What Orange Juice Can Teach Us About Validating Employer Brand Value Propositions
Change State Blog
SEPTEMBER 11, 2019
If you’ve been a part of defining or redefining your organization’s employer brand value proposition (aka EVP, aka EBVP) you know how big of an undertaking it can be. Brand audits. Executive interviews. One-on-one team member interviews. Site visits. Focus groups. Team work sessions. Creative reviews.
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