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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

One of the consumer marketing approaches that has been coming into the world of Recruitment Marketing is programmatic advertising. You may have heard about programmatic before in relation to programmatic job advertising, which is a great start. What is programmatic advertising? What are retargeting ads?

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3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. Below are the top trends that we’re seeing companies moving towards today when it comes to building out a combined employer brand and job ad strategy.

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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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What it Takes to Create an Award-Winning Employer Brand

Rally Recruitment Marketing

Launched in 2020, the Rally® Awards are now in their fifth year and have come to set the gold standard in recognizing the outstanding achievements in Recruitment Marketing and employer branding by professionals who work in-house for employers. ADT tied for second place in the 2023 Rally Awards for Best Employer Brand Launch.

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Employer Branding: Employer Branding Without Employee Advocacy is a Chocolate Teapot

Speaker: Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero

Employer Branding without employee advocacy is simply advertising, candidates and consumers are demanding more for their attention in this increasing fragmented,noisy digital world. People buy into people, this has always been true and advocacy is way of amplifying this basic human need to trust others.

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4 More Ways to Break Through In Your Employer Branding from RallyFwd

Rally Recruitment Marketing

Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employer branding toolkit. Session: Aligning Your Candidate Experience and Employer Value Proposition. Your talent holds the answers to everything EVP.

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Boost Your Employer Brand with Snaps and Stories

Recruitics

Key Takeaways Social media platforms have become essential tools for employers looking to enhance their employer brand. Snaps and Stories–brief, temporary videos–have emerged as powerful tools for promoting the employer brand.

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Dice 2018 Recruitment Automation Report

Artificial intelligence (AI) and machine learning (ML) technologies are rapidly changing the way many recruit and hire talent. Read Dice's first-ever Recruitment Automation Report to discover how you can employ new, cutting-edge technologies to source and hire tech talent faster.