the interviews, so the candidates get a clear sense of what to expect when they start. . It’s extremely difficult to find a video editor, copywriter, strategist and socialmedia guru in one person. . Determine what the objective of this role is: is it to build socialmedia content?
Their package included a profile on The Muse and job postings, access to the BrandBuilder tool that lets us survey our employees each year, plus employee videos and editorial content. The Muse also worked on four employee testimonial videos for VMware Carbon Black. Question #2: What was your budget for this?
There is just no better platform than video to create that emotional attraction to a company and job opportunity -- and I'll tell you why! Here are five reasons why you need to focus your employer branding efforts on video now and in the future. This explains why the average web visitor spends 88% more time on sites with video content.
around the middle of your recruitment funnel (such as candidates who have already applied or even interviewed) like many companies right now, then you know this issue well. Attend interviews. What is the interview process? The best way to do this is through interviews with your employees including: . Search for jobs.
Women’s History Month: How to Make Your Social Strategy a Success. Holidays and special annual events are great opportunities to share your company culture, values and employees on socialmedia, your careers blog and through email campaigns. This post is particularly close to my heart, since I wrote it.
Employee generated content, also called EGC, refers to socialmedia content that is created and shared by employees. When employees create and share EGC, they are blasting out messages about what it’s like to work at their organization to everyone in their social networks. Work anniversaries. Themed treat days.
An elevator pitch is a crucial tool you can use to set yourself apart from other candidates and win over the hiring manager in a job interview. In the context of a job interview, your elevator pitch should help an interviewer get an understanding of your key skills and what you can bring to the table, along with your broader career goals.
Nurses already have a lot on their plate; asking them to write up a story from scratch, create a graphic, write copy for a job ad or make a video is a big ask. via text over email), ask for a photo and then post to socialmedia for them. This is where having premade materials can come in handy.
Do you ever feel overwhelmed when you log in to your favorite socialmedia platform by the sheer amount of posts, events and ads that appear on your feed? If we’re creating a campaign, this might include job advertisements, socialmedia posts and banner ads, to name a few. If so, you’re not alone.
Tell employee stories through video. While in the past, employee story videos were an aspiration for many talent acquisition organizations, one thing that’s changed this past year is that people are much more comfortable on video because of using tools like Zoom. We use Audio Jungle for royalty-free music clips.). Nestlé U.S.
You can start by reaching out to leaders with a strong socialmedia presence already and encourage them to share their own experiences with their network. What type of interview questions did you get? One way to create a permissive environment is to enlist your leadership to lead by example in publicly engaging with candidates.
In many industries, there has been a movement to remote work, which means we can’t interview employees in person or go on site to capture video footage. Abby Cheesman is the Co-Founder of Skill Scout , a film company on a mission to make workplace communication more human through video. Tone, demeanor and eye contact matter.
The power of video: bringing your job posts to life Video is no longer a “nice-to-have” in your recruiting toolkit—it’s a must. With more and more candidates engaging with video content, it’s crucial to incorporate video into your social recruiting strategy.
The ADP team also received a 2021 Rally Award for Best Careers SocialMedia. We were scrappy, created our own assets, and organically posted on socialmedia. Plus, capturing authentic video has never been easier. Be sure to read our interview with 2023 Recruitment Marketing Rising Star Whitney Wallace !
Incorporating video into your recognition strategy amplifies this impact by capturing employees’ achievements and emotions in a powerful, memorable way. Whether shared internally or publicly, these videos make employees feel valued, seen, and inspired to contribute to the company’s success. Instead of (or in addition to!) Congrats all!”
And with the help of the film crew along the way, the team was able to collect 242 hours worth of great video content to share online, including 52 videos for their Tech and Innovation playlist and 9 videos for their Women in STEM Playlist on YouTube that they can use to effectively activate their new tech talent EVP! .
What may not be as top-of-mind is your socialmedia presence. According to a CareerBuilder survey , 70 percent of employers actively investigate socialmedia platforms like Facebook, Twitter, and Instagram to screen candidates during the hiring process. HOW TO CLEAN UP YOUR SOCIALMEDIA PRESENCE.
Lack of engagement on socialmedia is such a problem, in fact, that we’ve made it our mission at Rally the past couple of months to provide our community with practical solutions. To share what we’ve found so far, I’m hosting an upcoming Live Webinar and Q&A called Build Your Fall Social Recruiting Calendar.
Sometimes you want an example—a real-life story of someone who got a job on socialmedia. To that end, we asked 10 different professionals to take off their work hats, get a little authentic with us, and share if they’d actually seen personal success with socialmedia recruiting. I got hired through socialmedia.
So, we’ve summarized the top 3 takeaways from her presentation below, along with sharing video highlights from her talk. Kathryn believes that the entire way we think about video and employee stories is going to need to change. And this prediction coming from Kathryn, whose company is known for creating produced employer brand videos!
They also created local interview guides to customize the experience further. Big Impact Idea #2: Share real photos and videos to drive the biggest engagement with talent. In the session, How We Changed Our Social Engagement Game With Photos and Videos , Eric Clemons from U.S. While the U.S.
These mini-EVPs are then infused throughout job descriptions, recruitment marketing campaigns, landing page and career site copy, socialmedia posts and ads to really create a compelling initial experience to show that the organization understands the candidate and cares about the emotional experience they’re going through.
For example, they gave us an extra feature video or sponsored content instead of something else. Two feature videos. The Muse also worked on four employee testimonial videos for VMware Carbon Black. We do have our profile up with the photos and videos The Muse did for us and a few roundups. Photography.
Below are three tactics you can use to jumpstart your repurposing process: Go with a different format: A few examples include turning a video into a blog post or creating an infographic from a blog post filled with interesting data points. These videos are each accompanied by a blog post featured on their careers blog site.
Their package included a profile on The Muse and job postings, access to the BrandBuilder tool that lets us survey our employees each year, plus employee videos and editorial content. The Muse also worked on four employee testimonial videos for VMware Carbon Black. Question #2: What was your budget for this?
The video element humanizes interactions and provides a genuine touchpoint, reminding everyone on the call that we all have families, pets or hobbies — people are more than their resumes. Along with that, our executives (specifically our CEO and President) are very active on socialmedia.
Text recruiting to draw people into your funnel, answer questions, schedule interviews and nurture candidates. In later stages of the recruiting funnel, the content aim should be to provide candidates with resources that inform their expectations of the hiring or onboarding process, along with assets to help them to excel in their interviews.
Research by Careerac has found that 86% of candidates are using socialmedia when looking for a new role and according to LinkedIn 49% of potential candidates are following companies are interested in on their social channels.
They typically include job boards, applicant tracking software , candidate relationship management systems, recruitment management systems , videointerviewing tools, resume parsers, background-checking tools, etc. Wider Reach A good online recruitment platform offers integrations with multiple job boards and socialmedia channels.
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