CareerArc

SEPTEMBER 30, 2022

An engaged workforce is one that performs better, stays longer , and helps you both recruit new candidates and grow your employer brand , while lack of engagement causes issues like quiet quitting , actual quitting, and a damaged company reputation. Make your employees brand ambassadors to tell your story.

Social Media 98

Social Media Media Employer Branding B2B 98

Stories Incorporated

AUGUST 4, 2021

We were there for all of it — for the TA, DEI, social recruiting, sourcing and employer branding strategies and more. Led by Andrew Gadomski, Managing Director at ASPEN Analytics, the panelists dove deep into their data gathering methods and metrics, which inform their strategic decision-making and ultimately, their employer brands.

Employer Branding 52

Employer Branding Strategy Banking Talent Acquisition 52

Glassdoor for Employers

JANUARY 20, 2017

Glassdoor’s own Alicia Garibaldi joined Salesforce’s Marketing Cloudcast this week to discuss how employers can use content marketing to attract top talent.

Employer Branding 60

Employer Branding Meeting B2B 60

Recruiting Daily

SEPTEMBER 18, 2015

We’re gearing up for next week’s 2nd annual Glassdoor Employer Branding Summit and are so excited to spend the day learning from employer branding experts from companies including Zillow, Glassdoor, Salesforce, Dell and more! 10 Things You’ll learn at the Glassdoor Employer Branding Summit. Our friend J.T.

Employer Branding 40

Employer Branding B2B Twitter Social Media 40

Rally Recruitment Marketing

SEPTEMBER 25, 2023

Developing and activating an authentic, dynamic and beneficial employer brand takes time, work and support from stakeholder and cross-departmental collaboration. With so much effort to get it “right”, your employer brand needs to be useful for years to come, through potential (and unknown) company, job market and world changes.

Employer Branding 369

Employer Branding ADP B2B Recruitment Marketing 369

SmartRecruiters

SEPTEMBER 11, 2018

Imagine there’d been tech to tailor-match your skills to prospective employers looking for students and recent grads just like you? Well, let Melissa Weir, Head of B2B Marketing at WayUp tell you a few things about what WayUp can do to help you with that. Check out WayUp and others on the SmartRecruiters marketplace !

B2B 96

B2B Job Boards Talent Acquisition Employer Branding 96

Glassdoor for Employers

DECEMBER 4, 2018

Share a variety of content to build both your employer brand and your personal brand as a recruiter. Use social media to tell your brand’s story. Sam Holzman is a Content Marketing Specialist at ZoomInfo where he writes for their B2B blog. Solution: Share valuable content.

Social Recruiting 128

Social Recruiting Social Media How To Media 128

Devskiller

JUNE 5, 2017

Przemek is responsible for B2B marketing, employer branding, external relations and corporate social responsibility at Luxoft. In this episode of the Yellow Duck Podcast you’ll get to hear all about it. Why are we talking about Luxoft? Well, we had the pleasure of hosting Przemek Berend, Luxoft’s Global Marketing Vice President.

B2B 66

B2B Employer Branding Education Hiring 66

SmartRecruiters

APRIL 29, 2024

Employer brand content highlighting your EVP The employer brand is an expression of the company brand. Employer brand content can highlight the various role types within your organization and offer sample career paths. Components of an effective recruitment marketing strategy 1.

Recruitment Marketing 62

Recruitment Marketing Strategy CRM B2B 62

Glassdoor for Employers

NOVEMBER 28, 2018

And, make sure you have content that demonstrates your unique company culture and employer branding. . ZoomInfo is a leading B2B database that helps organizations accelerate growth and profitability. Instead, facilitate a conversation about the growth opportunities within your company.

Sourcing 118

Sourcing Job Boards Social Media Twitter 118

Recruiting Daily

DECEMBER 11, 2014

So where the heck are all the employer brand pages and staffing spam we’ve come to accept as a necessary evil of social media? Blog Posts Recruiting Recruiting News Recruiting Products Recruiting Tips Social Media and Recruiting Tools employer brand gen y katrina kibben Products Social Media social recruiting Tools tumblr'

Social Media 84

Social Media Facebook Employer Branding Twitter 84

Select Software Reviews

FEBRUARY 26, 2020

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Your employer brand of course relates to your actual employee experience. Landing pages are one of the key weapons that marketing teams use to attract and convert potential customers.

B2C 59

B2C B2B Employer Branding Engineering 59

Recruiting Daily

NOVEMBER 4, 2022

Companies should do the following before creating lead magnets: Create an employer brand and build brand awareness. Engage with brand followers and manage career websites. Manage your brand reputation and the candidate experience. Define candidate personas and create content for them. Free Consultations.

Recruitment Marketing 107

Recruitment Marketing Talent Acquisition Study B2B 107

Recruit CRM

JANUARY 13, 2022

Share Employer Brand Stories on Social Media Employer branding is the idea that every organisation has its own unique identity and therefore requires a different approach when recruiting. It allows you to humanise your employer brand by providing information on your current projects, future goals, and achievements.

SEO 68

SEO Social Media ATS Employer Branding 68

marenated

FEBRUARY 15, 2016

As a fast-paced, B2B marketing agency with fewer than 20 employees, having an elaborate recruitment marketing plan is not our first priority. This segment of the B2B market is difficult to plan for and navigate simply because it’s right smack dab in the middle of it all. That’s the million dollar question.

Recruitment Marketing 48

Recruitment Marketing B2B SMB Small Business 48

marenated

FEBRUARY 16, 2016

As a fast-paced, B2B marketing agency with fewer than 20 employees, having an elaborate recruitment marketing plan is not our first priority. This segment of the B2B market is difficult to plan for and navigate simply because it’s right smack dab in the middle of it all. That’s the million dollar question.

Recruitment Marketing 48

Recruitment Marketing B2B SMB Small Business 48

marenated

DECEMBER 2, 2021

That’s called Employer Branding…and it works! When making a decision on where to apply for a job, 84% of job seekers say the reputation of a company as an employer is important. 9 out of 10 candidates would apply for a job when it’s from an employer brand that’s actively maintained. ( Source ).

Sourcing 80

Sourcing Media B2B Employer Branding 80

Workable

JUNE 16, 2016

Marissa Parillo ( @marissaparillo ) is a Senior Recruiter at Datadog , where she focuses on finding top tier talent in the tech B2B space. Her specialties include employment branding, sourcing passive and active talent and closing and negotiating hard-to-get talent.

Workable 54

Workable Hiring B2B Diversity 54

Glassdoor for Employers

AUGUST 18, 2015

If your organization has open positions, your job descriptions (and job titles) need to be on point, easy to digest and sell not only your open positions but your organization and employer brand, too.

Job Descriptions 60

Job Descriptions B2B Compensation Mobile 60

Yello

AUGUST 21, 2019

Throughout his career, he’s helped B2B, B2C, nonprofit, and government organizations tell good stories, offer value, and engage more people. We caught up with James after the conference for additional thoughts on how the candidate experience is an extension of the employer brand, and vice versa. What is “candidate experience?”.

Candidate Experience 53

Candidate Experience Employer Branding B2C B2B 53

Social Talent

APRIL 30, 2015

Employer branding is one of the most important aspects of candidate attraction in 2015. Indeed, as LinkedIn matures, what may be most important about Elevate is not that LinkedIn may make a killing from this one product, but that it’s raising its B2B apps game. We’re pointing out what they are and how you can avoid them.

Social Recruiting 70

Social Recruiting Twitter Linkedin Facebook 70

Hireserve

OCTOBER 19, 2023

Success stories are like case studies in B2B marketing – they’re about building that trust and faith in new candidates that individuals like themselves have already been able to enjoy success, grow, and establish themselves within your organisation. This feeds back into all of the questions outlined above.

Onboarding 78

Onboarding B2B Training Culture 78

Social Talent

APRIL 19, 2015

Lots of professionals (we hope you’re included) share content (articles, blog posts, and presentations), on a regular basis on social and professional networks to strengthen their employer brands, attract talent, and market and sell their products and services. And doing so can be extremely beneficial on all counts.

Twitter 70

Twitter Compensation Social Media Linkedin 70

SmartRecruiters

FEBRUARY 1, 2016

FashionUnited is an independent international B2B fashion platform. That’s why we created a one-stop-shop platform where visitors can find the latest fashion news, a career center, an events calendar, an article archive, various trade statistics, employer branding pages and more. #####. million industry professionals per month.

Job Boards 48

Job Boards Sourcing Fashion B2B 48

Recruiting Blogs

MAY 18, 2020

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Your employer brand, of course, relates to your actual employee experience. Landing pages are one of the key weapons that marketing teams use to attract and convert potential customers.

B2C 36

B2C B2B Employer Branding Engineering 36

Social Talent

AUGUST 31, 2015

When something is posted online, be it an employer branding video, a job ad or a blog post and whether it’s on Facebook, Twitter, LinkedIn, Instagram, or Pinterest, it will likely be online forever, but unfortunately it won’t always be relevant. That’s why 87% of B2B marketers use their social networks to distribute content.).

Social Recruiting 70

Social Recruiting Social Media Facebook Twitter 70

Recruiting Daily Advisor

MAY 8, 2019

As VP of Marketing, Terri is responsible for evangelizing the Montage brand story and continuing to build its reputation as the industry leader in interviewing technology. Terri spent her entire career advancing B2B brands. She also defines and drives demand generation for the company.

Recruitment Marketing 58

Recruitment Marketing ATS B2B Video 58

Rally Recruitment Marketing

JANUARY 24, 2021

Last week, I had a little fun looking back on my previous recommendations: humanize the candidate experience, email lead nurture, chatbot candidate communications, employer brand video storytelling and team value propositions, to name a few. How did I do? Our own Rally Recruitment Marketing community just passed 27,000 members!

Recruitment Marketing 419

Recruitment Marketing B2C B2B Talent Acquisition 419

Recruiting Daily Advisor

MARCH 11, 2019

B2B research, ratings, and reviews company, Clutch , released new findings into the world of online reviews. While most “keyboard warriors” are comfortable bad-mouthing companies online, these negative reviews are putting companies at a disadvantage.

Survey 49

Survey Small Business Guidelines Social Media 49

Recruiting Blogs

JULY 6, 2017

A ‘Sales Executive’ can be called ‘Sales Consultant’, ‘B2B Sales’, ‘New Business Development’ and a variety of others. Again, as a worst-case scenario, you’ve pushed your employer brand, and the candidate you’ve spoken to may know of some similar level candidates to push the vacancy to, that may not be on job boards yet.

B2B 28

B2B Job Boards Advertising Travel 28

Jibe

NOVEMBER 14, 2016

It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. Much like consumer and B2B marketing have shifted from having an outbound focus to an inbound one, the function of talent acquisition is currently experiencing something similar.

Employer Branding 28

Employer Branding Talent Acquisition eBook Social Recruiting 28

InFlight

JULY 9, 2021

TA week brings sourcing, recruiting, and employer branding strategies together into one action-packed digital week of learning and networking. Lessons from eCommerce: How Making Your Candidate Experience a Funnel Will Help Your Employer Brand. Add session to your agenda. Presenter: Karl Wierzbicki, Director of Marketing.

Employer Branding 52

Employer Branding Applicant Tracking Systems B2B Talent Acquisition 52

Rally Recruitment Marketing

AUGUST 28, 2023

We spoke with Jacob Rivas from WW (Weight Watchers), Michelle Rojas from Spring Health and employer branding & Recruitment Marketing consultant Carrie Corcoran about their pro tips for attracting tech and digital talent to non-tech companies.

Employer Branding 419

Employer Branding Recruitment Marketing Job Descriptions Diversity 419

Rally Recruitment Marketing

NOVEMBER 8, 2018

For some B2C and B2B companies, the social accounts are there to showcase products. For others, the handles are used to promote the company brand. The reality is that some budget needs to be available whether you’re posting employment messages on your current page or a newly created careers specific page.

Social Recruiting 304

Social Recruiting Social Media B2C Media 304

Contract Recruiter

FEBRUARY 20, 2022

It becomes part of your employer branding. Here are a dozen examples of EVP content from top brands. HubSpot is one of the world’s leading CRMs, and as a B2B company, they’re pushing the cutting edge. You still need to be able to convey that EVP to your candidates, often before they’re even candidates.

Examples 52

Examples Financial Benefits Pharmaceuticals 52

RecruitmentJuice

OCTOBER 4, 2017

That is why we often associate a company with a product and soon enough, the product becomes a sort of a foundation for their brand. But for some time now, companies have been using employer branding as a source of attracting new talent. You cannot afford to neglect to brand your offices as well.

Employer Branding 101

Employer Branding B2B Social Media Policies 101

Recruiting Daily Advisor

JANUARY 21, 2019

However, 59% of B2B marketers say that e-mail is their most effective channel , and for recruitment, an industry that relies on e-mail, it couldn’t be more true. Do you think e-mail marketing is dead? Think again. In the world of General Data Protection Regulation (GDPR), it’s very easy to dismiss e-mail marketing as a nuisance.

SEO 51

SEO Strategy Social Media Twitter 51