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What Does an Award-Winning Careers Social Media Presence Look Like?

Rally Recruitment Marketing

One company that’s doing an exceptional job at this is ADP , the winner of the Best Social Careers Channel in the 2021 Rally Awards ! ADP spent the past year thoughtfully crafting their @ADPCareers presence on social media to earn them a whopping 12% increase in click applies from organic social posts alone! Now, on to the details!

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Best Practice Examples of Employee Stories, from Rally Award Winners

Rally Recruitment Marketing

ADP , winner of the Best Social Careers Channel in the 2021 Rally Awards , is a great example of how to level up your social media through employee stories. When you scroll through the ADP Careers Instagram page , you’ll see very few photos of people on laptops at their desks, even if that’s what employees’ work looks like most days.

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5 Creative Instagram Careers Accounts to Check Out

Rally Recruitment Marketing

Source: Hootsuite ). 1 ) ADP – @adpcareers. What they’re doing well: The ADP team has made great use of the popular Instagram stories feature! Prospective candidates can quickly find a topic of interest – like CSR or Diversity & Inclusion – and watch all of the stories that ADP has published on the topic in one go.

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6 Takeaways From RallyFwd to Evolve Your Recruiting and Recruiting Marketing Strategy

Rally Recruitment Marketing

Speaker: Liz Gelb-O’Connor, Vice President, Global Head of Employer Brand and Marketing, ADP. Liz Gelb-O’Connor, Vice President, Global Head of Employer Brand and Marketing, ADP. Liz turned to existing ADP technologists across all the subcategories she was looking to hire for. Session: A 3-Pronged Approach to DEI.

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8 Opportunities to Promote Employer Awards That You’ve Won

Rally Recruitment Marketing

For example, if you won an award for being a best workplace for diversity, you may want to share your award alongside an employee sharing a story about how one of your company’s employee resource groups supported them. . Distribute it to an industry press list to get picked up by other blogs and news sources.

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How to Create a Startup Company Culture That Values Diversity and Inclusion

Viaduct

A growing body of research shows that diversity and inclusion can bolster a company’s bottom line through increased productivity, innovation, and the ability to attract higher performing candidates. For startups and emerging companies looking to scale quickly, a diverse, inclusive workplace can help take your business to the next level.

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Congratulations to the 2022 Rally® Award Winners

Rally Recruitment Marketing

2nd place winner: Capital One — “Life at Capital One: A Careers Blog of Diverse Perspectives” . The Best Careers Social Media award recognizes practitioners for creating one or more careers social media channels that not only rival the social presence of any marketing team, but that is a proven top source of talent attraction. .