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In their feedback to her nomination, members of the independent panel of judges noted: “Whitney’s passion is evident in the creative ideas that she’s able to execute, the way that she’s able to overcome blockers, and how she’s supporting others at the organization in implementing employerbrand and recruitment marketing strategies.”
In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employerbrand. In fact, it’s hard to find any literature that simplifies EmployerBranding. So this is where the idea was born for EmployerBranding For Dummies®.
In other words, employee engagement (and the benefits of it) is the result of an organization’s employee experience. The same SHRM study said that a decreasing focus on engagement has been present since 2013, and it is being replaced by “a more holistic approach to the whole human experience at work.”.
HR teams are uniquely able to create this virtuous circle of community involvement and employerbrand by using the former as a potent recruitment and retention tool. A great company that looks after its customers, looks after its employees, and provides an attractive work environment develops a strong employerbrand.
The second Glassdoor EmployerBranding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. ” Jennifer Johnston , Head of Global EmployerBranding at Salesforce. How does a company hire 5,000 people in one year?
In other words, employee engagement (and the benefits of it) is the result of an organization’s employee experience. The same SHRM study said that a decreasing focus on engagement has been present since 2013, and it is being replaced by “a more holistic approach to the whole human experience at work.”.
If you look to LinkedIn you’ll see that the number of profiles identified as retail associates shrunk from almost 200,000 in 2013 to just under 116,000 in 2017, and you may be able to guess why. That’s more people than the coal industry employs in the entire US. But there is no job security anymore.”. percent of retails sales to 11.9
In the age of talent, employers must offer competitive pay and benefits in order to attract the skilled talent they need. Personal treatment: According to the 2013 Candidate Behavior study , 68 percent of job seekers say they would accept a lower salary if the employer created a great impression throughout the hiring process.
On the other hand, companies who are successful in their talent acquisition strategies also reap incredible benefits. This data is from 2013, but recent findings confirm that the top players in their fields use talent acquisition strategies with outstanding results. Build a Strong EmployerBrand. Talent Selection.
have smartphones, according to a 2013 comScore report , and spend an hour or more a day on average on their smartphones. They may give some history or talk about their products/services, but they aren’t talking about the culture, atmosphere, benefits, or values of working at their company. if they had a desktop in front of them.
The core values of entrepreneurship, “home” and adventure are infused into every aspect of the employee experience, from an empowering management style and benefits that include regular travel stipends, to the company’s workplace design, which provides employees “landing zones” instead of dedicated desks.
Lou is the author of the Amazon top-10 best-seller, Hire With Your Head (John Wiley & Sons, 3rd Edition, 2007), The Essential Guide for Hiring & Getting Hired (Workbench Media, 2013) and the Lynda.com Performance-based Hiring video training program (2016). Recruitment marketing and employerbranding. Rayanne Thorn.
This is why it is so important to attract quality passive talent who is are aware of your organization and employerbrand when they are ready to make a career change. Attract candidates through your employerbrand. How can they benefit from being part of your organization? Welcome to the world of nurture.
As a recruiter, asking your CEO, CHRO, CFO or COO for additional budget to recruit a critical position at your company or to promote your employerbrand to attract and influence potential candidates may feel only slightly less painful than a root canal. Now, put on your marketing hat. Step 3: Make the C-Level pitch.
Smartphone usage increased by 78% from 2013-2015 and this has been primarily driven by millennials who we already know are very tech-savvy. Make the Benefits Millennial-Friendly. This means they have the ability to browse for career opportunities online. Apps like LinkedIn Recruiter, Instajob and WhatsApp are perfect for this.
Revenue for the professional network’s fourth quarter was $643 million – 44% increase compared to the $447 million the company brought in in the fourth quarter of 2013. LinkedIn’s total revenue for 2014 came to a whopping $2.219 billion – an increase of 45% compared to $1.529 billion in 2013.
A survey by Digitate found that employers that have an unorganized onboarding process are twice as likely for those hires to move on ‘in the near future’. Employees Want Student Loan Benefits. 78% of those with student loan debt would like their employer to offer a repayment benefit. Retail Jobs Declining.
At our EmployerBranding Summit in September, we introduce the 2014 Glassdoor Talent Warriors. This post from 2013 topped our most viewed blog posts again in 2014. Did you know that 59% of employees believe employer-hosted events (such as Halloween parties) provide a unique opportunity to boost morale?
proportion were looking at doing a pilot project during 2013. objections including internal buy-in, potential discrimination issues, problems with connectivity and a potential negative impact on employmentbrand due to perceived automation from a candidate perspective. Of those companies not using. about their experience.
All of our other differentiators are a product of our employees, so having a compelling employment narrative is critical to attracting high-end talent that might otherwise be drawn to bigger brand-name firms. Back in 2013, the prospect of hiring our first full-time employee was stressful.
New Research Proves Job Ads are the Doorway to Your EmployerBrand. The findings from LinkedIn’s latest research study , suggests that if you care about your employerbrand – what people think working at your company is like – you should REALLY care about your job postings. Particularly those on LinkedIn.
You need to prove to candidates that your company is THE company to work for and that your employerbrand, your benefits and your growth opportunities are better than those of your competitors. In 2014, mobile app usage grew by 76%, and in 2013, it grew by 103%. It’s not enough to offer good jobs anymore.
At the same time, mobile surpassed desktop as the primary way people use the internet, growing 222% between 2013 and 2019. They contribute their knowledge, method, or case study, and colleagues can enjoy the benefit of previous experience instead of starting from scratch on their projects.
Stick to straightforward language and lean on visuals or video to provide the brand identity you’re looking for. A great example of this is Twitter’s very tongue-in-cheek employerbranding video from 2013. Salary and benefits are the top two factors a candidate considers before accepting a job offer.
A new CareerBuilder survey provides insight into what today’s health care candidates want out of an employer, what roadblocks they face when it comes to locating that perfect employment match – and the implications these findings have on your recruitment strategy. Cultural Connection.
So in 2013, the company revamped its brand. When developing your marketing and employerbrand collateral, consider how these reflect on your workplace culture. Family leave benefits. Think scantily clad women kissing nerds or getting body paint applied to them.
Recruiting costs can sometimes be unpredictable – salaries don’t get negotiated in the most optimal way, benefits packages may turn out differently than you planned, and you may end up sending more jobs to search that you originally planned. Do you know if you overspent on your recruiting budget this year?
Recruiting costs can sometimes be unpredictable – salaries don’t get negotiated in the most optimal way, benefits packages may turn out differently than you planned, and you may end up sending more jobs to search that you originally planned. Do you know if you overspent on your recruiting budget this year?
Google’s Laszlo Bock spilled the beans in 2013 that their analytics showed that interviews were totally useless: “We looked at tens of thousands of interviews, and everyone who had done the interviews and what they scored the candidate, and how that person ultimately performed in their job. Join our team.”. Not exactly thrilling. Or personal.
Savvy HR professionals ensure they’re attracting the right talent by displaying a strong and consistent employmentbrand on their career site, including engaging photos and video, information about departments and employees, and providing up-to-date and relevant material about their corporate culture.
Frequent Recruiter.com contributor Kazim Ladimeji said: “One new job and brand marketing medium that HR and recruiters should take notice of is infographics, which are more than just pretty pictures – and have a clear role to play in employerbranding and job marketing.” Infographics are just the tip of the visual iceberg.
The core values of entrepreneurship, “home” and adventure are infused into every aspect of the employee experience, from an empowering management style and benefits that include regular travel stipends, to the company’s workplace design, which provides employees “landing zones” instead of dedicated desks.
I demoed that tool separately in a video with Jeremy Roberts who told me it was SourceCon’s most-viewed of 2013. How to Manage EmployerBranding During a Pandemic Year. I was the first to present a dedicated webscraping session at SourceCon, using an early version of Outwit Hub. Recommended Reading: My SourceCon Digital 2.0
Employerbrand videos. A report by Brandemix found 80 percent of respondents believe effectively building an employerbrand helps them be successful in a variety of ways — including attracting skilled job seekers. But my company doesn’t have a brand,” you might say.
69% of job seekers are likely to apply to a job if the employer actively manages its brand; (Glassdoor, 2016). 61% of employees say the realities of their new job differ from expectations set during the interview process; (Glassdoor, 2013). Coherent EmployerBranding across the Board.
In 2013, it was edited by an unknown author to include the titles “Equality” and “Equity.” Many studies find that a diverse workforce and inclusive workplace benefits employees, and the bottom line. Check out our benefits and transparent salary promise, as well as our two-step onboarding process.”
On the page, you get a real sense of company purpose which is communicated throughout, whether it be the fact that they are a Benefits Corporation or providing an avenue for people to bring creative projects to life.
One of the benefits of software as a system (SaaS) is that updates occur automatically. In 2013, we added the option to schedule an email to be sent anywhere from one day to one year after its creation. ApplicantStack was founded nine years ago, and since that time we’ve made dozens of upgrades to our ATS software. Email Delay.
Back in 2013, an unemployed graduate used a billboard to let potential employers know that he was looking for a job. Could this advertising hack work for employers that seek to attract job candidates? The result? Thousands of retweets , multiple offers and a new job. We’re hiring’ signs may seem like old-school advertising.
But before giving your employees the freedom to shout the benefits of your organisation there must be some basic foundations in place. In 2013, Gallup surveyed 3,000 employees from a number of industries posing the statement “I know what my company stands for and what makes our brand(s) different from our competitors.”
The first time we did it [in 2013],” he says, “the company must have had between five and 10 people.” As the summit and its purpose grew and evolved, Nikos recognized other benefits to organizing a regular company retreat. “We There are other benefits to holding a company retreat. That, of course, was an easy thing to plan for.
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