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In this second installment of this “How to Write Job Descriptions Optimized for JobBoards & Internet Search” blog series, I’ll specifically discuss how to take a situational approach to writing the first few lines of a job description.
After all, most job seekers won’t just know that your company is hiring and think to go directly to your applicant tracking software careers page; in fact, many will see your job listing for the first time on external jobboards or previewed in Google SERPs (search engine results pages).
Sharing authentic employee experiences, behind-the-scenes content or culture insights helps attract candidates who align with your values. Encouraging employees to share their work experiences amplifies your reach through employee advocacy , enhances your employer brand, and creates a personal connection with job seekers.
70% of companies say referred employees are good fits with the company culture. For people with a rare skill set, the candidate experience rarely begins with a job application. Reach out to potential candidates where they’re at — for example, near the end of their degree program or on niche jobboards.
The talent acquisition challenges of today are unparalleled: 90% of survey respondents feel that the current hiring market is more challenging now than in the past! Recruiting as we’ve known it is evolving - how are you keeping ahead of the competition?
These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Email Marketing Content Marketing JobBoards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising Recruiting Microsites 1. Let’s get to it!
Job details & qualifications. Company culture . Other than proper job tagging, another easy way to make sure candidates don’t get lost in their job search is with dynamic landing pages. Jobs at the team or job function level (instead of individual jobs). employee stories and company culture) .
Regardless of whether you’re looking to hire a single person, build a new team or plan your organization’s talent pipeline, jobboards are the place you’d most likely start. . Despite talk of their irrelevance, there are more jobboards today than ever before. Understanding JobBoards. And for good reason.
Likewise, if you’re only promoting jobs, and not sharing content about your company culture and employee experience, your content may be falling flat too. That’s achieved by both advertising current jobs and by marketing your employer as a great place to work. Talent network, job alerts, events: sign-ups (opt-in).
Repurpose existing content to highlight universal themes —such as innovation, growth, or collaboration—that resonate globally, while also tailoring stories that reflect the local culture. Add video to job descriptions to give candidates authentic insight into your culture right as they consider applying. Take India, for example.
The tech industry’s long-standing diversity problem is no secret, especially when it comes to engineering. Fortunately, DEI is increasingly becoming a priority for job seekers and, in a candidate-driven market, this means organizations now believe they must make serious progress in their DEI efforts to snag top talent. .
You see, although your job post may be picked up by Indeed or Glassdoor, there’s no guarantee that your ideal job seekers will see it–the volume of job posts is just too great. Targeting specific job seekers also extends to the careers page of your organization’s website.
To inspire you, we dove into the Workable jobboard to identify some of the best job ad examples that are currently out there. From using simple language to employing creativity, here are some creative job posting examples and what makes them so effective. one intro for engineering, another one for sales, etc.)
Each offers a unique opportunity to showcase your companys culture and values en route to attracting, converting, and retaining top talent. The best career pages do two things well: they share your culture in a way that speaks to all visitors and then tailor the message to specific audiences, like job categories or locations.
69% of applicants are more likely to apply for a job if the company actively maintains its employer brand. A good careers page shows off your benefits, your culture, your brand. This might sound goofy, but showing any inside look into your office or company culture goes a long way. 4) Use “normal” job titles.
Job and Content Recommendations Engine LinkedIn’s recommendation engine suggests personalized job opportunities to students based on their profile activity. Recruiters with a strong SSI score and regular content engagement have a higher chance of having their job postings organically recommended to relevant students.
Prompt Example: “As an experienced recruiter, your goal is to refine this [ software engineer ] job description to appeal to a broad and diverse pool of candidates. Prompt Example: “As a sourcer, your objective is to find prospective candidates for a software engineering role.
From connecting the dots between great healthcare and great careers, to igniting LinkedIn with the childhood dreams of their employees, these content marketing campaigns didn’t just fill positions — they built communities and showcased company cultures in ways that text on a jobboard never could.
Many top talent in tech are seemingly avoiding LinkedIn because they are constantly bombarded with spammy recruiter messages they feel aren’t relevant to them and they certainly are not on jobboards even or actively looking. Beyond attracting talent, it can actually help your engineers become better engineers.
It focuses on company culture, CEO, awards, and employee reviews. “San Francisco jobs or Engineeringjobs”) The competition for the target keyword is steep You don’t have enough time for the process of trying to rank on Google Use Google Adwords to bid for your target keyword to show up near the top.
To attract Gen Z candidates, your job descriptions should convey that your company embraces or is actively using technology to simplify the application process. A Purpose-Driven Work Culture: Gen Z is known for asking college recruiters profound questions about the purpose and impact of their work.
Therefore, by specifying a pay range for a new position, your company can stay fair and inclusive to attract top talent in a challenging job market. HEARST The mass media company delivers optimized JDs on their job website embellished with compelling visual elements.
Even simply finding people who are interested in a job with your company can be tricky, which is why a wide variety of jobboards have sprung up over the years. What, though, are the best jobboards for the employer? If you know of a great jobboard we missed, let us know in the comments!
The TA team devised a recruiting plan that also correlated recruiting capability and velocity, and so secured investment not just to hire the hundreds of new software engineers, marketing executives and revenue-earners, but also to scale and up-skill the recruiting team in tandem to deliver these critical hires.
Meanwhile, unlike niche skills, general skills are less job-specific, transferrable across several roles, and require little technical know-how. They facilitate work culture and overall job efficiency, making them fundamental requirements for most positions irrespective of the job description.
We needed to hire roughly 50 software engineers, product managers, data scientists, and UI designers. But given the constant hiring volume expected for 2014, we concluded that the best thing to do was bring on full-time recruiters for key job categories like Engineering, Sales, and G&A.
In fact, 71% of companies say they want an inclusive culture but only 12% have reached a level of diversity and inclusion that can be described as “mature”. We’re about to point you to the top 20 jobboards that will help you fill your bench with all kinds of awesome. And it’s true. Daring to be different can be scary?—?but
The increased awareness will directly result in higher discoverability of job posts via Google, other search engines, and social media. Traditionally, recruiters would advertise roles and be solely in charge of deciding if candidates would make a good fit in a company’s culture. Simplified decision-making.
Conciseness is crucial because lengthy job posts might discourage potential candidates from reading your entire job ad. A well-written job description increases your chances of attracting the right candidates through online jobboards. Also, search engines favor fresh content.
But its more than just a list of requirements or job dutiesa great job description helps attract the right people, supports inclusive hiring, and strengthens your companys culture. Thats why its vital to understand how to improve job descriptions. This helps your posting rank higher on jobboards and search engines.
A new career site needs a goal to attract potential applicants with the best culture fit. Feedback and Community Supported Content Your career site’s design should reflect a positive company culture, so it should include employee feedback. Search Engine Optimized A system to ensure that search engines (Google, Bing, etc.)
Mobile JobBoards are Taking Over. Nearly 1 in 3 job seekers prefer the mobile versions of jobboards , claiming they’re cleaner looking, easier to navigate and more user friendly. Half of all job searches on Indeed.com are now carried out on mobile devices.
From online networks and jobboards to advertising campaigns, organizations have access to an array of budget friendly recruiting sourcing strategies they can employ. Niche JobBoards Niche jobboards are a great way to find quality candidates who may not be on other popular jobboards.
Job seekers have been using technology for decades – but has the career equivalent of online dating really advanced with the times? Today, most job seekers rely on popular search engines to direct them to open positions that align with their preferred location, role and salary. Workstyle Games.
Carolyn graduated from the University of Colorado Boulder with a degree in aerospace engineering and went directly to work as a propulsion systems analyst. "I I was working on jet engines, doing thermal design and analysis." The culture wasn't great for me," shares Carolyn. But a few years in, something didn't feel quite right.
Recruitment is a dynamic and changing sector that must adapt to keep up with the ever-changing working culture. Over recent years, with the boom in online recruitment and the power this has given the candidate, the industry has had to become smarter and prove its worth over automated jobboards and social media platforms.
Proactively ask employees to write reviews on Glassdoor that focus on these values Finally, leverage search engine optimization (SEO) so content about these values get found by people searching. Stage 2: Applying for jobs The next stage in the candidate experience is applying for your jobs.
Look Beyond JobBoardsJobboards have been the go-to sourcing method for many recruiters and hiring managers. However, these platforms are often crowded with job postings, making it difficult to stand out from the competition. Be sure to highlight the unique aspects of your company culture and the role itself.
Today’s candidates are not only looking for well-paying job opportunities, but an organizational culture that affords them life-work balance and other personal benefits. Search engine optimization (SEO). The majority of job seekers use search engines like Bing and Google to research their options.
Have Cultural Clarity Without clarity, a company can have a really hard time bringing its culture to life. Now, there are a lot of mixed thoughts around what culture truly means at a company or within an organization. To me, culture is the thing that defines you when someone goes to describe you.
Why Rethinking the Best Places to Post Jobs is Important. In the past, you may have copied and pasted your job listings across a few different online jobboards, sat back, and watched the applications pile up in your inbox. For this reason, you may want to post your job openings on Facebook, Twitter, and Instagram.
Your answers will depend on your culture and your life experience. If a company’s best engineers are all men, the AI might only highlight men for new roles. Diversity job sites…effective and expensive . It may not be practical to pay an extra fee for every job when you want to increase diversity across the board.
Jobboards vs. organic search. While external jobboards such as Glassdoor and Indeed favor fresh job listing IDs that aren’t reposted too frequently, search engines like Google spotlight tenured job description pages that have evergreen content (e.g. Create a landing page for evergreen jobs.
We know that the ratio of women to men in software engineering is overwhelmingly low. That's why we invited women engineers at some of our partner companies to share their experiences in their own words. One of my favorite things about Promptworks is how all the female engineers support each other. It's depressing.
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