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When researching your organization, candidates aren’t just looking for information on the role, they’re also interested in company culture and values. In fact, this year’s Jobvite Job Seeker Nation Report found that 86% of job seekers say company culture is important in their decision to apply for a job. . Meet the winners.
To help you plan ahead, we want to share highlights from the top Recruitment Marketing blog posts from 2022. No matter where you are in putting together your Recruitment Marketing strategy for this year, or what resources you have available, these 10 blogs will position you for success in 2023. . Read full article. Read full article.
Today’s candidates and employees are more interested in your company’s culture and values than ever before, to the point where you can expect these factors to play a pivotal role in candidates deciding to accept an offer or not. Read the full article. 14 Employer Brand Opportunities in the Candidate and Employee Journey. Drum roll, please!
In our conversation, he pulled back the curtain on how Wix uses their culture (“The Wix Way”) as a tool in their hiring, as well as what changes he and his team have made in the past year to attract talent in today’s competitive job market. . Create a culture resource guide. Incorporate your culture into the candidate journey.
The talent acquisition challenges of today are unparalleled: 90% of survey respondents feel that the current hiring market is more challenging now than in the past! Recruiting as we’ve known it is evolving - how are you keeping ahead of the competition?
Effective content marketing strategies help organizations showcase their employee value proposition through blogs, social media, and video content, attracting quality talent by authentically communicating career growth, culture, and benefits.
The careers blog campaign, which featured a series of articles spotlighting individual UPMC employees, was intended to help candidates see that UPMC is not just a large company powered by faceless employees, but rather people just like them: parents and friends, leaders and innovators, dreamers and go-getters. . proved to be a huge success.
Your company culture, which is the set of organizational values and behaviors that define your company, can make or break a new hire’s success. When the candidate kept giving self-centered answers, our recruiter quickly shifted gears from asking him questions to telling him more about the company, specifically the culture.
By thinking about the company’s team focused culture and making it a priority in our screening, we helped land a strong hire who has been with the company for several years now. But culture fit is equally important if not more so in ensuring success and longevity. What Is Company Culture? Why Does Company Culture Matter?
In this blog post, Ill walk you through some of the key strategies I shared to help you build a plan tailored to your goals and resources. Sharing authentic employee experiences, behind-the-scenes content or culture insights helps attract candidates who align with your values.
Seeing a “best workplace award” builds credibility when candidates are evaluating your company culture. Jobvite found that 33% of job seekers get their information about an employer’s company culture from social media. Careers blog. Distribute it to an industry press list to get picked up by other blogs and news sources.
This requires an ongoing content plan that showcases your employee value proposition (EVP), tells your employee stories about company culture and demonstrates your commitment to diversity, equity and inclusion (DEI), in addition to informing candidates about new jobs available. Blog] 4 Talent Nurture Campaigns to Start Right Now.
By seeing, hearing from or communicating with existing employees in roles they’re interested in, candidates can more clearly envision themselves in those same roles and understand your company’s culture and values, which gives them the confidence they need to apply or accept your job offer. . Careers blog. Social media.
Generally speaking, at the middle funnel stage, most candidates want to know: Is this company/team a good culture alignment? social media, career site, career blog, talent newsletter, etc.). . An example of a blog post from Vanguard addressing candidate concerns. Is the product/service good? What is the interview process?
The post included a quote from the company’s CFO both celebrating the group and explaining its purpose, saying: “The ARISE BRG is a safe space where our Black colleagues, along with allies, collaborate to create a culture where everyone is celebrated, seen, and able to learn from one another during Black History Month and beyond.”
Rally note: this is also great content that can be repurposed into an FAQ page, careers blog or Recruitment Marketing campaign on social media. Check out our blog post by Meaghan Lynch from TE Connectivity to see what a Winning Recruitment Marketing Campaign for Diversity, Inclusion and Belonging looks like. Fireside” chats.
Yes, it’s celebrated at the beginning of October each year, and if you missed it, don’t worry, there are many more upcoming holidays this Fall (arguably more important) that your company can celebrate to show your culture and values. First, let’s look at the upcoming holidays this Fall. You got this!
Your EVP helps to guide your employer brand and helps candidates better understand your culture, values and mission. Employee stories are the key to attracting top talent and helping candidates gain a better understanding of your company’s teams along with their individual culture, experience and projects. And for good reason!
With 82% of today’s candidates considering employer brand and company reputation before applying for a job, your candidates are looking for trustworthy proof of your company culture before they click “apply.” . Who’s eligible: It varies. Are Great Place to Work-Certified as of the list deadline. Certain lists may require more employees (50+).
In this blog post, I’ll focus on what we learned specifically about LinkedIn to help you know what types of content (and literally what words) actually work better to engage talent through your organic LinkedIn feed. Candidates want to see and hear about who works at our organization to help them visualize themselves in a new role.
Because ultimately, as practitioners, we’re publishing content to try to drive a candidate to take an action, which is to visit our careers website to learn more about our company, culture and career opportunities, and hopefully to apply for a job. They’re clogging your social recruiting channels, and we recommend against them.
Repurpose existing content to highlight universal themes —such as innovation, growth, or collaboration—that resonate globally, while also tailoring stories that reflect the local culture. Featuring employees from that region in videos, blogs, or testimonials adds authenticity and relatability.
And 70% of Muse users who applied for a job because of what they learned about an employer through The Muse believe that their employer accurately represented their culture during the hiring process. The Zapier blog goes on to detail just what happens when a new remote worker comes on board. to provide support to new remote employees.
Other than ADP’s brand colors, everything was revamped to come across as “for technologists, by technologists,” focusing on what kinds of tech careers are available, what it’s like to grow as a technologist at ADP, the technology and tech stacks they use and the general cultural working at ADP as a technologist.
Some employers are also using these guides to share important information about their company culture that candidates are no longer learning from office tours and in-person interactions. Salesforce ’s Virtual Interview Guide takes the form of a blog that they can then share with candidates who land a remote interview with the team.
Reading Time: 8 minutes Learning how to create a company culture video is essential for showcasing your values, connecting with employees, and attracting top talent. The best culture videos go beyond generic statements and buzzwords—they bring your unique culture to life through authentic stories and compelling visuals.
The Washington Posts uses humor to promote open internships and show off their company culture. While many teams look to Instagram for careers and culture content, TikTok is another great way to showcase your company culture in a different way. Here are few examples: Apply to be a Washington Post intern.
Reading Time: 7 minutes Company culture videos are an essential tool for showcasing your values, attracting top talent, and strengthening your employer brand. But a common question arises: how many videos do I need to effectively communicate my company culture? Here’s one of our favorite culture overview videos from AARP.
They reflect the ongoing evolution of leadership culture. Below, we’ll explore the top factors […] The post The Cultural Landscape: What Executives Want When Looking for a New Position appeared first on Naviga Recruiting & Executive Search.
The constant content creation was making less of an impact as more employers began to produce careers and culture content. All those ads, blogs, emails, social posts, news stories, podcasts, videos are coming at us faster than our brains can consume it. Rethinking Content Strategy.
In this blog post, we’re excited to share Robin’s Recruitment Marketing strategy with you, what was involved in putting together this global campaign, what she and her team learned and a few takeaways that you can use at your organization. The campaign also emphasized the company’s culture and values.
February is Black History Month — a time when we reflect on all of the contributions Black Americans have made throughout the country’s history, to celebrate Black American culture and achievements, and to acknowledge how much work we still must do to end systemic racism and inequality. Microsoft: Amplifying Black voices.
Whether actively searching for a role or passively open to considering new opportunities that come their way, candidates need to know about your organization’s culture and employment opportunities to keep you on their radar. Stage: Open to Change. That means that belonging in the workplace is good for employees and good for the business too.
Your employees are the ones experiencing and shaping your culture, and candidates will trust what they have to say. It wasn’t so long ago that we would hear Talent Acquisition teams talking about “recruiting for culture fit”. This might be a video or blog post that shows an employee living out the company values.
It can be composed of, but not limited to, your company’s culture, mission, values, approach to getting things done, and more. Whether you’re creating a new social ad, blog post or job description, they should all reflect elements of your EVP. 7) Not factoring in local and role-based differences. Ready to refine your EVP?
This blog post will explain how we created a guide at Arcadia and how we have used it in our remote hiring process to help both our candidates, our recruiting team and our hiring partners to be more successful with virtual hiring. What are the office environment and culture like?
In this blog post, I’ll share data-backed strategies with insights and charts that show how to create a magnetic employer brand on social media that will attract and engage candidates effectively and authentically (and boost employee engagement too!). Associate, Colleague, Leader : Below-average impressions but better engagement.
Reading Time: 5 minutes Business decisions speak volumes about company values and culture. Akamai Khalili Smith, Akamais Vice President of Inclusion, Diversity and Engagement doubles down on their remote culture and DEi commitments. The post What Business Decisions Say About Your Culture appeared first on Stories Incorporated.
We need support for legal rights, full benefits and complete acceptance within a company’s workplace culture. Queer culture is not a statement, it just exists as part of the main corporate narrative. Companies who are diverse in race, gender, culture, etc. Sean (He/Him). Craig (He/Him). MAC comes to mind. Beth (She/Her).
Topic #8: What does your company culture look like? . Gen Zers want to see more than over-the-shoulder pictures of your employees at work; they want an in-depth look at the work being done demonstrating your company’s values and culture, and in various formats such as video, audio, blog posts, chat and Q&As with your employees.
By the end, not only was she left with a concrete understanding of what tech talent wanted and what employee stories to tell, but also a whole champion team that they worked with from day one to create new designs for careers sites and a new tech blog featuring contributions from ADP technologists. . Human touch.
During the recruitment process, executives are also looking at how a company positions itself as an employer, what the company’s reputation is and what the company culture is like.Here are 4 expert takes on how you can use employer branding in executive recruiting. Q&A with Michael Lemmer, Founder & President, ML6.
Content Marketing: Create engaging content (blogs, articles, social media posts) that showcases your company culture, employee stories, and career development opportunities. Career Page: Develop a dedicated career page on your website that clearly outlines your open positions, benefits, and company culture.
However, despite AI’s efficiency, human judgment remains crucial, particularly when assessing cultural fit and making final hiring decisions. It is highly effective for technical screenings and objective assessments, but evaluating soft skills, cultural fit, and other nuanced human traits still requires personal interaction.
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