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What Does an Award-Winning Careers Social Media Presence Look Like?

Rally Recruitment Marketing

One company that’s doing an exceptional job at this is ADP , the winner of the Best Social Careers Channel in the 2021 Rally Awards ! ADP spent the past year thoughtfully crafting their @ADPCareers presence on social media to earn them a whopping 12% increase in click applies from organic social posts alone! Now, on to the details!

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Best Practice Examples of Employee Stories, from Rally Award Winners

Rally Recruitment Marketing

ADP , winner of the Best Social Careers Channel in the 2021 Rally Awards , is a great example of how to level up your social media through employee stories. When you scroll through the ADP Careers Instagram page , you’ll see very few photos of people on laptops at their desks, even if that’s what employees’ work looks like most days.

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5 Creative Instagram Careers Accounts to Check Out

Rally Recruitment Marketing

1 ) ADP – @adpcareers. What they’re doing well: The ADP team has made great use of the popular Instagram stories feature! Prospective candidates can quickly find a topic of interest – like CSR or Diversity & Inclusion – and watch all of the stories that ADP has published on the topic in one go.

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6 Takeaways From RallyFwd to Evolve Your Recruiting and Recruiting Marketing Strategy

Rally Recruitment Marketing

Speaker: Liz Gelb-O’Connor, Vice President, Global Head of Employer Brand and Marketing, ADP. Liz Gelb-O’Connor, Vice President, Global Head of Employer Brand and Marketing, ADP. Liz turned to existing ADP technologists across all the subcategories she was looking to hire for. Session: A 3-Pronged Approach to DEI.

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8 Opportunities to Promote Employer Awards That You’ve Won

Rally Recruitment Marketing

For example, if you won an award for being a best workplace for diversity, you may want to share your award alongside an employee sharing a story about how one of your company’s employee resource groups supported them. . You can take this to the next level by sharing employee testimonials and stories that act as proof points.

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How to Create a Startup Company Culture That Values Diversity and Inclusion

Viaduct

A growing body of research shows that diversity and inclusion can bolster a company’s bottom line through increased productivity, innovation, and the ability to attract higher performing candidates. For startups and emerging companies looking to scale quickly, a diverse, inclusive workplace can help take your business to the next level.

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Congratulations to the 2022 Rally® Award Winners

Rally Recruitment Marketing

2nd place winner: Capital One — “Life at Capital One: A Careers Blog of Diverse Perspectives” . 3rd place winner (tie): ADP — Liz Gelb-O’Connor, Amy Sharry, Liz Kempinski, Megan Nichols, Emma Brem and Ingrid Bayter — “Sales Acceleration 2021”. 1st place winner: UPMC — “Be You, Be UPMC: The Stories of our People”.