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With “not differentiating” recently being listed as one of the 3 key reasons that most Recruitment Marketing efforts miss the mark , I knew now was the perfect time to share what I’m seeing work for our community of 35,000 Recruitment Marketing and employerbranding practitioners. Engagement rate of your content (i.e.
Today I’m going to show you a VERY effective list of employerbranding strategies for your job descriptions. EmployerBranding Strategies on Job Descriptions vs Company Career Page A lot of your candidates are coming from job boards like Indeed, Glassdoor, and LinkedIn. Better text = better employerbrand.
These platforms allow employers to monitor and improve employee wellness and engagement metrics, helping prevent burnout and turnover while fostering a more productive workforce.
Based on answers from 1,158 respondents consisting of both HR and hiring professionals as well as job seekers, the study unveiled candidates’ opinions of current employers and employment prospects, companies’ top talent priorities and investments and the roles employerbrand and social media play in the search for jobs and top talent.
As Recruitment Marketing, employerbranding, recruiting and HR practitioners, we have an opportunity to seize this moment and lead the way forward. Attract and nurture talent — which strategies to invest in to build your employerbrand to influence talent to choose you. We all want to put the last year behind us.
What you all have in common is that you’re advancing your career by learning new skills in social media, content marketing, digital marketing and employerbranding to attract and engage talent. 39% said they’re currently refreshing their employerbrand, which is the same as December 2022 and 4% higher than one year ago.
Improved Employee Engagement and Retention : Prioritizing diversity and inclusion leads to higher employee engagement and retention. Key Takeaways: Enhanced Business Performance : Companies with diverse workforces see better financial performance and more effective decision-making.
Employerbranding has been one of the biggest HR themes of the past decade, and studies show that it will continue to be even more important in the future. Measuring the effectiveness of your employerbrand is a great first step. Here are some things to keep in mind as you measure your brand’s success.
Companies are reevaluating hiring approaches, with a significant shift toward skills-based hiring in the wake of broader changes in the employment landscape. Skills-based hiring expands the talent pool, fosters diversity, and promotes internal growth – leading to higher retention rates and better quality hires.
Client Acquisition and Retention: Effective BD strategies help recruitment firms attract new clients and retain existing ones. It covers topics like sourcing, candidateengagement, and recruitment trends. It’s essential for firm owners looking to enhance their brand presence.
As always, this means being fast, but it also means you need to provide a candidate experience that’s better than those of the other companies your applicants are no doubt interviewing with. Your candidateengagement (or lack thereof) can make the difference between getting an offer accepted by your top choice and losing out to a competitor.
Despite the name, social recruiting’s benefits aren’t limited just to retention. Tell employee stories to attract candidates. Tell employee stories to attract candidates. Turn happy employees into retention magnets. Engage users with great content and visuals on social media. Here’s what they shared.
Our last blog examined retention rate , and now we’re digging into candidateengagement and what it means for your team. Measuring CandidateEngagement. For many recruiters, measuring candidateengagement can be a considerable challenge. EngagingCandidates is Key.
Kelly is responsible for recruitment, retention and employerbranding at Northside Hospital , where she manages a team of 40. Jessica helps tell the Advocate Aurora Health employerbrand story through social media, employee stories, employer ambassador activation, career site strategy and more.
The key performance indicators of employee acquisition strategies are reducing employee turnover and improving retention by increasing employee accountability and satisfaction. From employing recruitment metrics to adopting candidateengagement strategies, HR teams have implemented many alternatives to overcome these issues.
Reading Time: 8 minutes In todays competitive talent landscape, candidatesengage with an average of 12 to 18 touchpoints before applying for a position. To maximize the impact of your employerbranding content, it’s essential to distribute it strategically across these channels.
Candidates not actively looking for positions will not be receptive to cold calling or irrelevant InMails so recruiters need to go beyond this to pique candidates’ attention. What you can do: Focus on your employerbrand. Recommended Reading: 5 Ways Content Marketing Can Dramatically Boost Your EmployerBrand ).
For employers, internships are a powerful tool for identifying future talent, building a talent pipeline, and showcasing their employerbrand. While cancelling internships may seem like a practical decision to reduce costs, it can have long-term repercussions on an employer’s reputation.
So, knowing what matters most to your candidate can allow you to shape a strategy to help you attract, and retain, qualified candidates. What Can You Do To Improve CandidateEngagement? To stay competitive today, Talent professionals everywhere need to cultivate a culture of retention vs. churn and burn.
Why the Shift is Happening Time Savings : How it works: Automation reduces admin time, freeing up HR’s time for strategic work like candidateengagement. Candidate Expectations : Automation can also achieve these things, giving modern candidates what they expect: simple application processes and quick responses.
Candidateengagement is an essential aspect of talent acquisition and human resources management. It is the process of actively communicating and building relationships with potential job candidates in order to attract, retain, and ultimately hire the best talent. What is the Importance of CandidateEngagement?
While this is great news for your retention efforts, if you’re hoping to attract new employees to your company, then you’re up against a series of challenges. For this reason, it’s important to focus on maximizing your job postings and understanding what might be putting candidates off from your jobs. Indeed, the U.S.
This systematic approach to database management allows recruiters to quickly identify potential candidates for current or future positions, significantly reducing the time spent on candidate sourcing. The system’s ability to provide timely feedback and maintain regular communication helps build a positive employerbrand.
Industry research has also shown that workplace diversity increases employee engagement, retention, and productivity. Doing so could boost candidateengagement because your JD is often the gateway to your company culture. Using these ATS integrations serves as a talent acquisition priority for people-first companies.
While many elements contribute to a compelling employerbrand, one of the most influential factors is the role of managers. By living the employerbrand promise, engaging in recruiting everyday, maintaining an updated online presence, and fostering a positive candidate experience, managers can significantly enhance the employerbrand.
Offer job flexibility— Potential Gen Z talent pool candidates value remote and flexible work conditions more than any other generation. So, adding these work options to a role could raise interest and establish a Gen Z-friendly employerbrand. Workplace flexibility should begin with remote hiring processes.
This includes general HR blogs, recruiting blogs, talent acquisition blogs, employerbranding blogs and more. EmployerBranding. Candidate Experience. EmployerBranding. Glassdoor for Employers Blog. EmployerBranding Blog. EmployerBranding. EmployerBrand.
While this is great news for your retention efforts, if you’re hoping to attract new employees to your company, then you’re up against a series of challenges. For this reason, it’s important to focus on maximizing your job postings and understanding what might be putting candidates off from your jobs. Indeed, the U.S.
A centralized talent acquisition tool optimizes candidateengagement at every touchpoint, improving employerbranding and professionalism. Essentially, top companies create a strong employerbrand that gains candidate trust. This way, you can focus on building relationships with the right talent.
Let’s explore how candidate experience manifests across all six stages of the recruitment funnel — and how certain recruitment marketing efforts and hiring practices contribute to an exceptional experience: 1. This may actually occur long before a candidate kicks off their job search in earnest.
Our last blog examined retention rate , and now we’re digging into candidateengagement and what it means for your team. Measuring CandidateEngagement. For many recruiters, measuring candidateengagement can be a considerable challenge. EngagingCandidates is Key.
Our last blog examined retention rate , and now we’re digging into candidateengagement and what it means for your team. Measuring CandidateEngagement. For many recruiters, measuring candidateengagement can be a considerable challenge. EngagingCandidates is Key.
Candidates can be assessed quickly and objectively. Candidateengagement rises. Knowing that your recruiters, hiring managers, and panelists are all upskilled in the same way ensures that candidates will receive a thorough and enjoyable experience. Questions can be standardized and elevated across the board.
Recruiters continuously work on building a talent pool to choose from when an opening becomes available, building interest among prospective applicants and introducing them to your employerbrand so that when you’re ready to hire, they’re already familiar with your employer value proposition. Ready to hire someone great?
Employerbranding. How is your brand perceived? Candidateengagement. What makes for a successful candidate at your unique organization? What makes for a successful candidate at your unique organization? What makes a candidate say yes to a job offer? Examine your retention rate.
According to LinkedIn Talent Solutions, companies with a strong employerbrand see a 28% reduction in turnover. The connection is clear – a better candidate experience leads to higher retention rates, and thus lower recruitment costs. Consider your profits.
When implemented in staffing software this translates to creating experiences that make the hiring process more enjoyable and gratifying for both recruiters and candidates. EngagingCandidates Through Gamified Interactions job applications and assessments can often seem monotonous and detached leading candidates to lose interest or disengage.
This not only streamlines processes but also upholds a unified employerbrand image across all communication channels. Job Advert Copy: Pre-approved templates for job descriptions guarantee that critical information is conveyed in an engaging manner. Career Site: Guides optimize career site performance in attracting candidates.
With so many companies and industries struggling to fill their recruiting needs , employee advocacy—a strategy that turns your employees into an army of ready advocates for your employerbrand—is emerging as a timely strategy to meet those needs. You want to boost employee retention. You want to boost candidateengagement.
The second part concentrates on employer advice: how to build company culture, how to care about employerbranding, and what is the recruiter spotlight. These practices can be utilized both by employers themselves or by recruiters who want to know even more about talent acquisition. What is not to like? . Workable blog.
It means that you’ll need to double down on your employerbrand and invest in recruiting the best Gen Zers in the market. Much of their time is spent on social media, streaming videos and gaming online,” says Kurt Heikkinen, CEO of candidateengagement and interview software, Montage. Get high tech.
In fact, it’s a culmination of many initiatives: candidate experience, employerbranding, recruitment marketing, diversity and inclusion. The bottom line: Optimizing your company career site is necessary if you want to attract, engage, and convert more candidates. So, keep reading this career site guide.
A diverse healthcare workforce brings countless benefits for employers, staff, and patients, including: . Increased employee morale and retention. And happier healthcare professionals are more likely to stay with their employer for the long term. . The benefits of diversity in healthcare . Easier recruitment.
Related: CandidateEngagement at Every Stage ]. This ties into your ability to engage employees. Higher engagement leads to higher employee retention. This common question points back to your employee culture and whether your employee felt comfortable to share concerns with superiors or coworkers.
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