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14 Employer Brand Opportunities in the Candidate and Employee Journey

Rally Recruitment Marketing

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) because you need to uphold the promises you’re making during the recruiting process in order for your employer brand to be successful.

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Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand. A strong employer brand is good for your business too.

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2025 Guide to Building an Effective Recruitment Marketing Strategy

Rally Recruitment Marketing

They amplify your employer brand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. Earned Media : Publicity gained through non-paid efforts, such as media coverage, industry awards and employee referrals, can significantly enhance your employer brand reputation.

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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5 Reasons to Implement Video in Employer Brand Strategies

Recruitics

It’s no surprise that video has become so universally popular, given its ability to inspire, educate, and entertain. Video is everywhere – from YouTube to Google search results and social media. It adds the human element to digital communications like no other medium, helping to build transparency and trust with viewers.

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Build Your Talent Marketing Playbook: Expert Tips from MarketStar’s Devon Jennings

Rally Recruitment Marketing

Another challenge we are still facing is getting leadership to see the value in long-term employer branding. Running job ads helps us solve our urgent hiring problems, but investing in employer branding helps us attract the talent we’ll be hiring next month, next quarter and next year.

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The Surprising Strategy Behind Turkish Aerospace’s Early Careers Recruitment Program

Rally Recruitment Marketing

99.9999% of thought leadership and educational resources for Recruitment Marketing, employer branding and talent attraction focuses on how to attract more quality candidates today. Maybe not a lot today, but what if your company invested in educating and engaging the next generation of talent? And that’s valid!

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