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Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. But one thing we learned after 2020 is that we need to build much more flexibility into our recruiting plans so that we’re ready to adapt our strategy and our budget to changing business and market conditions.

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What is Recruitment Marketing?

JazzHR

Thanks to advances in technology and the rise of social media, it’s no longer enough to post an opening on a job board and wait for the applications to roll in. So what are the elements of recruitment marketing and how do they work? Putting Talent in the Pipeline. Refining the Process.

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Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. But one thing we learned after 2020 is that we need to build much more flexibility into our recruiting plans so that we’re ready to adapt our strategy and our budget to changing business and market conditions.

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4 Ways Your Job Ads Can Inform Your Organic Recruitment Marketing Strategy

Rally Recruitment Marketing

The main purpose of job ads may be to drive applications, but did you know they can also be used to inform different aspects of your Recruitment Marketing strategy? Rally note: Check out our library of free Recruitment Marketing tools to take the tactics covered below even further. .

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Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

Rally note: Want to learn even more about how to use EGC to support your talent acquisition and Recruitment Marketing strategy? Plus, SEO-optimized blog content lives for free on Google and other search engines, offering yet another way for candidates to discover and learn about your company through keyword searches.

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Middle of the Recruitment Funnel Fixes

Rally Recruitment Marketing

I’ve also included examples from 4 different organizations that are leading the way in Recruitment Marketing content strategy. Before you can create a targeted Recruitment Marketing content plan, you need to understand the path that candidates take to get hired at your company. Rally note: Want to learn more?

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8 Opportunities to Promote Employer Awards That You’ve Won

Rally Recruitment Marketing

Social media. Jobvite found that 33% of job seekers get their information about an employer’s company culture from social media. Package it for your recruiters to share with candidates. Promote it across your social channels.