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Bureau of Labor Statistics, public data from job boards and career platforms, and proprietary candidateengagement insights from our Rally Inside Recruitment Marketing Platform. The Big Miss: No Strategy for Passive Talent Lets name the gap: Most employers have a strategy (and budget) for jobseekers.
With “not differentiating” recently being listed as one of the 3 key reasons that most Recruitment Marketing efforts miss the mark , I knew now was the perfect time to share what I’m seeing work for our community of 35,000 Recruitment Marketing and employerbranding practitioners. Engagement rate of your content (i.e.
Bureau of Labor Statistics, public data from job boards and career platforms, and proprietary candidateengagement insights from our Rally Inside Recruitment Marketing Platform. The Big Miss: No Strategy for Passive Talent Lets name the gap: Most employers have a strategy (and budget) for job seekers.
Because of this, it’s so important to infuse your candidate experience with your employerbrand. The candidate experience should validate the tone set by all your other employerbranding work and materials. Remember, your employerbrand is the value proposition that you offer employees and candidates.
Your Recruitment Marketing and employerbranding strategies are more important than ever! The challenge is that getting the attention of potential candidates has never been harder. News flash: What’s working right now to get the attention of potential candidates is not what was working just 6 weeks ago.
Marcus Strang, Head of Solutions Engineering, Clinch. Marcus is Head of Solutions Engineering at Clinch , a software platform that offers talent teams a full suite of easy to use tools that help bring your Recruitment Marketing strategy to life with seamless integration with your ATS. Meet Marcus Strang .
Today’s talent acquisition teams must do everything they can to attract candidates, convince them to apply, and keep them engaged until they show up on the job. In a competitive marketplace for talent, a strong employerbrand is an essential component in your talent acquisition strategy – and that includes your career site.
Your employerbrand is a critical element when it comes to establishing a competitive advantage in the labour market. Employerbranding is the sum-total of what current and potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of both of these types of employees.
Data continues to show us why employee stories need to be a priority going forward in your Recruitment Marketing and employerbranding strategy. . These stories are particularly useful when used to support your individual job content, which our data suggests candidates are becoming saturated and disengaged with.
Not only do they help with making your content feel more personalized, but they also help with search engine optimization (SEO). . Micron’s Recruitment Marketing team has reported this type of content has boosted candidateengagement and conversion rates from the top of the funnel all the way to onboarding. . —————.
This type of content is receiving 70% more candidateengagement than individuals jobs content, so if you want to stand out to nursing candidates, make it a priority! Rally note: For help with building an employee story engine at your company, read our Ultimate Guide to Building an Employee Stories Content Library.
Reading Time: 8 minutes In todays competitive talent landscape, candidatesengage with an average of 12 to 18 touchpoints before applying for a position. To maximize the impact of your employerbranding content, it’s essential to distribute it strategically across these channels.
For employers, internships are a powerful tool for identifying future talent, building a talent pipeline, and showcasing their employerbrand. While cancelling internships may seem like a practical decision to reduce costs, it can have long-term repercussions on an employer’s reputation.
Dice Since 1990, Dice has been a go-to source for tech hiring, making it an ideal platform for roles such as software engineers, systems architects, and other specialized IT professionals. Why Its Great: Attracts passive talent effectively, combining recruiting with employerbranding. Need more ideas for finding top IT talent?
” Well yes, it is but you can also get in on the fun and start generating awareness for your employerbrand, showcasing your current talent and solidifying your position as a thought leader in the industry. Are you looking to use your blog as an employerbrand awareness tool? Not connected with us on social?
Job and Content Recommendations Engine LinkedIn’s recommendation engine suggests personalized job opportunities to students based on their profile activity. Recruiters with a strong SSI score and regular content engagement have a higher chance of having their job postings organically recommended to relevant students.
You can also elevate your ability to measure your strategy with cross-channel link tracking and engagement data from Rally Inside , our free analytics & benchmarking tool. . Our tool shows you what works best to attract talent to your jobs and employerbrand by analyzing candidateengagement with your Recruitment Marketing content.
So, test headlines, descriptions, and calls to action to improve candidateengagement and application rates. Also, search engines favor fresh content. So, updated job descriptions are more likely to be seen by target candidates. Perform A/B testing Experiment with different job description variations.
Well-written job descriptions are important for promoting your company’s employerbranding. On the other hand, poorly written JDs could deter qualified candidates from applying for a role or hone in on individuals with a poor job fit. This will make your job listing stand out on job boards and search engines.
In fact, it’s a culmination of many initiatives: candidate experience, employerbranding, recruitment marketing, diversity and inclusion. The bottom line: Optimizing your company career site is necessary if you want to attract, engage, and convert more candidates. So, keep reading this career site guide.
Then, invite the best candidates to video interviews, set assignments, and host strategic interviews to find the best match. Ensures a great candidate experience. Engaging tests and assignments boost candidateengagement. Avoid favoring candidates by mobilizing data from skills tests and homework assignments.
Appear in the feed of your target candidate Stop them mid-scroll Keep their attention Compel them to take the next step. … To accomplish these four fast steps, your social media recruiting content needs to reflect your unique employerbrand. Social media optimization (SMO) is the sibling of search engine optimization (SEO).
Today I’m going to show you a VERY effective list of employerbranding strategies for your job descriptions. EmployerBranding Strategies on Job Descriptions vs Company Career Page A lot of your candidates are coming from job boards like Indeed, Glassdoor, and LinkedIn. Better text = better employerbrand.
5⃣ Going beyond average candidateengagement. It’s a re-engagement strategy that works, especially in competitive markets where many major companies are sourcing from the same talent pool. The recruiter explains, “We get tons of college grads that apply… two years down the road, [those candidates] are sought-after.
If you need a little motivation, take a look at how these top companies are taking their job reqs to the next level, serving up their employerbrand with engaging titles, attention-grabbing career pages, videos and more. . But that doesn’t make it an easy task. What’s My Job Title, Again? Want an eye-catching job description?
By establishing a presence on TikTok, recruiters can connect with this diverse talent pool and showcase their employerbrand in a creative and engaging manner. TikTok maintains a dedicated careers website where interested candidates can explore available job openings and apply for positions.
Recruiting marketing involves promoting a company’s employerbrand and attracting potential employees. Common recruitment marketing tactics include social media campaigns, job board advertisements, content marketing, and nurturing relationships with passive candidates. What is Recruitment Marketing?
Find higher-quality, passive candidates. Improve candidateengagement. Build a resilient employerbrand that can withstand the craziest of challenges. It’s true what you’ve heard: social media recruitment gives you access to some of the best candidates out there. Not seeing those candidates come in?
Check out our Social Media Recruiting Lookbook for content inspo from leading employerbrands. Job seekers use social media platforms as a search engine for relevant jobs. Research which topics, hashtags, and keywords your talent engage with and post content targeting each.
With 270,000 team members, we had this huge opportunity to tell our story,” says Aaron Kraljev , Wells Fargo VP of employerbranding. His colleague April Sherman , manager of social and digital strategy for employerbranding at Wells Fargo, proposed they test Elevate , LinkedIn’s employee advocacy tool.
Well, the beauty of Goodreads is that sourcers can get their hands on reviews of popular engineering books. You’re looking for a new Front-End Engineer to join your team and you’ve exhausted all ‘traditional’ sources. By reading an engineer’s review of a technical book, you can quickly build up an idea of expertise and fit.
The challenges your engineering organization, product, and company face. Of course, if you’ve found a superstar that seems like a good fit for a role that’s particularly hard to fill (think Director of Mobile Engineering), it might be wise to not send an email like this at all. How a new hire can grow and develop.
Therefore, many companies are now turning to recruitment marketing to help them access a wider pool of candidates, increase engagement with candidates, improve employerbranding, and reduce recruitment costs. Recruitment marketing is a process used by businesses to attract and engage potential candidates.
And Google have responded, by quickly favouring pages that contain video and showing them in the search engine results. There have been big changes in the way companies attract talent and connect with candidates over the years and video represents a fantastic opportunity for recruiters to get more eyeballs on their job ads.
Explore Personal Websites and Portfolios Many candidates maintain personal websites or portfolios to showcase their work and achievements. Tap into Social Media Social media platforms can be an excellent source of candidate contact information. These sites often include contact information or a dedicated “Contact Me” page.
After segmenting your target candidate group, you must decide what clear, defined spot you will hold in their mind, what image you will build; that is your positioning. It will impact every marketing decision you make, starting with your employerbrand. And what is your corporate brand? to their Life At Netflix page.
In a wide-ranging and candid conversation, our customer experts shared best practices, lessons learned, and tips for taking full advantage of Engage. With Engage, Rachel Allen has been able to build a year-long recruitment calendar and focus on sourcing and recruitment tactics designed to bring in higher quality candidates.
In the wake of the economic downturn and slow labor market, companies are focusing on talent engagement and outreach by developing talent pipelines and employerbranding. According to Gem’s survey , anticipating the challenge of ‘uncompetitive offers,’ 71% of talent leaders plan to invest in employerbrands.
Better cultural fit: Passive candidates typically have a good understanding of their own work preferences and values, making it easier for them to find and adapt to a company culture that aligns with their beliefs and expectations. We have several tips to ensure you keep the candidateengaged throughout the process.
Recruitment marketing is a talent strategy that aims at approaching, attracting, and building relationships with candidates by presenting a company’s value proposition, employerbrand and core values. The next batch of content in your pipeline must be able to maintain the dynamic between your company and the candidates.
After all, “Employees rank as the most trusted influencers when communicating about their company’s engagement and integrity.” “EmployerBranding, Meet Content Marketing”, 20 Jan. Just make sure it accurately reflects the role to attract the right candidates. ” — Glassdoor Team.
We attended as many sessions as possible and took copious notes on ways to tackle talent attraction challenges and communicate employerbrand. Data to consider for efficacy includes clicks by channel, clicks by content topic, and candidateengagement over time. Employerbrand activation.
The best company careers blogs not only build candidateengagement and drive traffic. They also convert passive seekers into candidates, talent community subscribers, fans of your employerbrand, or all of the above. A careers blog gives you a search engine optimization (SEO) superboost.
Candidate experience matters, particularly when starting a job search. It’s about making sure that your employerbrand and open positions find the right candidates at the right time. Bad Search Results Means that Candidates Can’t Find You, and You Both Miss Out. Ask anyone.
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