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Did you watch our recent webinar, EmployerBranding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employerbranding for women in technology, including: Partnership budgets. Check out Job Grader for this. Innovative content deliverables.
2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employerbrand and know how to tap into new Recruitment Marketing strategies. Putting Your EmployerBrand Front and Center. Investing in employerbranding is a smart move.
It’s clear that staying ahead in the fast-changing social media landscape will push all of us in talent acquisition, Recruitment Marketing and employerbranding to embrace these advancements and get more sophisticated with our social recruiting strategies so that we can use these platforms most effectively.
Did you know that if your job application process takes more than 15 minutes to complete, candidates are 365% more likely to drop off before clicking submit? In some industries, this statistic may come as a surprise; but to my colleagues and I who are recruiting in the healthcare space, this definitely wasn’t a shocking number to hear.
Did you watch our recent webinar, EmployerBranding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employerbranding for women in technology, including: Partnership budgets. Check out Job Grader for this. Innovative content deliverables.
Something our team knew we needed to do from a strategic perspective was weave more EmployerBrand content into our jobdescriptions. In fact, this EmployerBrand content might even deter some people from applying because they might decide the organization isn’t the right fit for them.
It’s where talent encounters and interacts with your employerbrand — maybe for the first time or to research your company during the recruiting process. Therefore, your priority with this site should be to excite quality talent visiting the site into becoming applicants and accepting your job offer.
When we think about elevating our approach to inclusive hiring, our minds may drift to improving the language in jobdescriptions or trying to foster a candidate experience that caters to all. So, if you really want to cultivate an inclusive employerbrand, you need to embrace your actual truth, warts and all!
There is no company on the planet that shouldn’t use employerbranding to help them attract and hire the best talent. Having worked on and led employerbranding at various companies ranging from startups to large international organizations, I can confidently say that every company, even a Google or Facebook, needs employerbranding.
Introduction In today’s competitive job market, employerbranding has become a vital aspect of attracting and retaining top talent. In this blog post, we will explore how businesses can build a strong employerbrand through social recruiting and ultimately gain a competitive edge in the staffing industry.
Candidate-Centric Recruitment Definition Candidate-centric recruitment is an approach to recruiting that prioritizes the candidate’s needs and desires. In order for your target audiences to feel a meaningful connection with your employerbrand, they must be able to communicate with you–and actually get a response–easily.
Kelly is responsible for recruitment, retention and employerbranding at Northside Hospital , where she manages a team of 40. Jessica helps tell the Advocate Aurora Health employerbrand story through social media, employee stories, employer ambassador activation, career site strategy and more.
There are three specific tactics you can take: Improve your mobile job application process. Shorten the length of the job titles in your jobdescriptions and recruitment advertising. The data shows that more words in the job title mean lower apply rates. Employers probably aren’t ready for what might happen.
Below I’ve complied five of the best recruitment techniques that you’re probably not using, but definitely should be. It’s not enough just to have a careers page on your company’s website with job listings. You’re also enhancing your employerbrand. Get creative with your jobdescriptions.
Avocado toast and iPhone addictions aside, Millennials are also shifting the definition of office perks — favoring options like workplace flexibility and aligning career aspirations with companies that share their values. The rise of the digital age places new emphasis on not only what you say to job seekers, but how and where you say it too.
In today’s candidate-driven market, a positive, definiteemployerbrand is important for attracting and retaining top talent. With an employer profile, you have numerous opportunities to showcase your companies’ unique brand and culture. A video is a great way to showcase your employerbranding to candidates.
Being honest, when I think employerbrand content, I think over polished, over cautious, over branded sameness and shudder-worthy stock images. Without asking them, it’s hard to know, but I’d definitely add these 3. EmployerBrand Content that Raises Awareness. million messages sent every minute.
Wow, I just listened to this podcast interview of the self-proclaimed “EmploymentBrand Boundary Breaker” Audra Knight (her real title is Recruitment Operations Manager for Tenable Network Security). Matt: What’s your advice for employers using jobdescriptions as content?
And we’ve just listed those here, and very briefly, they start in order of beginning of the process on forward at the front of the train with relevant jobdescriptions. Unfortunately, a lot of people still use jobdescriptions the way they did twenty-five, thirty, forty years ago.
The examples of unconscious bias in jobdescriptions are rampant. The bad news: your job postings likely have some bias. An easy definition of unconscious bias is when you unintentionally exclude (and often offend) someone. Unconscious bias in job postings includes using text or media that excludes someone.
When you write a jobdescription, you are not just writing it for the candidate, you are also writing it for Google, Bing, Indeed, and any other search engine out there. So, check out the below SEO tips for writing jobdescriptions. Here are 14 SEO tips for writing jobdescriptions: 1.
To name a few internal actions, we reviewed all of our jobdescriptions to remove any unnecessary requirements and make the language more gender-neutral. Check out our Job Grader for this. However, we’ve definitely done low-budget videos and photos in-house too, if you need to save money.
The funny thing about this is, in all of those search results, there’s still not a single, universally accepted definition of “Gig Economy.”. In any event, this is another call for you to focus on your employerbrand and to ensure your company culture shines through your jobdescriptions.
A Glassdoor survey found 67% of job seekers believe diversity is an important factor when considering companies and job offers, whereas 57% of recruiters say their talent acquisition strategies are designed to attract diverse candidates. First, some definitions. Diversity and inclusion in the workplace: A definition.
Today, global employers need to use a range of up-to-date techniques and recruiting tips to move their businesses forward and find the ideal candidates to fill open roles. They handle the full recruitment process, including drawing up jobdescriptions, screening candidates, working with hiring managers and optimizing your employerbranding.
Likewise, offering AC if you can to retail and warehouse workers, or cold drinks and fans if you can’t, can definitely help you stand out from the competition. Related : How to attract the right candidates by owning the shortcomings of your employerbrand. Embrace storytelling. Humans love stories.
Text Analyzer for JobDescriptions. Analyze your jobdescriptions for gender bias, racial bias, age bias and/or disability bias. Let’s face it: writing unbiased and effective jobdescriptions is HARD. A while ago Ongig published a post on unconscious bias in jobdescriptions.
In this guide I share a primer on recruitment marketing with hopefully-helpful tips, including: My definition of recruitment marketing. So if you want to engage more candidates and increase the awareness of your employerbrand, you’ll love this. Articulates your company as an employer of choice.
Remind candidates of your openings : People often research jobs casually without applying right away. Keep your brand visible : Consistent retargeting keeps your employerbrand and job opportunities in front of prospects. Retargeting serves as a reminder and keeps your openings top of mind with engaged candidates.
#1 – Work on Your EmployerBrand. Employerbranding is perhaps the most important element in attracting, hiring, and retaining great talent. Put simply, your employerbrand is what makes people want to work with you and for you. Learn more about the difference between employerbranding and EVP.
Administrative jobs are not known to be cool so it’s effective to sprinkle “coolness” into the conversation with such candidates. “Encouraging” is a word I would definitely use to describe the Apple Store team members I’ve met. Many candidates want a safe and steady job. Why I wrote this?
While resignation is definitely unavoidable, there are steps you can take to boost employee retention. Employee spotlights are a powerful tool that speak volumes about your employerbrand, act as testimonials to your culture, and are perhaps the strongest way to boost employee retention on social media. The logic is simple.
For example, an objective for your recruitment strategy could be to increase employerbrand awareness, while a specific goal relating to that objective could be to increase traffic to your careers site from social media by X%. Your EmployerBrand. Not Defining Your Target Audience. “But how do I go about doing this?”,
Tips: A)Try things like authentic employee testimonials in the workplace; B) and examples of your definition of diversity; C) Length — Try to stay in the 45 seconds to 2-minute range. Candidates fall off dramatically after that (see H ow to Make Low-Cost Recruiting Videos that drive Your EmployerBrand ).
Tips: A)Try things like authentic employee testimonials in the workplace; B) and examples of your definition of diversity; C) Length — Try to stay in the 45 seconds to 2-minute range. Candidates fall off dramatically after that (see H ow to Make Low-Cost Recruiting Videos that drive Your EmployerBrand ).
To those of you who are looking for a new and efficient strategy to engage and attract the right candidates, we would like to invite you to take a journey through the definition of recruitment marketing, what needs to be done, and the best recruitment marketing practices that you should follow. What Is Recruitment Marketing?
To start us off with an employerbrandingdefinition, your employerbrand is the impression you’ve put (intentionally or inadvertently) out in the job market of what working at your organization is actually like. Because employerbranding directly affects the quality of talent you attract.
Jobdescription text plays a key role in converting candidates.You’re only one word away from losing or repelling them. That’s why it’s important to use a text analyzer on your jobdescriptions. Here are some biases that a good text analyzer can find in jobdescriptions: Gender-Bias.
In essence, your brand image is a promise – a promise that must be fulfilled – beginning with job candidates. “How your employmentbrand is presented to job seekers from the moment a job is posted can have a lasting effect not only on your ability to acquire talent, but your business overall.”.
Creative Layout — Efficient use of space with their 2-column job posting. The right side stays fixed while the left side scrolls with the jobdescription. Employee Vid — One of the better produced employee videos I’ve seen on a job posting. Hero Video — Nice employerbranding video.
But more often than not, even if there’s no outward appearance of communication struggles with candidates, there most definitely are internal communication issues. This will reflects positively on your expertise as a recruiter and your hiring manager’s employerbrand–a win-win for everyone involved.
In fact, it’s a culmination of many initiatives: candidate experience, employerbranding, recruitment marketing, diversity and inclusion. They crave continuity in the employerbrand and candidate experience during such a transformation. Job Board Distribution (to at least the top 3 job boards). Bottom line?
And one way to attract great talent is by jobs postings. Job postings are also called job advertisement, jobdescription, job announcement, job ad, or needed ad. A best jobdescription is a blend of position’s skill set and competencies, little about work culture and of course benefits and perks.
When it comes to hybrid and remote work, there is definitely an element of genie and bottle about the whole topic. Leverage Flexible Policies in EmployerBranding: Use social media, company websites, and professional networks to showcase stories and testimonials from diverse employees who benefit from flexible work arrangements.
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