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The 2014 HR Technology conference is a wrap and if we had to sum up the experience with a prediction for next year, we’d say: 2015 will be all about how your employerbrand fits into the best recruiting strategies. How Does Your Brand Help You Hire? How Do The Best EmployerBrands Do It?
Companies, now more than ever, need to focus on building a strong workplace culture, which is increasingly more important for job seekers as they weigh their numerous options. In this post, I’ll unpack what company culture means today and how it can help build a strong employerbrand. Why is Culture Important Today?
Because of this, it’s so important to infuse your candidate experience with your employerbrand. The candidate experience should validate the tone set by all your other employerbranding work and materials. Remember, your employerbrand is the value proposition that you offer employees and candidates.
Recently I was a guest on The EmployerBrand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next. When I got into the field of Recruitment Marketing in 2014, the field was really only just starting out. Recruitment Marketing was long overdue! .
A little context first on how we arrived at our 2014 recruiting budget. Challenge #2: 2014 was a building year for Glassdoor’s Recruiting team. But given the constant hiring volume expected for 2014, we concluded that the best thing to do was bring on full-time recruiters for key job categories like Engineering, Sales, and G&A.
Yes, finding the best candidate for the job in 2014, is no easy task. When those stories focus on things potential candidates desire in an employer, it becomes EmploymentBranding. Not once is Deloitte’s branding or cultural message shoved down your throat or forced upon you.
TE nurtures a workforce that combines a wealth of diverse perspectives and backgrounds, and we foster a culture where everyone can bring their whole selves into the workplace. This has helped us build brand awareness and support our ongoing recruitment goals. Make employees the heroes of your brand!
Lately we’ve been hearing a lot about what makes up a company’s employerbrand. You can’t measure employerbrand on traffic to job listings or even to your company profile. Employerbrand management needs to be thoughtful and authentic. What makes an EmployerBrand?
” I hear you ask, well, simply put, Facebook knows more about us (and your potential candidates) than Google does and can make more informed decisions about when to serve us ads – especially those intended more for brand-building than commerce (employerbranding aficionados take note). sourcingsurvey.
More and more organizations are hiring Recruitment Marketing professionals and launching employerbrand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.
Such is the power of social sourcing in 2014. EmployerBranding 3.0 We’re all about openness and engagement with your existing employees here at Social Talent (our recent blog post on the EmployerBranding 3.0 And that can only be a good thing in our book. Tell us your thoughts in the comments below.
In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employerbrand. In fact, it’s hard to find any literature that simplifies EmployerBranding. So this is where the idea was born for EmployerBranding For Dummies®.
Investing in employmentbranding 3.0 O’Donnell , employmentbranding is “ the single most disruptive recruitment technique we’ve seen in 2 decades ”. Will they fit in with the company’s culture? This infographic has all the stats relating to the LinkedIn section of the 2014 Global Sourcing Survey.
Just like in consumer marketing, employmentbranding (a crucial part of the recruitment process) is built on many moving parts that make up the overall image. And just like in consumer branding, employers need to constantly identify the parts in motion, including the ones that aren’t fully in the marketing team’s control.
Bad reviews can help improve your culture. In May 2014, after a major strategy rethink, 1-800 decided to actively engage employees by responding to their reviews. The post Don’t Fear the Bad Review appeared first on Glassdoor for Employers. For example, lens provider 1-800 Contacts once defaulted to a “Let Our Light Shine!”
Sessions and conversations at HR Tech 2014 ran the gamut from the latest trends in big data and analytics, to SaaS and the cloud, to social and mobile. Employmentbranding took center stage. I attended a great panel discussion on how to prioritize and emphasize corporate culture. ” one of the speakers reiterated.
If you’ve read some of our previous articles on employerbranding , you’re probably well aware of how great of a tool it is to attract high-quality employees and retain your existing ones. As we’ve mentioned, building an employerbrand is not exactly something that can be done overnight, and there’s no one-size-fits-all solution.
Before we jump into our predictions for recruiting and employerbranding, we'll take a look back at the last five years to remind our readers of the evolution of our industry. Q: What are your 2018 predictions for employerbranding? We'll get a true look at the culture inside a company. Live video will be king.
Visual media has turned out to be one of the most popular ways of doing so, especially when it comes to job advertising and employerbranding. As of April 2014, that range is from 1 to 10 seconds, after which they will be hidden from the recipient’s device and deleted from Snapchat’s servers.
2014 was a big year. We shared our recruiting budget , hosted our first-ever Glassdoor Summit , went on tour with the Glassdoor Talent Warriors Roadshow and published our Best Places to Work in 2015 list and Top Companies for Culture & Values. Our 2014 recruiting budget template has the details! What did we learn from 2014?
2014 was a big year. We shared our recruiting budget , hosted our first-ever Glassdoor Summit , went on tour with the Glassdoor Talent Warriors Roadshow and published our Best Places to Work in 2015 list and Top Companies for Culture & Values. Our 2014 recruiting budget template has the details! What did we learn from 2014?
We may have waved goodbye to the year that was 2014, but that doesn’t mean we can just stride boldly into 2015 without acknowledging the fact that it existed and without applying what we’ve learned from it, to our new thinking going forward. In 2014, mobile was no longer just an up and coming technology to be thought about in future terms.
This article on using the employee onboarding experience to create a resilient workforce was originally published in December 2014. Recently, organizations have realized the importance of a positive onboarding experience to foster an engaged workforce and a strong employerbrand. A Well-Onboarded Team Is A Resilient Team.
As such it is now the perfect medium on which to promote your employerbrand and have it seen by thousands of people. Yes, Aer Lingus (the budget airline) is (in my opinion) one of the best companies for showcasing the people behind their brand on Snapchat. Aer Lingus (@AerLingus) July 9, 2014.
As a Social Media Specialist working with a number of employerbrands and talent acquisition teams, I was most interested to hear from Yumi Wilson ( @Yumiwilson ), Director of Communication for LinkedIn. In 2014, an organization with any hope of success must have a website. The same can be said about LinkedIn Company Pages.
But investing in your EmployerBrand makes it so much easier. Identifying and engaging individuals with the skills and competencies to be successful and who fit in with the company culture should be easy enough. That’s why no company who wants to hire quality talent can go without a strong EmployerBrand.
Great business leaders understand the impact a company’s culture can have on the success or failure of an organization. Few employers truly have the ability to steer the company’s culture in the right direction. Even fewer ask their employees to help shape the culture on their own. EmployerBranding Hiring Culture'
Both of the brands we will be discussing in this blog post understand the importance of remaining true to their identity, having a strong connection to their roots, and relying on authenticity. PBR was pushed aside by big brands with big budgets. Employerbrand takeaways Lesson #3 : Avoid trying to cater to everyone.
We may have waved goodbye to the year that was 2014, but that doesn’t mean we can just stride boldly into 2015 without acknowledging the fact that it existed and without applying what we’ve learned from it, to our new thinking going forward. In 2014, mobile was no longer just an up and coming technology to be thought about in future terms.
Amazing EmployerBranding. Great employerbranding starts from within. Current employees make the business what it is and it’s the best place to seek inspiration when crafting a powerful employerbrand. This will help you build your employerbranding blueprint. Straight Talking Recruiters.
Is investing in your company culture worth it? Employee engagement programs can be tough to measure, but, ultimately, investments in your company culture and employerbrand lead to recruiting cost and time savings, higher candidate quality, upped productivity levels and increased retention rates. Culture case studies.
— Scott Maxwell (@scottsnews) December 3, 2014. EmploymentBranding and Candidate Experience are becoming integral. It’s Why You Must Tout Culture On Your Careers Page by Greg Rokos ( @GregRokos ). Here are the articles that interested us (in no particular order). Want Top Talent? ” on your Career Site.
But investing in your EmployerBrand makes it so much easier. Identifying and engaging individuals with the skills and competencies to be successful and who fit in with the company culture should be easy enough. That’s why no company who wants to hire quality talent can go without a strong EmployerBrand.
7 2% of candidates state advancement opportunities are the top reason why they would change a job , with better compensation packages (57%) and better company culture coming second and third respectively. 60% of recruiters believe culture fit is of highest importance when making a decision whether to hire or not. from 2014 to 2024.
LinkedIn recently released “Why and How People Change Jobs” , a report detailing the company’s discoveries after analyzing the behavior of 7 million LinkedIn users and 10,000 other people who changed jobs in 2014. LinkedIn revealed that referrals were the number one way that 2014 job-changers found their new job.
The world of Human Resources (HR), talent acquisition and management spent an awful lot of time in 2013 discussing the topic of employerbranding; conversations that will only intensify in the years ahead, especially as the competition for talent intensifies. Still not convinced? Do you host themed parties?
With almost 200 episodes, Alder has been supplying recruiters with powerful industry content since 2014. His critically-acclaimed show features everyone from neurologists, psychologists to industry experts to provoke ideas and present the latest research around company culture, workplace happiness and engagement.
Social recruiting has become an invaluable way to engage individuals who are a good fit with your company culture and core values. According to its’ 2014 Social Recruiting Survey , recruiting software platform specialist Jobvite found that 93% of recruiters use or plan to use social media to support their recruiting efforts.
A culture of sharing information also helps in recruiting and retaining new talent. Below, you’ll discover how keeping communication channels open will help you to develop a stronger workforce and culture. Contributes to A Positive Workplace Culture. How to Foster a Culture of Open Communication. Builds Trust.
5) Your EmployerBrand Matters. Every employer has a different perceptible brand, but awareness of it starts well before the hiring process. 6) Brand R eally Matters. There’s employerbrand, and company brand.
I’m leading with these figures because it helps explain the rest of the statistics you’ll read in our newly released 2014 Job Seeker Nation Survey. Messages about job openings, employers, job cultures, employmentbrands, employee feedback and referrals— they’re really reaching people. What stands out to you?
Employerbranding. Here’s a basic description pulled from the web: An employerbrand is the term commonly used to describe an organization’s reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers.
People are complex, as are the passions, businesses and cultures that formulate around them. Who are we, how are we different than our competitors and what will we offer as an employer that no one can easily replicate?”. You stake out your culture by creating a foundation, and a stable one for that matter.
According to Project:Time Off, that number had dropped to 16 days by 2014. Is the American work ethic to blame for such discrepancy, or is it our self-inflicted culture of overwork, and making ourselves constantly available for work? As far back as 1983, Americans averaged 20 days off a year.
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