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Each year, to round out the annual Rally Awards competition, one person is named RecruitmentMarketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global EmployerBrand & Marketing at ADP. Now, let’s meet Liz!
With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitmentmarketing machine. So where do you start with your employerbrand on LinkedIn?
If you’ve ever created RecruitmentMarketing content, you’ve likely run into the dreaded writer’s block. Repurposing your content assets into new formats and storylines helps you breathe new life into topics you’ve previously covered and can help shine a different light on what your company offers as an employer.
The answer to this simple question can make or break a candidate’s decision to work at your company, as 82% of candidates now consider employerbrand and reputation before applying to a job — a 7% increase in the past five years. Employers can sponsor discussion topics and purchase a branded profile.
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitmentmarketing and other recruitment trends. This week we’ll be covering recruitment trends for 2015, mobile recruiting, and recruitmentmarketing . Tweet(s) of the Week (NEW!):
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitmentmarketing and other recruitment trends. This week we’ll be covering LinkedIn, recruitment challenges, performance curves, recruitment trends and Career Site. Tweet(s) of the Week (NEW!):
It should be a tremendous discussion on the key trends affecting the candidate experience and talent acquisition as a whole in 2015 and beyond. Below is the full description of the webinar (you can register below): The Modern Talent Acquisition Trilogy: EmployerBranding, RecruitmentMarketing and Unified Analytics.
We think this partnership makes a great equation for building a modern recruitmentmarketing machine. Even better, I get to help SmashFly partner with these super smart companies and people ― from other technology vendors like HireVue to candidate-facing brands like Glassdoor and The Muse.
You are going to be hearing a lot about recruitmentmarketing in 2016. In fact, they are technically a recruiter’s consumers. You need to prove to candidates that your company is THE company to work for and that your employerbrand, your benefits and your growth opportunities are better than those of your competitors.
You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to social recruiting? Those personal connections matter! Learn more here.
As a recruiter, you need to put on a marketing hat. I know you’ve heard that before; after all, “recruitmentmarketing” is all the rage. Take it from a content marketer working in the trenches… here are five hard-learned rules to up your recruitmentmarketing game in 2015.
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitmentmarketing and other recruitment trends. This week we’ll be covering employerbranding, LinkedIn, systems integration, Talent Analytics and loyal employees. Hope you enjoy the articles!
The Next Chapter is Total RecruitmentMarketing by Scott Fowle. Our Sales Leader Scott Fowle wrote this post on the investment, what that means for the “recruitmentmarketing” category and the trends that we see impacting and transforming talent acquisition organizations. Happy New Years!
[View the story “The Social Chatter of TalentNet Interactive 2015″ on Storify]. The post Takeaways from #TalentNet on Data, Employee Experience & RecruitmentMarketing appeared first on SmashFly Blog.
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitmentmarketing and other recruitment trends. This week we’ll be covering the candidate experience, what it means to be a recruiter, social sourcing and the future of the global workforce. Hope you enjoy the articles!
Focus on RecruitmentMarketing that Truly Resonates. At the time, the call to serve one’s country in times of war were enough to drive new enlistment, but that strategy doesn’t work with today’s recruits. In 2015, the Army Marketing and Research Group partnered with McCann Worldgroup to roll out “the Army team” campaign.
The RecruitmentMarketing Best Practice Series highlights tips and real-world examples from the 13 practices researched in the SmashFly 2015 Fortune 500 RecruitmentMarketing Report Card. Why is it a best practice? Your employees were candidates. Your employees are who your candidates are going to work with.
million Americans on Facebook, 66 million on Twitter, and 122 million on LinkedIn, social media is no longer an area that recruiters can afford to ignore. In fact, LinkedIn’s 2015 U.S. As of November 2015 , there were 3.8 You’ll need to put your marketing hat on. Construct your employerbrand.
From the hiring of staff, creating uniforms and even down to the menu design – this is their brand, their name and their experience on the line. The First Course: Recruiting Meets Marketing. In employerbranding, it’s common to be considered an appetizer to marketing rather than actual recruiting.
You may think I would be content to “keep up the good work” in 2015 … but since I’ve been such a good boy this year, there are a few things on my wish list that are as ambitious as you can get as an industry analyst. This year, I built a model for measuring the impact of employerbrand.
Rather than send out a collection of generic links that would add no value to you, I’ve decided to write a post summarising the changes that our industry has seen this year alongside some of my predictions for 2015. Whether Facebook is going to become a recruiting superpower remains to be seen. Goliath vs Goliath. Differentiation.
Who owns RecruitmentMarketing? Where should it sit within your organization to be most effective: under Marketing or under Talent Acquisition? I’ve personally had the unique opportunity of working in a RecruitmentMarketing position that rolled up to TA initially, but that now rolls up to Marketing.
So we decided to break down the 5 key recruitment trends happening in India right now and some key actions Indian recruiters can take in this new landscape. After a positive year with the gap between hiring volume and recruitment budget getting narrower, 2015 saw this gap get significantly wider. EmployerBranding.
This series is a partnership with SmashFly covering the key elements and examples of nurture in a recruitmentmarketing strategy. This is why it is so important to attract quality passive talent who is are aware of your organization and employerbrand when they are ready to make a career change.
These companies are implementing programs and technology solutions that will connect the dots between employerbranding, sourcing, screening, assessments, hiring and onboarding. Recruitmentmarketing is a key priority for companies looking to identify and attract top talent. Predictions for 2015.
Employerbranding, the concept of how people perceive a company as a place to work, plays an important role in this research process. You can read lots of blogs or publications today and learn about employerbranding strategies , but there’s one aspect many are overlooking. The Specialization of EmployerBranding.
More specifically, WilsonHCG has a brand ambassador team with an ambassador dedicated to researching alternative and niche sourcing techniques. In 2015, I’ll invest more efforts in: Building out my internal recruitmentmarketing strategy. They share best practices with our team, which helps me put them in motion.
Glassdoor is proud to have been awarded “Best RecruitmentMarketing and EmployerBranding Program” in the recent Brandon Hall Group Excellence Awards Program. Aegis Living is awesome at recruitmentmarketing. First, the company is able to share its employer voice and explain what makes it unique.
Talent acquisition is now coordinating employee-written testimonials, posting updates on social media, and even hiring writers, designers and videographers to produce stories about their employerbrand. Recruiters focusing on content want to make sure the materials they produce have an impact. Employee/Recruiter Blogs (15.5%).
Given that video is going to dominate internet traffic in the coming years, you really should be considering using this as a core tactic in your recruitment strategy. It’s a more powerful way to promote employmentbrands and a more efficient way to attract better candidates and ultimately, fill jobs faster.
We believe that a diverse workforce is imperative to building a strong employerbrand and attracting the best employees. In 2015, Salesforce made a commitment to equal pay for equal work. Diversity and inclusion are important values to Jobvite — that’s nothing new.
We recently published a blog post on how important it is for today’s recruiters to become more adept on mobile in order to source, contact and hire the right candidates. Smartphone usage increased by 78% from 2013-2015 and this has been primarily driven by millennials who we already know are very tech-savvy.
I’m constantly viewing our competitors’ websites, analyzing companies similar to our size known for their outstanding culture (I use Glassdoor’s Best Place to Work winners for a good company list), looking into upcoming recruiting trends, and speaking with new recruiting and branding companies about their products/services.
Marketing roles have become increasingly analytical and strategic as companies harness the myriad digital marketing techniques and tools to expand brand awareness. Our new eBook, The Resourceful Recruiter’s Guide to RecruitingMarketers , looks at how marketers are different and gives you suggestions on how to attract them.
HCI 2015 was a blast. Education, entertainment, insights and fun all in one. Check out the highlights in this Storify. View the story “Stellar Sessions, Selfies & Social at #HCIEvents” on Storify]. The post Stellar Sessions, Selfies & Social at #HCIEvents appeared first on SmashFly Blog.
With employerbranding and recruitmentmarketing initiatives taking priority, employers are optimizing ways to attract and engage quality talent. One of the best employerbranding videos we’ve seen. Links to employer of choice awards, careers blog, and values. Why I wrote this?
At SmashFly, we help organizations market their employerbrands to attract more qualified candidates. I know how important it is to their recruiting strategy when they are recognized for creating a great candidate experience or being a best place to work.
A recent report from The Institute for College Access & Success found 68% of 2015 graduating seniors have student loan debt. Employers can provide programs to help recent grads establish money management skills and achieve financial health. Offer financial wellness programs. Demonstrate a commitment to sustainability.
Although sites like Twitter and LinkedIn may be far down on the top source of hire list in 2015, companies seem to be more interested in experimenting with social recruiting than ever before. Recruiters need to think outside the box, beyond just setting up an automated job requisition Twitter feed that no one follows or engages with.
As one of the premier job posting sites for black and minority candidates, Diversity.com knows what a strong employerbrand looks like?—?and Cost: A 30-day standard package is $220 Top Feature: Get an exclusive employerbrand profile custom-built by Diversity.com’s expert staff. and they can even help you build your own.
It proved true for us at SmashFly recently: We launched a new version of our Total RecruitmentMarketing Platform, more than a year in the making. You know how they say things happen in 3s? We released the results of our first survey, “Beyond Employees: Employee Referral Programs Redefined.” We were named by Boston Business.
When someone organically comes to your site, they are showing intention to do something— learn about your employerbrand or apply. So we took a sample of 40 million career site visits from a variety of our clients—some of the world’s biggest employerbrands—to see which channels convert at a higher rate.
A 2015 Nielsen study showed that diverse teams of people from different departments create products that resonate more with customers, but most companies struggle to create teams of more than two people. Create a collaborative brand. Establishing collaboration in practice.
According to 2015 Healthcare Recruiting Trends Survey , by 2020 U.S. Cure – Attract more candidates so that you will have a strong talent pipeline, establish employerbrand, advertise more about your company, rather than your available job position.
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