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Your candidateexperience is a vital part of the recruiting and talent attraction process. It gives your talent audience and candidates a taste of what it’s like to be a part of your company. Because of this, it’s so important to infuse your candidateexperience with your employerbrand.
A little context first on how we arrived at our 2014 recruiting budget. Challenge #2: 2014 was a building year for Glassdoor’s Recruiting team. But given the constant hiring volume expected for 2014, we concluded that the best thing to do was bring on full-time recruiters for key job categories like Engineering, Sales, and G&A.
Lately we’ve been hearing a lot about what makes up a company’s employerbrand. Or is it how candidates perceive you? You can’t measure employerbrand on traffic to job listings or even to your company profile. Employerbrand management needs to be thoughtful and authentic.
A recent Talent Board survey of 95,000 candidates found that nearly half of all positions in 2014 each had 200+ job applications. And this infographic attempts to show you how you can do just that, by focusing your attention on what your dream hires want out of the candidateexperience: Source: Jobvite.
More and more organizations are hiring Recruitment Marketing professionals and launching employerbrand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.
Candidateexperience isn’t just a buzzword. Having a great candidateexperience can seriously affect the number (and quality) of applications that you receive. The 2014CandidateExperience Report shows that 64.3% What does a great candidateexperience feel like?
” I hear you ask, well, simply put, Facebook knows more about us (and your potential candidates) than Google does and can make more informed decisions about when to serve us ads – especially those intended more for brand-building than commerce (employerbranding aficionados take note).
You can download for free below: Now onto the most popular blog articles of 2014 (ranked in order of popularity): 1. 3 Key Audiences for Communication in the CandidateExperience. This CandidateExperience Awards inspired post goes through the audiences that are integral for a successful candidateexperience.
Last week, I had the privilege to attend this year’s CandidateExperience Symposium in Chicago. The event was the culmination of a year long process with leading recruiting organizations that participated in the 2014CandidateExperience Awards. Consistent Communication with Candidates in Hiring Process.
Last week, I had the privilege to attend this year’s CandidateExperience Symposium in Chicago. The event was the culmination of a year long process with leading recruiting organizations that participated in the 2014CandidateExperience Awards. Consistent Communication with Candidates in Hiring Process.
I offered to give them a crash course on employerbranding and candidateexperience, and we spent an afternoon brainstorming ideas for both. You see, I’ve spent the last several months working on a major piece of research in partnership with Glassdoor : Understanding the Impact of EmployerBrand.
For over 3 years now, the Talent Board has brought considerable attention to the CandidateExperience and its impact on an organization’s recruiting success. The 2014Employer Survey is open now, to participate please visit [link]. Blog CandidateExperienceEmploymentBrand Recruiting Toolbox Team white paper'
However, at Social Talent, we’re still regularly fascinated by the number of recruiters who have yet to embrace technologies, we would consider vital to sourcing efforts in 2014 like LinkedIn, Twitter, or even certain talent aggregators. is that companies who employ the employmentbranding 3.0 True employmentbranding 3.0
Just like in consumer marketing, employmentbranding (a crucial part of the recruitment process) is built on many moving parts that make up the overall image. And just like in consumer branding, employers need to constantly identify the parts in motion, including the ones that aren’t fully in the marketing team’s control.
What’s the difference between a great candidateexperience and a deep, cohesive employerbrand? One of the most powerful indicators is a stat from the latest CandidateExperience report , an annual pulse-taking on talent acquisition. The 2014 edition showed that 78.6% The two work hand in hand.
Date: Wednesday, February 19, 2014, 8am PT/11am ET. The experience that your candidates have with your process can have a direct impact on not only your employmentbrand, but even your company’s bottom line. Blog applicant candidateexperienceemploymentbranding recruiting talent acquisition webinar'
MervynDinnen (@MervynDinnen) October 23, 2014. According to Orler’s 78,000+ candidate survey, 44.8% And the average candidate researched the company for 2 hours. Think of organic recruitment traffic and employee referral volume as a direct measure of your employerbrand. CandidateExperience'
Sessions and conversations at HR Tech 2014 ran the gamut from the latest trends in big data and analytics, to SaaS and the cloud, to social and mobile. Employmentbranding took center stage. CareerBuilder (@CBforEmployers) October 9, 2014. ” #HRTechConf — CareerBuilder (@CBforEmployers) October 8, 2014.
Before we jump into our predictions for recruiting and employerbranding, we'll take a look back at the last five years to remind our readers of the evolution of our industry. In 2015, we were told that social networks had the highest quality of hire and that it was the most effective way of promoting your talent brand.
If you’ve read some of our previous articles on employerbranding , you’re probably well aware of how great of a tool it is to attract high-quality employees and retain your existing ones. As we’ve mentioned, building an employerbrand is not exactly something that can be done overnight, and there’s no one-size-fits-all solution.
We may have waved goodbye to the year that was 2014, but that doesn’t mean we can just stride boldly into 2015 without acknowledging the fact that it existed and without applying what we’ve learned from it, to our new thinking going forward. In 2014, mobile was no longer just an up and coming technology to be thought about in future terms.
Today, it’s more important than ever to build a strong employerbrand and provide a positive experience for candidates to compete for top talent. And that means you have to be just as detail-oriented and scrutinize every element of the employmentexperience. Just like a candidate. Zero (ZMOT).
Amazing EmployerBranding. Great employerbranding starts from within. Current employees make the business what it is and it’s the best place to seek inspiration when crafting a powerful employerbrand. This will help you build your employerbranding blueprint. Excellent CandidateExperience.
Webinar: The Trilogy of Modern Talent Acquisition: Recruitment Marketing, EmployerBranding and Unified Analytics. — Lynne Foster (@lynne_foster) December 19, 2014. EmployerBranding, Sourcing and Analytics will be key for organizations looking to consistently recruit qualified talent. Sensing a theme?
Long story short, by January 2014, Blockbuster had paid the ultimate price for failing to keep up with the changing tastes and preferences of their customers – the company ceased trading completely. And a staggering 18% of in-house recruiters admitted that there was no clear owner of the candidateexperience in their organisation.
5) Your EmployerBrand Matters. Every employer has a different perceptible brand, but awareness of it starts well before the hiring process. 6) Brand R eally Matters. There’s employerbrand, and company brand.
Blog: Throwback Thursday: 3 Key Audiences for Communication in the CandidateExperience. — Scott Maxwell (@scottsnews) December 3, 2014. 10 Reasons Why There Is A Disconnect On LinkedIn Between Recruiters and Candidates by Andy Headworth ( @AndyHeadworth ). Tweet(s) of the Week (NEW!): Want Top Talent?
As the workforce changes, talent acquisition needs to keep pace and recruiting leaders must rethink their approach to finding talent and focus on the candidateexperience. Looking Back at 2014: End-to-end talent acquisition requires its own integrated model separate from talent management. 5 KPIs of High-Performing Onboarding.
This week we’ll be covering Recruitment marketing as an emerging category, the candidateexperience, silver medalists, HR’s evolution and sourcing. Blog: Musings and Observations from #HRTechConf 2014. — Carlie Smith (@carliejsmith) October 22, 2014. Tweet of the Week (NEW!) Great read!
We may have waved goodbye to the year that was 2014, but that doesn’t mean we can just stride boldly into 2015 without acknowledging the fact that it existed and without applying what we’ve learned from it, to our new thinking going forward. In 2014, mobile was no longer just an up and coming technology to be thought about in future terms.
The same study, which also surveyed more than 5,000 workers, found that 58 percent of candidates are less likely to buy from a company they applied to if they didn’t get a response to their application ; 69 percent are less likely if they had a bad experience during the interview, as are 65 percent if they didn’t hear back after an interview. .
From recruiting, to building a great employerbrand, to how to apply HR data effectively, each episode is jam packed with information. A newer podcast, having only launched in 2014, this 30 minute show is hosted by Rayanne Thorne of Talent Browser. Human Capital Institute Podcasts. Episodes come out about once every three days.
With almost 200 episodes, Alder has been supplying recruiters with powerful industry content since 2014. A well-known and instantly likeable recruitment influencer, Alan is able to attract incredible guests on #ChatTalent to discuss everything from candidateexperience to onboarding. Chat Talent – Alan Walker. A must-listen!
In other words, EVERY piece of content your company or your agency put out there is a golden opportunity to promote your employerbrand, increase engagement and improve the candidateexperience. When Hertz were re-writing and re-designing their automated mails, they decided to embed an employerbranding video.
The world of Human Resources (HR), talent acquisition and management spent an awful lot of time in 2013 discussing the topic of employerbranding; conversations that will only intensify in the years ahead, especially as the competition for talent intensifies. Still not convinced?
But recruiters should view their leaders from an employerbranding perspective, as this kind of recognition trickles down to the candidateexperience. That kind of personality in the boardroom might lead some candidates to imagine a high-pressure workplace where they would face unreasonable demands.
41% of applicants who have terrible candidateexperiences (rating them one out of five stars) say they’ll take their loyalty and money elsewhere. But for candidates with five-star experiences, 64% say they’ll definitely increase their relationship with the employer—even if they didn’t end up getting the job.
Almost 60% of job seekers report having a poor candidateexperience. Of those 60% who had a poor candidateexperience, 72% shared information on it “online on an employer review site, such as Glassdoor, on a social networking site, or directly with a colleague or friend”. from 2014 to 2024. Conclusion.
It’s easy to hide behind the rhetoric that “the more you know about a candidate the better placed we are to judge them”, but do we really need to know how many A*’s they got at GCSE? of the feedback candidates receive is little more than a standard template — hardly conducive to a great candidateexperience.
With hundreds of employers voluntarily subjecting their hiring process to the intense scrutiny involved in being adjudicated by nearly 95,000 applicant responses, the 2014CandidateExperience Awards did more than just open the recruiting books up at some of the world’s biggest brands. Talk about big data.
With hundreds of employers voluntarily subjecting their hiring process to the intense scrutiny involved in being adjudicated by nearly 95,000 applicant responses, the 2014CandidateExperience Awards did more than just open the recruiting books up at some of the world’s biggest brands.
Responding to candidates in a timely manner is about your bottom line. Companies that prioritize the candidateexperience are 2x as likely to improve their cost per hire compared to those who don’t,” reports Aberdeen Research Analyst Zach Lahey. ” So if you’re dreading a tough phone call, don’t.
This week we’ll be employerbranding in the interview process, the 2014CandidateExperience Awards report, a national recruiting association, employee value proposition, creative job ads and an Oscars prank. Continue Reading → The post 5 Best Recruitment Marketing Articles of the Week 2.28.15
I can’t believe 2014 is almost over, and a new year is upon us. This year, I built a model for measuring the impact of employerbrand. Joy – and a Positive CandidateExperience – to the World! We haven’t been idle at Brandon Hall Group this year. Gifts of Frankincense, Gold, and Myrrh — I mean Measurement.
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