Glassdoor for Employers

SEPTEMBER 24, 2014

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

Employer Branding 115

Employer Branding Mobile Survey Advertising 115

Rally Recruitment Marketing

AUGUST 30, 2020

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.

Recruitment Marketing 417

Recruitment Marketing Industry Sports Employer Branding 417

Social Talent

NOVEMBER 2, 2014

Such is the power of social sourcing in 2014. Employer Branding 3.0 We’re all about openness and engagement with your existing employees here at Social Talent (our recent blog post on the Employer Branding 3.0 And that can only be a good thing in our book. Tell us your thoughts in the comments below.

Sourcing 170

Sourcing Twitter Monster Linkedin 170

exaqueo

OCTOBER 3, 2018

Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity. PBR was pushed aside by big brands with big budgets. Employer brand takeaways Lesson #3 : Avoid trying to cater to everyone.

Employer Branding 61

Employer Branding Fashion Strategy Travel 61

Social Talent

OCTOBER 17, 2016

As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. Yes, Aer Lingus (the budget airline) is (in my opinion) one of the best companies for showcasing the people behind their brand on Snapchat. Aer Lingus (@AerLingus) July 9, 2014.

Employer Branding 70

Employer Branding Fashion Social Media Airlines 70

Social Talent

JANUARY 12, 2015

We may have waved goodbye to the year that was 2014, but that doesn’t mean we can just stride boldly into 2015 without acknowledging the fact that it existed and without applying what we’ve learned from it, to our new thinking going forward. In 2014, mobile was no longer just an up and coming technology to be thought about in future terms.

Mobile 70

Mobile Employer Branding Video Mobile Recruiting 70

Glassdoor for Employers

MAY 28, 2015

Is investing in your company culture worth it? Employee engagement programs can be tough to measure, but, ultimately, investments in your company culture and employer brand lead to recruiting cost and time savings, higher candidate quality, upped productivity levels and increased retention rates. Culture case studies.

Culture 60

Culture Employer Branding Automotive Retention 60

NPA Worldwide

JANUARY 28, 2015

We may have waved goodbye to the year that was 2014, but that doesn’t mean we can just stride boldly into 2015 without acknowledging the fact that it existed and without applying what we’ve learned from it, to our new thinking going forward. In 2014, mobile was no longer just an up and coming technology to be thought about in future terms.

Mobile 60

Mobile Employer Branding Twitter Social Media 60

Recruitalicious

OCTOBER 9, 2014

As a Social Media Specialist working with a number of employer brands and talent acquisition teams, I was most interested to hear from Yumi Wilson ( @Yumiwilson ), Director of Communication for LinkedIn. In 2014, an organization with any hope of success must have a website. The same can be said about LinkedIn Company Pages.

Social Media 72

Social Media Linkedin Media Talent Acquisition 72

Jobvite

FEBRUARY 6, 2014

I’m leading with these figures because it helps explain the rest of the statistics you’ll read in our newly released 2014 Job Seeker Nation Survey. Messages about job openings, employers, job cultures, employment brands, employee feedback and referrals— they’re really reaching people. What stands out to you?

JobVite 40

JobVite Study Social Media Report 40

Glassdoor for Employers

NOVEMBER 21, 2014

Just like in consumer marketing, employment branding (a crucial part of the recruitment process) is built on many moving parts that make up the overall image. And just like in consumer branding, employers need to constantly identify the parts in motion, including the ones that aren’t fully in the marketing team’s control.

Employer Branding 147

Employer Branding Social Media Candidate Experience Report 147

Glassdoor for Employers

MARCH 21, 2016

People are complex, as are the passions, businesses and cultures that formulate around them. Who are we, how are we different than our competitors and what will we offer as an employer that no one can easily replicate?”. You stake out your culture by creating a foundation, and a stable one for that matter.

Culture 60

Culture Construction Education Onboarding 60

Social Talent

JULY 31, 2018

Amazing Employer Branding. Great employer branding starts from within. Current employees make the business what it is and it’s the best place to seek inspiration when crafting a powerful employer brand. This will help you build your employer branding blueprint. Straight Talking Recruiters.

Employer Branding 129

Employer Branding Compensation Candidate Experience Social Media 129

Glassdoor for Employers

DECEMBER 16, 2014

Bad reviews can help improve your culture. In May 2014, after a major strategy rethink, 1-800 decided to actively engage employees by responding to their reviews. The post Don’t Fear the Bad Review appeared first on Glassdoor for Employers. For example, lens provider 1-800 Contacts once defaulted to a “Let Our Light Shine!”

Employer Branding 166

Employer Branding eBook Construction Survey 166

Symphony Talent

DECEMBER 8, 2014

— Scott Maxwell (@scottsnews) December 3, 2014. Employment Branding and Candidate Experience are becoming integral. It’s Why You Must Tout Culture On Your Careers Page by Greg Rokos ( @GregRokos ). Here are the articles that interested us (in no particular order). Want Top Talent? ” on your Career Site.

Recruitment Marketing 94

Recruitment Marketing Smashfly Employer Branding Mobile Recruiting 94

Social Talent

DECEMBER 1, 2014

Visual media has turned out to be one of the most popular ways of doing so, especially when it comes to job advertising and employer branding. As of April 2014, that range is from 1 to 10 seconds, after which they will be hidden from the recipient’s device and deleted from Snapchat’s servers.

Handbook 184

Handbook Social Media Video Media 184

SmartRecruiters

OCTOBER 28, 2014

Great business leaders understand the impact a company’s culture can have on the success or failure of an organization. Few employers truly have the ability to steer the company’s culture in the right direction. Even fewer ask their employees to help shape the culture on their own. Employer Branding Hiring Culture'

ATS 120

ATS Employer Branding Culture Conference 120

Glassdoor for Employers

MARCH 11, 2015

Employers need engaged employees to boost productivity and promote an employer brand. Employers run the risk of missing out on excellent candidates if they ignore their company reviews on Glassdoor and don’t analyze the competition. The time is now to join the conversation and let your employer perspective be heard.

Employer Branding 60

Employer Branding eBook Talent Acquisition Culture 60

Beamery

JUNE 7, 2017

It’s simply an interaction between someone and your employer brand. You need content that highlights your EVP, materials that showcase your culture, you need to give candidates the right tools to educate themselves. In fact, the candidate decision making cycle lengthened by 41% in 2014 and this trend is only increasing.

Employer Branding 65

Employer Branding Course Trends Recruitment Marketing 65

RecruitmentJuice

NOVEMBER 8, 2017

A culture of sharing information also helps in recruiting and retaining new talent. Below, you’ll discover how keeping communication channels open will help you to develop a stronger workforce and culture. Contributes to A Positive Workplace Culture. How to Foster a Culture of Open Communication. Builds Trust.

Culture 115

Culture Construction Survey Policies 115

Social Talent

MARCH 2, 2015

O’Donnell , believes that if companies are to stop their top talent being stolen from them in 2015, they need to start properly investing in employer branding, or as she calls it; “ the single most disruptive recruitment technique we’ve seen in 2 decades ”. But Instagram isn’t just any old employer branding platform.

Handbook 70

Handbook Social Media Employer Branding Media 70

Glassdoor for Employers

AUGUST 21, 2015

Seventy-six percent of job seekers want details on what makes a company an attractive place to work, according to an October 2014 Glassdoor site survey. Additionally, the number one piece of information job seekers want employers to provide as they research where to work is details on what makes an attractive place to work.

Video 60

Video Employer Branding Diversity Groups 60

Glassdoor for Employers

OCTOBER 27, 2015

Meanwhile, your employer brand and reputation are greatly influenced by how employees view your organization and express their opinions on social media. Public disconnects and discrepancies on either your EVP or employer brand can lead to disengagement and dissatisfaction. Cultivate employee brand ambassadors.

Social Media 60

Social Media Employer Branding Job Descriptions SEO 60

Glassdoor for Employers

JUNE 5, 2015

As a recruiter, asking your CEO, CHRO, CFO or COO for additional budget to recruit a critical position at your company or to promote your employer brand to attract and influence potential candidates may feel only slightly less painful than a root canal. Now, put on your marketing hat. Step 3: Make the C-Level pitch.

How To 60

How To Employer Branding Dice Job Boards 60

Ongig

AUGUST 6, 2019

With employer branding and recruitment marketing initiatives taking priority, employers are optimizing ways to attract and engage quality talent. One of the best employer branding videos we’ve seen. Links to employer of choice awards, careers blog, and values. The Hubspot Culture Code Slidedeck.

Employer Branding 45

Employer Branding Social Media Retail Video 45

Spark Hire

OCTOBER 27, 2015

The 2014 Cisco Visual Networking Index predicts that, by 2019, 80 percent of Internet content will be videos, which means recruiting strategies need to start adjusting. Employer brand videos. But my company doesn’t have a brand,” you might say. The best company culture videos showcase what makes the company special.

Video 60

Video Job Descriptions Onboarding Employer Branding 60

Beamery

FEBRUARY 15, 2017

Recruiting on Instagram falls into two main categories: Attracting candidates to your Employer Brand (attraction). Employer Branding is a big deal. ” Employer branding is the most disruptive force in recruiting right now Click To Tweet. Best Employer Branding Examples on Instagram.

Social Media 82

Social Media Employer Branding Twitter Media 82

Glassdoor for Employers

MARCH 23, 2015

There was plenty of information online about what jobs were available, but there was almost nothing about the culture of a company, or how much they paid, or how their interview process worked. We believe this synergy of user-generated content and employer-generated content really can help people find the jobs and companies they love.

Hotels 60

Hotels Employer Branding Guidelines Construction 60

Hundred5

JANUARY 30, 2019

If you’ve read some of our previous articles on employer branding , you’re probably well aware of how great of a tool it is to attract high-quality employees and retain your existing ones. As we’ve mentioned, building an employer brand is not exactly something that can be done overnight, and there’s no one-size-fits-all solution.

Employer Branding 75

Employer Branding Examples Social Media Video 75

Social Talent

JUNE 22, 2016

Lack of satisfaction with applications is seeing a rise in gamification — recent research suggests that by the end of 2014 more than 70% of the world’s largest companies will have at least one gamified applications. When you’ve established this, you should consider the idea of “hiring for cultural fit”.

Advertising 125

Advertising CRM Social Media Enterprise 125

Social Talent

JANUARY 11, 2016

You need to prove to candidates that your company is THE company to work for and that your employer brand, your benefits and your growth opportunities are better than those of your competitors. In 2014, mobile app usage grew by 76%, and in 2013, it grew by 103%. It’s not enough to offer good jobs anymore. Conclusion.

Recruitment Marketing 98

Recruitment Marketing Smashfly How To Mobile 98

Glassdoor for Employers

AUGUST 18, 2015

If your organization has open positions, your job descriptions (and job titles) need to be on point, easy to digest and sell not only your open positions but your organization and employer brand, too. Company Culture and Values. Describe how the role ties into your company mission and culture. What job seekers consider.

Job Descriptions 60

Job Descriptions B2B Compensation Mobile 60

Glassdoor for Employers

MARCH 17, 2015

One camp is behind responsibility and accountability culture , and another believes in the continuous feedback and constant goal-tracking style. Well a pretty large-scale, brand new Leadership IQ study might just help with that age-old question. Employer Branding Boss Facilitator Leader Leadership Micromanager'

Study 60

Study Employer Branding Survey Conference 60

Glassdoor for Employers

SEPTEMBER 30, 2015

As you might guess, a weak, out-of-control employer brand and reputation is a serious turn-off for job candidates researching your organization. It can also spur current employees into taking their employment and careers elsewhere. Turn your employees into brand ambassadors. Your employees are your brand.

Social Media 60

Social Media Media Employer Branding Onboarding 60

Jobvite

MARCH 31, 2016

Headquartered in the UK, with 350+ employees located around the world, Brandwatch has been a Jobvite customer since 2014 and currently uses the Jobvite Hire, Refer, and Engage solutions. Talend Achieves Employment Brand Celebrity Status. A Jobvite customer since 2014, Talend uses both Jobvite Hire and Engage.

JobVite 40

JobVite Employer Branding Sports Reference 40

Jobvite

MARCH 31, 2016

Headquartered in the UK, with 350+ employees located around the world, Brandwatch has been a Jobvite customer since 2014 and currently uses the Jobvite Hire, Refer, and Engage solutions. Talend Achieves Employment Brand Celebrity Status. A Jobvite customer since 2014, Talend uses both Jobvite Hire and Engage.

JobVite 40

JobVite Employer Branding Sports Reference 40

Glassdoor for Employers

SEPTEMBER 4, 2015

Fostering a culture of gender diversity isn’t just good for women, though–it’s good for men, and it’s good for business. Workplace culture. These commercials, however, were inconsistent with GoDaddy’s corporate culture. So in 2013, the company revamped its brand. Remember what GoDaddy’s commercials used to be like?

Policies 60

Policies Social Media Diversity Compensation 60