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Many of these national days have become known as socialmedia holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. SocialMedia Holidays for Recruiting. Global Diversity Awareness Month. A diverse workforce brings all ideas, goals and insights to the table.
Well-written jobdescriptions are important for promoting your company’s employer branding. Modern jobdescriptions function as concise promotions of your job vacancies, telling your organizational story and enticing prospective hires on how they can become a part of that eventful journey.
Here are 5 considerations to make and questions to ask the hiring manager and key stakeholders before posting the jobdescription for your first employer brand professional. . The answers to these questions can be included right in the jobdescription. What team will they be on? What’s the first “win” for this role? .
The following article discussing workforce diversity was originally published in October 2015. Higher revenue, better job performance, a more trusted employer brand, and an increased customer base are just a few of the benefits of a diverse workforce. Embrace Diversity in Your Culture and Brand.
Imagine leading a team where every hire brings fresh perspectives, where innovation is fueled by a tapestry of diverse experiences, and where inclusivity isn’t just a goal – it’s the foundation of success. Better Decision Making: Diverse teams are proven to make better, more informed decisions, leading to improved business outcomes.
Make your jobdescriptions more gender-neutral. As we head into 2022, creating gender-neutral, inclusive jobdescriptions is one of the best ways to invite your ideal candidates to apply to join the team. Creating diversity, equity, and inclusion in the workplace starts with the decision to make that goal a reality.
These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics SocialMedia Advertising Recruiting Microsites 1. Let’s get to it!
If you’re like just about every other talent acquisition/diversity leader I know, recruiting more women is one of your top diversity goals. Women have a lot to offer in the workplace, and workplaces with better gender diversity are 15% more likely to earn revenue above the average for their industry.
Socialmedia. Jobvite found that 33% of job seekers get their information about an employer’s company culture from socialmedia. A one-pager provided to recruiters and hiring managers at ADP to ensure that everything from jobdescriptions to candidate communication remain consistent and aligned with their new EVP.
Technology is key to more diverse hiring. Session: The Diversity Demand: How AI Supports Diversity Hiring. The end result is more roles filled faster, more affordably and with higher-quality, more diverse candidates. Any misalignment is a surefire way to lose candidates and wrinkle your employer reputation. .
In today’s increasingly interconnected world, fostering diversity, equity, and inclusion (DEI) is not just an ethical imperative, but also a vital aspect of a thriving business. For recruitment professionals, this means developing a strategy that promotes diversity and inclusion at every stage of the hiring process.
Clients frequently come to my team frustrated because their traditional job postings are drawing low-quality applicants who seem like they didnt even read the jobdescription. In a market where mass-posting openings to job boards is the norm, you have to do more if you want to connect with high-quality candidates.
With socialmedia, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. Socialmedia.
Sharing your organization’s employee events on socialmedia. Creating a press release about your company’s Diversity and Inclusion program. Something our team knew we needed to do from a strategic perspective was weave more Employer Brand content into our jobdescriptions. Why soft marketing is hard to prioritize.
We talked with VMware Carbon Black’s Ashley Perez, Senior Talent Brand Ambassador, and Maritza Gamboa, Diversity & Inclusion Program Manager, about creating messages that resonate on a personal and professional level with female talent. Ashley: A company goal for 2019 was to improve diversity throughout Carbon Black.
Age bias in the workplace can start with your jobdescriptions/job postings. That’s often your first communication with a candidate — a person who can later turn into a plaintiff if your jobdescriptions include age bias. Here are 6 ways to avoid age bias in your jobdescriptions: 1.
For example, James shared how he has recorded videos over zoom with an employee and extracted a 1 minute clip, making it a great story to share on his careers site, socialmedia and internally. Also think about your jobdescription page. It’s important to remember finding a job is life changing”, said James.
Wow, are you are seeing how fast jobdescriptions are changing these days? You can create jobdescriptions like the ones below through Ongig’s Candidate Experience Software and Text Analyzer. For tips on writing jobdescriptions, check out How to Write a JobDescription — Best Practices & Examples.
AI holds the potential to revolutionize the recruiting landscape, offering a variety of solutions that can streamline the hiring process, foster a more diverse workforce, and enhance candidate experience. These descriptions can encourage a diverse range of candidates to apply, thereby fostering workforce diversity.
Hey college recruiters, do you know… That Inclusion and Diversity are critical factors Gen Z considers when deciding whether or not to join an employer? If your college recruiter team aims to attract this new wave of tech-savvy, diversity-conscious talent, you need to optimize your jobdescription.
The BIPOC acronym has exploded in socialmedia and in news stories. And why is it one of the hottest (and controversial) words in diversity? BIPOC is quickly being used as a replacement for POC (people of color) in the diversity and inclusion space. other diversity acronyms, and emojis). But, what does BIPOC mean?
For example, what are your diversity objectives? Organic strategies can include your Recruitment Marketing content plan , organic socialmedia posts, a careers blog featuring employee stories, and a talent newsletter that provides career advice. Jobdescriptions (“Why work here”). If you’re no or low budget….
AI can tackle time-consuming tasks like writing jobdescriptions, optimizing socialmedia posts, building job-seeker resources like FAQs, integrating different talent acquisition platforms, updating candidate profiles, and analyzing pre-employment assessment results.
Workplace diversity has become top-of-mind for organizations across the country. According to SHRM , diversity hiring is defined as when companies recruit individuals with a collective mixture of differences and similarities that include individual characteristics, values and beliefs, experiences, and backgrounds.
Nurture future diversity candidates. Everyone loves a good story, including job seekers. Highlight female employee stories on your careers blog, through video and socialmedia. Write jobdescriptions to minimize bias. Optimize jobdescriptions with a service like Textio that identifies biased language.
Recruitment sourcing strategies are the methods recruiters use to identify, engage, and attract potential candidates for job opportunities. These strategies can range from the traditional, such as posting on job boards or headhunting, to the contemporary, like leveraging socialmedia or employee referrals.
Once again, we’re ready to honor and showcase the most creative and effective digital marketing and socialmedia strategies that made an impact in how your company attracts, engages and recruits talent. In addition to reaching these talent markets, they wanted to showcase the diversity of their organization.
Learning and development opportunities to build new skills and test them out are a key factor that many job seekers look for. Diversity and inclusion policies and practices are yet another consideration for candidates and work toward crafting an excellent experience for employees.
Here’s a visualization of what I mean by activities, metrics and outcomes: The tendency for many practioners is to report on the number of socialmedia posts they published or employee stories they created, along with how many people viewed, clicked or shared that content. 5 Ways to Level Up Your JobDescriptions.
With the advent of AI, online external sources of recruitment have optimised their algorithms to show the right jobs to the right candidates. Once companies figure out how to utilise job portals for recruitment, they can expedite their hiring process efficiently. SocialMedia Ours is a generation that thrives on socialmedia.
We talked with VMware Carbon Black’s Ashley Perez, Senior Talent Brand Ambassador, and Maritza Gamboa, Diversity & Inclusion Program Manager, about creating messages that resonate on a personal and professional level with female talent. Ashley: A company goal for 2019 was to improve diversity throughout Carbon Black.
For socialmedia, we posted quotes from women, re-shared videos, shared our blogs, and shared curated content from other sources relevant to women, such as career advice, professional development, tips from women leaders, and more. Ashley: A company goal for 2019 was to improve diversity throughout Carbon Black.
Many companies also deconstruct or combine these pillars into one overarching EVP statement or tagline that they might use on some of their primary marketing collateral, such as job ads, career website or socialmedia channels. Phase 5: Measure. Deliverables: ROI reports and analyses.
A concerted focus on diversity and inclusivity Diversity, equity, and inclusion isn’t just a checkbox. Rather, DEI must be a focal point for your small business to ensure you both attract a wide array of qualified job seekers and show your company is serious about engaging and employing diverse talent.
When we think about elevating our approach to inclusive hiring, our minds may drift to improving the language in jobdescriptions or trying to foster a candidate experience that caters to all. There are a few ways to do this: Employee spotlight stories : Features from diverse employees highlighting their experiences and career paths.
Revise and Revamp JobDescriptions One of the first steps in improving your talent sourcing strategy is revising and revamping your jobdescriptions. Traditional jobdescriptions often fail to capture the attention of top candidates.
Recruitment sourcing strategies are the methods recruiters use to identify, engage, and attract potential candidates for job opportunities. These strategies can range from the traditional, such as posting on job boards or headhunting, to the contemporary, like leveraging socialmedia or employee referrals.
Focus on Diversity, Equity, and Inclusion Invest in diversity, equity, and inclusion (DEI) training and initiatives. This can involve using inclusive language in job postings, implementing unconscious bias training for recruiters, and diversifying candidate sourcing methods.
77% of global workers feel a company’s values and purpose (including sustainability, diversity, and transparency) are important when selecting an employer. Essentially, it’s taken everything into account that a candidate needs when they’re searching for jobs and applies technology to meet those needs.
Here’s a visualization of what I mean by activities, metrics and outcomes: The tendency for many practioners is to report on the number of socialmedia posts they published or employee stories they created, along with how many people viewed, clicked or shared that content. 5 Ways to Level Up Your JobDescriptions.
Wider Reach A good online recruitment platform offers integrations with multiple job boards and socialmedia channels. Candidate Application : Candidates apply for jobs by submitting their resumes and cover letters. Can online recruitment platforms help with diversity hiring?
Recruiting microsites are a way of attracting candidates and job seekers via targeted landing pages. So, common recruiting microsite themes are based on: Department Location Initiatives/Programs (Interns, Diversity, etc.) Ongig’s mission is to transform jobs/careers pages.
Recruiters are seeing time and time again how vital hybrid and remote options are for talent, but particularly for those from diverse and underrepresented backgrounds. Why Flexible Work is so Important for Diverse Hiring 1. This demonstrates the company’s commitment to diversity and inclusion. It’s a tricky question to answer.
The research found that the Recruitment Marketing content rated highest by women, people of color and younger candidates included content about a company’s values, diversity and inclusion, employee testimonials, and learning why people want to work there. This section of the candidate journey can be considered “Open to change.”
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