A Lesson in Employer Brand Authenticity Inspired by the U.S. Soccer Federation
exaqueo
JULY 25, 2019
and just looking at USSF compensation and working conditions, there are significant differences in how the men’s and women’s teams are treated. While that defense may be accurate, it’s decidedly not on brand. Or is the brand just inauthentic? The Brand = One Nation. The brand marketing strategy for U.S.
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