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Companies, now more than ever, need to focus on building a strong workplace culture, which is increasingly more important for job seekers as they weigh their numerous options. In this post, I’ll unpack what company culture means today and how it can help build a strong employerbrand. Why is Culture Important Today?
Because of this, it’s so important to infuse your candidate experience with your employerbrand. The candidate experience should validate the tone set by all your other employerbranding work and materials. Remember, your employerbrand is the value proposition that you offer employees and candidates.
Recently I was a guest on The EmployerBrand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next. When I got into the field of Recruitment Marketing in 2014, the field was really only just starting out. Recruitment Marketing was long overdue! .
A little context first on how we arrived at our 2014 recruiting budget. Challenge #2: 2014 was a building year for Glassdoor’s Recruiting team. But given the constant hiring volume expected for 2014, we concluded that the best thing to do was bring on full-time recruiters for key job categories like Engineering, Sales, and G&A.
Yes, finding the best candidate for the job in 2014, is no easy task. When those stories focus on things potential candidates desire in an employer, it becomes EmploymentBranding. Not once is Deloitte’s branding or cultural message shoved down your throat or forced upon you.
TE nurtures a workforce that combines a wealth of diverse perspectives and backgrounds, and we foster a culture where everyone can bring their whole selves into the workplace. This has helped us build brand awareness and support our ongoing recruitment goals. Make employees the heroes of your brand!
Lately we’ve been hearing a lot about what makes up a company’s employerbrand. You can’t measure employerbrand on traffic to job listings or even to your company profile. Employerbrand management needs to be thoughtful and authentic. What makes an EmployerBrand?
More and more organizations are hiring Recruitment Marketing professionals and launching employerbrand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.
Such is the power of social sourcing in 2014. EmployerBranding 3.0 We’re all about openness and engagement with your existing employees here at Social Talent (our recent blog post on the EmployerBranding 3.0 And that can only be a good thing in our book. Tell us your thoughts in the comments below.
In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employerbrand. In fact, it’s hard to find any literature that simplifies EmployerBranding. So this is where the idea was born for EmployerBranding For Dummies®.
Just like in consumer marketing, employmentbranding (a crucial part of the recruitment process) is built on many moving parts that make up the overall image. And just like in consumer branding, employers need to constantly identify the parts in motion, including the ones that aren’t fully in the marketing team’s control.
Bad reviews can help improve your culture. In May 2014, after a major strategy rethink, 1-800 decided to actively engage employees by responding to their reviews. The post Don’t Fear the Bad Review appeared first on Glassdoor for Employers. For example, lens provider 1-800 Contacts once defaulted to a “Let Our Light Shine!”
Visual media has turned out to be one of the most popular ways of doing so, especially when it comes to job advertising and employerbranding. As of April 2014, that range is from 1 to 10 seconds, after which they will be hidden from the recipient’s device and deleted from Snapchat’s servers.
We may have waved goodbye to the year that was 2014, but that doesn’t mean we can just stride boldly into 2015 without acknowledging the fact that it existed and without applying what we’ve learned from it, to our new thinking going forward. In 2014, mobile was no longer just an up and coming technology to be thought about in future terms.
As such it is now the perfect medium on which to promote your employerbrand and have it seen by thousands of people. Yes, Aer Lingus (the budget airline) is (in my opinion) one of the best companies for showcasing the people behind their brand on Snapchat. Aer Lingus (@AerLingus) July 9, 2014.
As a Social Media Specialist working with a number of employerbrands and talent acquisition teams, I was most interested to hear from Yumi Wilson ( @Yumiwilson ), Director of Communication for LinkedIn. In 2014, an organization with any hope of success must have a website. The same can be said about LinkedIn Company Pages.
Great business leaders understand the impact a company’s culture can have on the success or failure of an organization. Few employers truly have the ability to steer the company’s culture in the right direction. Even fewer ask their employees to help shape the culture on their own. EmployerBranding Hiring Culture'
Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity. PBR was pushed aside by big brands with big budgets. Employerbrand takeaways Lesson #3 : Avoid trying to cater to everyone.
Amazing EmployerBranding. Great employerbranding starts from within. Current employees make the business what it is and it’s the best place to seek inspiration when crafting a powerful employerbrand. This will help you build your employerbranding blueprint. Straight Talking Recruiters.
We may have waved goodbye to the year that was 2014, but that doesn’t mean we can just stride boldly into 2015 without acknowledging the fact that it existed and without applying what we’ve learned from it, to our new thinking going forward. In 2014, mobile was no longer just an up and coming technology to be thought about in future terms.
Is investing in your company culture worth it? Employee engagement programs can be tough to measure, but, ultimately, investments in your company culture and employerbrand lead to recruiting cost and time savings, higher candidate quality, upped productivity levels and increased retention rates. Culture case studies.
— Scott Maxwell (@scottsnews) December 3, 2014. EmploymentBranding and Candidate Experience are becoming integral. It’s Why You Must Tout Culture On Your Careers Page by Greg Rokos ( @GregRokos ). Here are the articles that interested us (in no particular order). Want Top Talent? ” on your Career Site.
A culture of sharing information also helps in recruiting and retaining new talent. Below, you’ll discover how keeping communication channels open will help you to develop a stronger workforce and culture. Contributes to A Positive Workplace Culture. How to Foster a Culture of Open Communication. Builds Trust.
I’m leading with these figures because it helps explain the rest of the statistics you’ll read in our newly released 2014 Job Seeker Nation Survey. Messages about job openings, employers, job cultures, employmentbrands, employee feedback and referrals— they’re really reaching people. What stands out to you?
People are complex, as are the passions, businesses and cultures that formulate around them. Who are we, how are we different than our competitors and what will we offer as an employer that no one can easily replicate?”. You stake out your culture by creating a foundation, and a stable one for that matter.
Lack of satisfaction with applications is seeing a rise in gamification — recent research suggests that by the end of 2014 more than 70% of the world’s largest companies will have at least one gamified applications. When you’ve established this, you should consider the idea of “hiring for cultural fit”.
Employers need engaged employees to boost productivity and promote an employerbrand. Employers run the risk of missing out on excellent candidates if they ignore their company reviews on Glassdoor and don’t analyze the competition. The time is now to join the conversation and let your employer perspective be heard.
O’Donnell , believes that if companies are to stop their top talent being stolen from them in 2015, they need to start properly investing in employerbranding, or as she calls it; “ the single most disruptive recruitment technique we’ve seen in 2 decades ”. But Instagram isn’t just any old employerbranding platform.
It’s simply an interaction between someone and your employerbrand. You need content that highlights your EVP, materials that showcase your culture, you need to give candidates the right tools to educate themselves. In fact, the candidate decision making cycle lengthened by 41% in 2014 and this trend is only increasing.
Recruiting on Instagram falls into two main categories: Attracting candidates to your EmployerBrand (attraction). EmployerBranding is a big deal. ” Employerbranding is the most disruptive force in recruiting right now Click To Tweet. Best EmployerBranding Examples on Instagram.
Seventy-six percent of job seekers want details on what makes a company an attractive place to work, according to an October 2014 Glassdoor site survey. Additionally, the number one piece of information job seekers want employers to provide as they research where to work is details on what makes an attractive place to work.
Meanwhile, your employerbrand and reputation are greatly influenced by how employees view your organization and express their opinions on social media. Public disconnects and discrepancies on either your EVP or employerbrand can lead to disengagement and dissatisfaction. Cultivate employee brand ambassadors.
As a recruiter, asking your CEO, CHRO, CFO or COO for additional budget to recruit a critical position at your company or to promote your employerbrand to attract and influence potential candidates may feel only slightly less painful than a root canal. Now, put on your marketing hat. Step 3: Make the C-Level pitch.
There was plenty of information online about what jobs were available, but there was almost nothing about the culture of a company, or how much they paid, or how their interview process worked. We believe this synergy of user-generated content and employer-generated content really can help people find the jobs and companies they love.
The 2014 Cisco Visual Networking Index predicts that, by 2019, 80 percent of Internet content will be videos, which means recruiting strategies need to start adjusting. Employerbrand videos. But my company doesn’t have a brand,” you might say. The best company culture videos showcase what makes the company special.
One camp is behind responsibility and accountability culture , and another believes in the continuous feedback and constant goal-tracking style. Well a pretty large-scale, brand new Leadership IQ study might just help with that age-old question. EmployerBranding Boss Facilitator Leader Leadership Micromanager'
If your organization has open positions, your job descriptions (and job titles) need to be on point, easy to digest and sell not only your open positions but your organization and employerbrand, too. Company Culture and Values. Describe how the role ties into your company mission and culture. What job seekers consider.
As you might guess, a weak, out-of-control employerbrand and reputation is a serious turn-off for job candidates researching your organization. It can also spur current employees into taking their employment and careers elsewhere. Turn your employees into brand ambassadors. Your employees are your brand.
Fostering a culture of gender diversity isn’t just good for women, though–it’s good for men, and it’s good for business. Workplace culture. These commercials, however, were inconsistent with GoDaddy’s corporate culture. So in 2013, the company revamped its brand. Remember what GoDaddy’s commercials used to be like?
Visual media has turned out to be one of the most popular ways of doing so, especially when it comes to job advertising and employerbranding. As of April 2014, that range is from 1 to 10 seconds, after which they will be hidden from the recipient’s device and deleted from Snapchat’s servers.
You need to prove to candidates that your company is THE company to work for and that your employerbrand, your benefits and your growth opportunities are better than those of your competitors. In 2014, mobile app usage grew by 76%, and in 2013, it grew by 103%. It’s not enough to offer good jobs anymore. Conclusion.
In 2014, Gap Inc. In 2014, we had our methodology and results of gender pay equality externally validated by Exponential Talent , a firm specializing in diversity and inclusion efforts. A culture of equality. Yet the good news is there are companies like Gap Inc. where pay equality already exists today. Pay equality at Gap Inc.
Additionally, it kills your employerbrand, so you make it harder for you (and everyone else within your company) to recruit in the future. Treating rejected candidates poorly kills your employerbrand and can even hurt your sales. Greed: You fiercely negotiate starting salaries. AKA – The worst sin of them all!
With employerbranding and recruitment marketing initiatives taking priority, employers are optimizing ways to attract and engage quality talent. One of the best employerbranding videos we’ve seen. Links to employer of choice awards, careers blog, and values. The Hubspot Culture Code Slidedeck.
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