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Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. You can’t measure employer brand on traffic to job listings or even to your company profile. Employer brand management needs to be thoughtful and authentic. What makes an Employer Brand?

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The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

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Q&A With Whitney Wallace, Recruitment Marketing Rising Star

Rally Recruitment Marketing

In their feedback to her nomination, members of the independent panel of judges noted: “Whitney’s passion is evident in the creative ideas that she’s able to execute, the way that she’s able to overcome blockers, and how she’s supporting others at the organization in implementing employer brand and recruitment marketing strategies.”

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The 2013 Candidate Experience Awards Results: Our Perspective

Recruiting Toolbox

Carmen and I had the additional honor of authoring 2 sections of the 2013 Awards Whitepaper which was released a few days ago. The 2014 Employer Survey is open now, to participate please visit [link]. To download a copy of the 2013 Candidate Experience Awards Whitepaper Report, please visit [link].

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Don’t Fear the Bad Review

Glassdoor for Employers

Job seekers, on a playing field where the stakes are higher, want that truth, too, before submitting their resume to an employer and job they may call home for years. The post Don’t Fear the Bad Review appeared first on Glassdoor for Employers.

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Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce. How does a company hire 5,000 people in one year?

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Employer Brand Or Candidate Experience?

SmartRecruiters

What’s the difference between a great candidate experience and a deep, cohesive employer brand? It’s not a new message, and it’s not a new trend: the shift to social started picking up speed as reflected in the 2013 report. The two work hand in hand. The 2014 edition showed that 78.6%