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Today I’m going to show some awesome employerbrand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. It’s a great way to create and market your employerbrand to the masses. This is who candidates and job seekers want to hear from.
In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employerbranding: 1. Those that do not understand the importance of employerbranding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.
Because of this, it’s so important to infuse your candidate experience with your employerbrand. The candidate experience should validate the tone set by all your other employerbranding work and materials. Do these sound familiar to you?
Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employerbranding through data. Talent network, job alerts, events: sign-ups (opt-in). Jobboard company profiles: views and impressions.
At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employerbranding, candidate experiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. . Recruiters: will it save recruiters time? .
For example, this year’s CareerArc Future of Recruitment Study reported that 3 of the top 5 types of content motivating job seekers to apply to a job include: Employee stories and spotlights . Diversity, equity and inclusion messages. Employee day-in-the-life videos. Meet the winners.
Recruitment advertising, including jobboards, social and digital ads, and events. Recruitment Marketing / employerbranding agencies, contractors and services. It means you’ll need fewer applicants and fewer leads in your talent database and fewer people in your talent audience who are reached by your employerbrand.
Here are a few examples of hard marketing activities in the Recruitment Marketing space: Advertising your open requisitions on jobboards. Leveraging programmatic job ads. Creating a press release about your company’s Diversity and Inclusion program. Drives engagement and awareness about your EmployerBrand.
Today’s talent acquisition teams must do everything they can to attract candidates, convince them to apply, and keep them engaged until they show up on the job. In a competitive marketplace for talent, a strong employerbrand is an essential component in your talent acquisition strategy – and that includes your career site.
If you’re like just about every other talent acquisition/diversity leader I know, recruiting more women is one of your top diversity goals. Women have a lot to offer in the workplace, and workplaces with better gender diversity are 15% more likely to earn revenue above the average for their industry.
In this blog post, you’ll learn all about this successful Recruitment Marketing campaign from Kelsie Johnson, Associate Director of EmployerBrand and Talent Marketing at Labcorp, who shared the campaign strategy at our recent RallyFwd Virtual Conference , available to watch on demand.
With social media, paid ads and jobboards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. According to the 2019 Clutch Recruiting Survey, 41% of job seekers use jobboard websites to discover open positions.
Recruitment sourcing strategies are the methods recruiters use to identify, engage, and attract potential candidates for job opportunities. These strategies can range from the traditional, such as posting on jobboards or headhunting, to the contemporary, like leveraging social media or employee referrals.
Having a social recruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employerbrand, highlight employees and bring attention to your company culture and values. It’s not about promoting jobs but getting the attention of passive talent to your company.
Does your sourcing software have diversity built in? That’s no way to increase diversity in an organization! . Diversityjob sites…effective and expensive . Recruiting firms are doing everything possible to eliminate implicit prejudice, overcome past bias, and discover more diverse applicants.
Recruitment sourcing strategies are the methods recruiters use to identify, engage, and attract potential candidates for job opportunities. These strategies can range from the traditional, such as posting on jobboards or headhunting, to the contemporary, like leveraging social media or employee referrals.
From connecting the dots between great healthcare and great careers, to igniting LinkedIn with the childhood dreams of their employees, these content marketing campaigns didn’t just fill positions — they built communities and showcased company cultures in ways that text on a jobboard never could. The takeaway?
Leah Daniels is the SVP of Strategy at programmatic job posting platform, Appcast. There’s one more element that’s really pressing for all organizations right now, and that’s a focus on diversity and inclusion. Q&A with Leah Daniels: The Impact of COVID-19 on Recruiting Budgets and Strategy.
By focusing on skills and qualifications rather than subjective factors, AI automation can help create a more diverse and equitable hiring process while minimizing human biases in decision-making. Diversity and Inclusion Initiatives One primary motivation for job applicants is diversity and inclusion in the work environment.
So, you’ve invested time and resources into building a strong EmployerBrand for your organization. In other words, if you don’t have a strong strategy in place for advertising your jobs and opportunities to candidates through different media channels, then candidates won’t be able to find you.
In the competitive world of recruitment, attracting diverse candidates can be a challenge. From optimizing job descriptions for impact and growth to expanding sourcing channels and engaging with organizations, their insights provide a roadmap for successful diversity recruitment. The result?
At the macro level, a strong (read: well-coordinated and -executed) hiring strategy offers two benefits for SMBs: Well-designed hiring strategies help increase brand visibility, showcase one’s company culture, and create an attractive employerbrand that draws in top-tier, active job seekers.
To maximize the impact of your employerbranding content, it’s essential to distribute it strategically across these channels. Career Site: The Hub for Active Talent Your career site is often the first place candidates go to learn about your company, making it a key part of your employerbranding strategy.
Well-written job descriptions are important for promoting your company’s employerbranding. Modern job descriptions function as concise promotions of your job vacancies, telling your organizational story and enticing prospective hires on how they can become a part of that eventful journey.
From posting jobs universally to jobboards, to keeping all hiring team members on the same page during the recruiting cycle, to auto-“passing” on unqualified candidates, there are many ways in which automation can aid your SMB talent team. This takes the guessing out of talent analysis.
Diversity of Skill Sets External recruitment resources are a great way for companies to hire candidates with diverse professional backgrounds. Leverage Multiple Recruitment Channels Diversify Sources: Use a mix of jobboards, social media platforms, recruitment agencies, and networking events to maximize reach.
Conciseness is crucial because lengthy job posts might discourage potential candidates from reading your entire job ad. A well-written job description increases your chances of attracting the right candidates through online jobboards. It also prevents misunderstandings and saves time.
Seventy percent of most recruiting budgets goes to traditional methods such as jobboards, recruiting tools, and staffing agencies. But recruiters identified “employerbranding” as the top area in which they would like to invest more. Employerbrand messaging should focus on culture and career growth.
A Recruiter primarily focuses on the standard jobboards like Indeed, CareerBuilder, and LinkedIn but it’s good to think outside these standards. If you are targeting GenX or Millennials than Facebook would be a great alternative instead of regular jobboard. Here’s How to Post a Job on Facebook: .
Create a strong employerbrand focused on diversity, inclusion and all-around excellence. Build a nice company website as well since this is where the job application starts, and this will make a lasting impression to the applicants. Standing Out From The Crowd. Lastly, invest in content and social media.
Stronger employerbrand: A proactive approach to recruitment shows candidates you value talent and invest in building relationships. Utilizing Technology in Sourcing Efforts: Applicant Tracking Systems (ATS): These tools help manage the application process, source resumes from jobboards, and screen candidates.
hireEZ Announces GPT3-Powered Platform Feature for Candidate Outreach >> Log In Solutions The Outbound Recruiting Platform Connect jobs to people with an AI-powered approach for finding, engaging and hiring quality talent. The Problem with JobBoards: Jobboards used to be a popular way for job seekers and employers to connect.
Recruiting microsites are a way of attracting candidates and job seekers via targeted landing pages. So, common recruiting microsite themes are based on: Department Location Initiatives/Programs (Interns, Diversity, etc.) benefits, employer of choice awards, etc.) Ongig’s mission is to transform jobs/careers pages.
Jobboards, referrals, CRMs, career sites, chatbots, AI-based matching—where do you start in the quest to attract skilled talent to the business so you can fill roles on time? When it comes to attraction activities, posting to jobboards (51%) and employerbranding (41%) ranked #2 and #3 respectively.
Need a new diversity page: Bam! Headline: Transform your career site and your job postings. Email job alerts. Diversity & Inclusion/JD Rewriting — Option to add Text Analyzer to eliminate bias and enhance job description writing. Employerbranding. Best-fit job recommendations.
If there's one thing I love the most in the world, it's strong employerbranding. Unlike other industries, marketing an employer value proposition lets one create, curate, and collaborate on stories with teammates across multiple locations and departments. Don't Keep EmployerBranding Efforts a Secret 2.
We all strive each day to develop our company’s DEI initiatives and to showcase our diverse and inclusive cultures in our talent attraction strategy. Practitioners need to define the specific strategies and tactics they’re using to attract and recruit diverse talent, and be ready to present the results.
Why Job Descriptions Matter More Than Ever With the job market being super competitive right now, job descriptions are very important for hiring the right candidate. A good job description makes sure your company attracts the best people, supports diverse hiring, and gives your company image a big boost.
Focus on Diversity, Equity, and Inclusion Invest in diversity, equity, and inclusion (DEI) training and initiatives. This can involve using inclusive language in job postings, implementing unconscious bias training for recruiters, and diversifying candidate sourcing methods.
73% of job seekers between the ages of 18 and 34 years old found their last job through a social media platform. 86% percent of job seekers use social media in their job search. Jobboard usage (by job seekers) has declined 13% since 2020. 39% share employerbrand content beyond job posts.
#1 – Work on Your EmployerBrand. Employerbranding is perhaps the most important element in attracting, hiring, and retaining great talent. Put simply, your employerbrand is what makes people want to work with you and for you. Learn more about the difference between employerbranding and EVP.
In fact, it’s a culmination of many initiatives: candidate experience, employerbranding, recruitment marketing, diversity and inclusion. They crave continuity in the employerbrand and candidate experience during such a transformation. Interns Veterans Job Postings Your new career site job postings are key.
Tasks Recruitment Talent Acquisition Focus Immediate job requirements Building a long-term talent pipeline Approach Reactive Proactive Time Frame Immediate and task-oriented, focused on prompt role filling Building relationships, creating employerbrand, addressing long-term needs.
Today I’m going to show you a VERY effective list of employerbranding strategies for your job descriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. So, this means they are bypassing your careers landing page and going straight to your job descriptions.
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