Stories Incorporated

AUGUST 4, 2021

We were there for all of it — for the TA, DEI, social recruiting, sourcing and employer branding strategies and more. Susan LaMotte of exaqueo kicked things off with a “TA State of the Union,” where she highlighted the extreme shifts we’ve seen in the TA landscape and what that means for the employer. No small feat!

Employer Branding 52

Employer Branding Strategy Banking Talent Acquisition 52

Social Talent

MAY 26, 2016

As you develop a social content strategy for building your employer brand , here are nine ideas for posts to showcase your organization, engage your team members and publish posts that get prospective employees excited to learn more. Video job postings. Keep it short, and make sure the tone reflects your culture.

Social Media 131

Social Media Media Video B2B 131

Glassdoor for Employers

DECEMBER 4, 2018

Today’s candidates use social media to find their future employers, and as a result, recruiters have embraced platforms like LinkedIn, Twitter, and Facebook as valuable recruiting channels. Consider these statistics : 80% of employers say social recruiting helps them find passive candidates. Use social media to tell your brand’s story.

Social Recruiting 128

Social Recruiting Social Media How To Media 128

SmartRecruiters

SEPTEMBER 11, 2018

Imagine there’d been tech to tailor-match your skills to prospective employers looking for students and recent grads just like you? Well, let Melissa Weir, Head of B2B Marketing at WayUp tell you a few things about what WayUp can do to help you with that. What were some issues in the hiring process you thought needed changing?

B2B 94

B2B Job Boards Talent Acquisition Employer Branding 94

Glassdoor for Employers

NOVEMBER 28, 2018

Research shows that candidate sourcing is an effective and efficient way to hire top talent: Sourced candidates are more than twice as efficient as candidates who apply. 1 in every 72 sourced candidates is hired, compared to 1 in every 152 non-sourced candidates. Then, refine your search based on location and other important criteria.

Sourcing 118

Sourcing Job Boards Social Media Twitter 118

Rally Recruitment Marketing

SEPTEMBER 25, 2023

Developing and activating an authentic, dynamic and beneficial employer brand takes time, work and support from stakeholder and cross-departmental collaboration. With so much effort to get it “right”, your employer brand needs to be useful for years to come, through potential (and unknown) company, job market and world changes.

Employer Branding 369

Employer Branding ADP B2B Recruitment Marketing 369

Workable

JUNE 16, 2016

On June 28, Workable Ideas returns to tackle bias in the hiring process with an exciting panel of experts from Novartis , GapJumpers , the Startup Institute , Datadog, OpenView Venture Partners and recruitHer. We’ll discuss the most effective processes, tools and training for combating unconscious bias in hiring.

Workable 54

Workable Hiring B2B Diversity 54

Devskiller

JUNE 5, 2017

They’re a technological solutions company dedicated to devs globally, hiring over 12000 of them. Przemek is responsible for B2B marketing, employer branding, external relations and corporate social responsibility at Luxoft. Have you guys heard Luxoft yet? They give out uber-cool, uniquely designed t-shirts.

B2B 66

B2B Employer Branding Education Hiring 66

SmartRecruiters

APRIL 29, 2024

For example, a company might have a different strategy for recruiting new college graduates than experienced hires. Employer brand content highlighting your EVP The employer brand is an expression of the company brand. Components of an effective recruitment marketing strategy 1.

Recruitment Marketing 62

Recruitment Marketing Strategy CRM B2B 62

Recruiting Daily

NOVEMBER 4, 2022

Recruitment marketing, like client acquisition, requires brand strategy, a prospective database and nurturing relationships. Most businesses make the mistake of marketing their positions directly before a hiring need. If you don’t take the time to build a brand, talent will avoid you. By then, it’s too late. Salary Guides.

Recruitment Marketing 107

Recruitment Marketing Talent Acquisition Study B2B 107

Select Software Reviews

FEBRUARY 26, 2020

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Your employer brand of course relates to your actual employee experience. Chances are your employees follow different paths depending on the roles they are hired for, and in what offices.

B2C 59

B2C B2B Employer Branding Engineering 59

Recruit CRM

JANUARY 13, 2022

Share Employer Brand Stories on Social Media Employer branding is the idea that every organisation has its own unique identity and therefore requires a different approach when recruiting. It allows you to humanise your employer brand by providing information on your current projects, future goals, and achievements.

SEO 68

SEO Social Media ATS Employer Branding 68

marenated

FEBRUARY 15, 2016

As a fast-paced, B2B marketing agency with fewer than 20 employees, having an elaborate recruitment marketing plan is not our first priority. As hiring demands increase, what is your organization’s most limited recruitment resource? Recruitment marketing is a huge piece of your current and future workforce.

Recruitment Marketing 48

Recruitment Marketing B2B SMB Small Business 48

marenated

FEBRUARY 16, 2016

As a fast-paced, B2B marketing agency with fewer than 20 employees, having an elaborate recruitment marketing plan is not our first priority. As hiring demands increase, what is your organization’s most limited recruitment resource? Recruitment marketing is a huge piece of your current and future workforce.

Recruitment Marketing 48

Recruitment Marketing B2B SMB Small Business 48

Glassdoor for Employers

AUGUST 18, 2015

If your organization has open positions, your job descriptions (and job titles) need to be on point, easy to digest and sell not only your open positions but your organization and employer brand, too.

Job Descriptions 60

Job Descriptions B2B Compensation Mobile 60

Yello

AUGUST 21, 2019

Throughout his career, he’s helped B2B, B2C, nonprofit, and government organizations tell good stories, offer value, and engage more people. We caught up with James after the conference for additional thoughts on how the candidate experience is an extension of the employer brand, and vice versa. What is “candidate experience?”.

Candidate Experience 53

Candidate Experience Employer Branding B2C B2B 53

marenated

DECEMBER 2, 2021

That’s called Employer Branding…and it works! When making a decision on where to apply for a job, 84% of job seekers say the reputation of a company as an employer is important. 9 out of 10 candidates would apply for a job when it’s from an employer brand that’s actively maintained. ( Source ).

Sourcing 80

Sourcing Media B2B Employer Branding 80

Rally Recruitment Marketing

AUGUST 10, 2024

Whether you’re in talent acquisition, Recruitment Marketing or employer branding, these pro tips from Skyla and Kristen will help you align your metrics with corporate goals, transform complex data into actionable insights and confidently showcase the impact of your strategy internally.

B2B 221

B2B Talent Acquisition Data Employer Branding 221

Social Talent

JANUARY 4, 2016

LinkedIn tells us that a whopping 62% of talent acquisition leaders cited employer branding as a top priority at their company in 2015 – a figure that was up from 58% in 2014. Train your hiring managers to provide a great candidate experience during the interview, along with obviously getting the questions they need answered.

Twitter 56

Twitter Interviews Diversity Construction 56

Hireserve

OCTOBER 19, 2023

This leads to around a third of new hires leaving within the first 90 days of a new role. Success stories are like case studies in B2B marketing – they’re about building that trust and faith in new candidates that individuals like themselves have already been able to enjoy success, grow, and establish themselves within your organisation.

Onboarding 78

Onboarding B2B Training Culture 78

SmartRecruiters

FEBRUARY 1, 2016

However, relying only on them might negatively impact your hiring. Here’s how niche job boards can help you achieve hiring success in 3 different ways: 1. Want to know how to best hire fashion professionals? FashionUnited is an independent international B2B fashion platform. We are not talking about only tech talent.

Job Boards 48

Job Boards Sourcing Fashion B2B 48

Recruiting Daily Advisor

MAY 8, 2019

Never before have recruiters focused so much of their energy on keeping good candidates engaged in the hiring process. The best recruiters are using recruitment marketing at every stage of hiring to drive and sustain higher candidate engagement. Consider an onboarding platform that streamlines the administrative tasks for new hires.

Recruitment Marketing 58

Recruitment Marketing ATS B2B Video 58

Social Talent

APRIL 30, 2015

Employer branding is one of the most important aspects of candidate attraction in 2015. What do you think it says about you and your hire-ability? Indeed, as LinkedIn matures, what may be most important about Elevate is not that LinkedIn may make a killing from this one product, but that it’s raising its B2B apps game.

Social Recruiting 70

Social Recruiting Twitter Linkedin Facebook 70

Social Talent

APRIL 19, 2015

Lots of professionals (we hope you’re included) share content (articles, blog posts, and presentations), on a regular basis on social and professional networks to strengthen their employer brands, attract talent, and market and sell their products and services. And doing so can be extremely beneficial on all counts.

Twitter 70

Twitter Compensation Social Media Linkedin 70

Recruiting Blogs

MAY 18, 2020

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Your employer brand, of course, relates to your actual employee experience. Chances are your employees follow different paths depending on the roles they are hired for, and in what offices.

B2C 36

B2C B2B Employer Branding Engineering 36

Recruiting Daily Advisor

MARCH 11, 2019

B2B research, ratings, and reviews company, Clutch , released new findings into the world of online reviews. Glassdoor told The Wall Street Journal that review numbers can jump for a number of reasons, like hiring surges, company events, or internal encouragement.

Survey 49

Survey Small Business Guidelines Social Media 49

Jibe

NOVEMBER 14, 2016

It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. Much like consumer and B2B marketing have shifted from having an outbound focus to an inbound one, the function of talent acquisition is currently experiencing something similar.

Employer Branding 28

Employer Branding Talent Acquisition eBook Social Recruiting 28

Rally Recruitment Marketing

AUGUST 28, 2023

Industries from healthcare to manufacturing to travel and leisure have gone through a digital transformation and need to hire talent with the skills to propel their business forward. Carrie Corcoran is an Employer Brand & Recruitment Marketing Consultant with Carrie Cares Employer Branding.

Employer Branding 419

Employer Branding Recruitment Marketing Job Descriptions Diversity 419

Contract Recruiter

FEBRUARY 20, 2022

The truth is, for hiring today and for the foreseeable future, the power is in the hands of the candidates who are in demand. It becomes part of your employer branding. Here are a dozen examples of EVP content from top brands. Developing your EVP is just one part of it, though. What does it look like? Example #1: HubSpot.

Examples 52

Examples Financial Benefits Pharmaceuticals 52

Rally Recruitment Marketing

NOVEMBER 8, 2018

For some B2C and B2B companies, the social accounts are there to showcase products. For others, the handles are used to promote the company brand. As much as recruiters work with hiring teams to determine how, where and when jobs will open, they’re never able to 100% predict upcoming hiring priorities.

Social Recruiting 304

Social Recruiting Social Media B2C Media 304

InFlight

JULY 9, 2021

TA week brings sourcing, recruiting, and employer branding strategies together into one action-packed digital week of learning and networking. Lessons from eCommerce: How Making Your Candidate Experience a Funnel Will Help Your Employer Brand. Add session to your agenda. Presenter: Karl Wierzbicki, Director of Marketing.

Employer Branding 52

Employer Branding Applicant Tracking Systems B2B Talent Acquisition 52

Recruiting Daily Advisor

JANUARY 21, 2019

However, 59% of B2B marketers say that e-mail is their most effective channel , and for recruitment, an industry that relies on e-mail, it couldn’t be more true. You can join groups and discussions, discover rival companies, discover who is hiring, and find alumni from specific universities. Do you think e-mail marketing is dead?

SEO 51

SEO Strategy Social Media Twitter 51

Recruiting Daily

JANUARY 12, 2016

Of a local career fair with over 50 employers in attendance, a spokesperson reported, “if they’re attending, they want to fill positions.” But if you really think that real recruiters are seeing real results from these hiring events and career fairs, you’d be dead wrong.

Conference 40

Conference ATS How To Social Media 40

RecruitmentJuice

OCTOBER 4, 2017

That is why we often associate a company with a product and soon enough, the product becomes a sort of a foundation for their brand. But for some time now, companies have been using employer branding as a source of attracting new talent. You cannot afford to neglect to brand your offices as well.

Employer Branding 101

Employer Branding B2B Social Media Policies 101

Linkedin Talent Blog

SEPTEMBER 19, 2016

I recently sat down with Matthew Jeffery , VP and Head of Global Sourcing and Employer Branding at SAP to learn more about how they are changing the recruiting statues quo. SAP is B2B a focused brand and when we go out onto a university campus we’re up against a lot of consumer-facing companies like Google, Microsoft, and Apple.

SAP 20

SAP Video Interviews Linkedin 20

Recruiting Daily

OCTOBER 17, 2023

According to Michael Maximoff, Co-Founder and Managing Partner of Belkins, a B2B lead generation agency, the major problem for recruitment is that businesses tend to be more cautious about their spending. The recruiters will have to pay much more attention to their candidate selection and make sure they hire the best talent only.

Trends 92

Trends Strategy Applicant Tracking Systems Compensation 92

Social Talent

JANUARY 3, 2017

So, if it’s employer branding best practice tips that you’re after, Michael is the man to follow! She later served as VP of Marketing at OpenTable, where she built product marketing from scratch and established the foundations of a B2B marketing team. Particularly, when it comes to employer branding. HG8v0fKqf0.

Twitter 173

Twitter Nonprofit Social Media Talent Acquisition 173