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In the world of socialrecruiting, some words just don’t cut it. Well, at Rally, we have our own list of 11 words that don’t belong in your social media strategy. You won’t be arrested or fined like Carlin, but you could be turning off your talent audience and getting penalized by the social platforms’ algorithms.
It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. But using social media for recruiting is challenging. 23-27, 2023. 23-27, 2023. And now we’re ready to share the results!
It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talent acquisition, RecruitmentMarketing and employer branding to embrace these advancements and get more sophisticated with our socialrecruiting strategies so that we can use these platforms most effectively.
After nearly a year and over 1,000 pieces of content, we’re premiering hot-off-the-press data from Rally® Inside , our new RecruitmentMarketing analytics and benchmarking platform, to learn what a successful, high-engagement socialrecruiting strategy looks like. . Why should recruitmentmarketers measure engagement?
Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside RecruitmentMarketing tool. In RecruitmentMarketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.
Platforms like YouTube, Facebook, Instagram, TikTok and LinkedIn are where people spend nearly 2 hours and 23 minutes a day , actively scrolling for interesting content that will keep them entertained and informed. This chart illustrates how celebratory posts outperform others, drawing more attention and engagement from the LinkedIn audience.
Get ready to discover actionable insights that could reshape your own approach to RecruitmentMarketing. Meet Devon Jennings Devon Jennings is Talent Marketing Manager at MarketStar. He joined MarketStar in January 2021 and has grown the RecruitmentMarketing strategy and function at the company.
A great way to share your culture and employees on social media is by giving them the opportunity to create amazing and creative content for your corporate channels. Rebecca Brookson and Leesha Bush-Anderson at TTEC share how they collaborated with their interns to create a socialrecruiting campaign to celebrate National Intern Day.
Lack of engagement on social media is such a problem, in fact, that we’ve made it our mission at Rally the past couple of months to provide our community with practical solutions. To share what we’ve found so far, I’m hosting an upcoming Live Webinar and Q&A called Build Your Fall SocialRecruiting Calendar. engineering).
In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. But what does that mean for your RecruitmentMarketing strategy? Simple: enhance your social media presence. . But that can be easier said than done.
Having a socialrecruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employer brand, highlight employees and bring attention to your company culture and values. So, it caught the attention of LinkedIn’s audience.
You’re creating and sharing great RecruitmentMarketing content each and every day that provides candidates with authentic insight into your company culture. So you know that if you want your content to stand out, then you need to continually test and optimize your RecruitmentMarketing approach on social media.
My name is Jonna Sjoevall, and I’m the Global Head of Employer Branding and RecruitmentMarketing at UBS , a Swiss headquartered global bank and the world’s largest wealth manager with over 71,000 employees. It’s no secret that video has emerged as one of the most effective formats for recruitment in the past few years.
To my defense, with my role as a RecruitmentMarketer, part of my job is to manage the AppianLIFE Instagram , so you bet I’m using that as my excuse! Socialrecruiting. Over 84% of organizations are currently utilizing social media for their recruitment process ( Postbeyond ). Want to hear another fun stat?
With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitmentmarketing machine. So where do you start with your employer brand on LinkedIn?
Social media is one of the most important channels to attract, engage and recruit talent. Yet it’s also one of the most difficult to get right in our RecruitmentMarketing strategy. Blizzard Entertainment shows its culture on social media to attract the brightest minds in gaming.
With social media becoming a bigger and bigger part of RecruitmentMarketing strategy, talent acquisition teams are devoting more time and resources into building a socialrecruiting presence to attract talent by showcasing their company culture and career opportunities.
You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to socialrecruiting? Those personal connections matter!
So why exactly should social media be such a crucial part of your RecruitmentMarketing plan? Here are just a few reasons: Many people interact with social sites on a daily basis, and by being on these platforms, you have a greater chance of getting in front of ideal candidates.
Jessica helps tell the Advocate Aurora Health employer brand story through social media, employee stories, employer ambassador activation, career site strategy and more. SocialRecruiting & Content . Do you use Pinterest or Instagram for recruiting? Who takes the lead on socialrecruiting at your organization?
Here’s why: the less engagement your content gets, the fewer followers the social media’s algorithm will show your content to, which ultimately means fewer candidates discovering your employer brand and wanting to learn more about your company. . What does this data mean for your RecruitmentMarketing strategy? .
Much of the work we do in recruitmentmarketing comes from our peers in consumer marketing. From CRMs to SEM, we take many cues from our counterparts in the wider marketing world. When we have jobs to fill, we need to be actively marketing and branding our organization and our jobs to job seekers. Know your niche.
By now, you probably know that social media can and should play a vital part in your employee recruitment and retention strategies. And with the new year here, it’s time to explore some new ways to use social media for talent acquisition. Recruit through video campaigns. Market career positions like you’d market products.
In addition to popular sites, like Indeed , Glassdoor , LinkedIn and The Muse , where candidates expect companies of a certain size to have a profile, you might also consider what specialty or niche job sites you might want to maintain a profile on to reach candidates. – Need help creating more content to share on all of these channels?
Kate has worked for WeddingWire since 2010 in a variety of event marketing and communications roles before transitioning over to her current role, which covers RecruitmentMarketing and candidate attraction efforts! Kate Slavit is our brilliant Director of Communications & Talent Brand for WeddingWire.
And those quick but powerful stories are ideal socialrecruiting content. This week, we are all about LinkedIn for recruitmentmarketing. We shared a video to our LinkedIn page including some of our tips, and the comments from the community have provided further insight into increased LinkedIn views.
During my time at Pandora , and now in my role as Employer Brand and RecruitmentMarketing Manager at Squarespace , Grace Hopper has always been a big part of our strategy – including experiential marketing on-site and digital/socialmarketing before, during, and after the event. Post-event content.
With so many sites and options to use in a socialrecruiting strategy, it can be overwhelming trying to master the nuances of each social media channel. Over the next few weeks on the blog, we’ll be highlighting tips and tricks to best utilize your socialrecruiting mix. 10 Tips for LinkedIn.
One of the most important aspects of any RecruitmentMarketing strategy, no matter the channel, is content. Recruiting content could be employee stories, quotes or testimonials, company awards and examples of your company culture (to name a few) in written, video, audio or photo/graphic formats. What are you supposed to do then?
This article was originally posted on SocialRecruiting Strategies’ blog. Recruitmentmarketers, we’re often measured on how well we deliver the reality of the employee experience to prospective hires. But, there’s a huge opportunity to provide even more nuanced insight into the employee experience. You’re great.
In recruitment news this week: Introducing “LinkedIn Salary”. And low and behold, this week we can report that LinkedIn have just launched “ LinkedIn Salary ” – a brand new feature “to help professionals around the world make better career decisions and optimise their earning potential now, and in the future.”.
Now that April is upon us, we thought it was time to reflect and take a look back at the most popular blog posts, the most talked about infographics and the biggest recruitment and sourcing news stories of the last month – otherwise know as the March edition of the Social Talent SocialRecruiting Round-Up!
Recruitmentmarketing is vital to talent acquisition. In this guide I share a primer on recruitmentmarketing with hopefully-helpful tips, including: My definition of recruitmentmarketing. The 6 stages of the recruiting funnel. 4 recruitmentmarketing strategies. Company Career Page.
We recently sponsored a webinar with Brandon Hall Group on the “5 Key Components of High Performance RecruitmentMarketing,” led by host Kyle Lagunas and our tremendous guests Marvin Smith from Lockheed Martin and Troy Heinritz from CDW. You can view the recording here.] As promised, we wanted to answer some of the questions that.
When you are trying to begin using RecruitmentMarketing strategies, you may not know what to do or where to start. Most talent acquisition and HR professionals are not trained in marketing, so it’s understandable that strategies like social media marketing, content marketing and employer branding can seem a bit daunting.
We’ve thought through how to build a socialrecruiting strategy that goes beyond “good” or “average”, and came to the conclusion that it hinges on good planning and better execution. And unless you are a household brand or a hot, up-and-coming tech unicorn, you might not expect more of your own social pages. Here’s how: 1.
So you’ve heard about socialrecruiting , but you’re not convinced. With all the talent acquisition strategies out there, should you really be investing in recruiting on social media ? The percentage of college-educated users on LinkedIn (51%) is nearly equal to that on Instagram (49%). 45%), LinkedIn (44%).
And while we might be just another voice in this cacophony of people and companies extolling how important DEI is, today we’re going to approach it from our unique perspective: RecruitmentMarketing! We’ve also included ways to align your RecruitmentMarketing strategy with your diversity recruitment goals.
Beginning last month, Facebook became LinkedIn’s newest competitor, as the social media giant introduced job postings to its list of services , allowing businesses in the US and Canada to now post job listings on their company Pages. Passive candidate potential is endless.
s Head of Marketing shares tips from traditional marketing that give social media recruiting content an advantage. This is the second piece in our series on ways recruitmentmarketers pros can create exceptional content that breaks through the noise. Learn more: Socialrecruiting content .
LinkedIn, Twitter, Instagram and Facebook all allow users to easily sort and search content using hashtags. Hashtags are important to your socialrecruitment strategy. When candidates click on your hashtag within a social channel, they access a portfolio of employee experiences. We on the Stories Inc.
When it comes to automating vs. manually running your socialrecruiting strategy, there are pros and cons to both sides. There are many companies out there that control every aspect of their social media recruiting strategy in-house. How to tell when it’s time to invest in a social media recruitment platform. 1.
More than one billion people check Facebook daily, Twitter users send 6,000 tweets every second and new LinkedIn users sign up at a rate of more than two new members per second, reports Hootsuite. Your next great hire is likely on social media; is your recruiting team? Launching Your SocialRecruitment Strategy.
So what blockages do modern day recruiters face and how can they hope to solve them? Recruitment Technology. Recruiters have moved beyond the usual paper resume and walk-in interviews, and have scouted talents on LinkedIn and other job posting sites instead. Data Analytics For Recruitment. One word: digital.
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