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Our employerbrands are most often used to attract external talent to our organizations. However, activating your employerbrand internally is just as integral (if not more so!) because you need to uphold the promises you’re making during the recruiting process in order for your employerbrand to be successful.
So where do you start with your employerbrand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employerbrand. A strong employerbrand is good for your business too.
They amplify your employerbrand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. Earned Media : Publicity gained through non-paid efforts, such as media coverage, industry awards and employee referrals, can significantly enhance your employerbrand reputation.
Because of this, it’s so important to infuse your candidate experience with your employerbrand. The candidate experience should validate the tone set by all your other employerbranding work and materials. Remember, your employerbrand is the value proposition that you offer employees and candidates.
It’s no surprise that video has become so universally popular, given its ability to inspire, educate, and entertain. Video is everywhere – from YouTube to Google search results and social media. It adds the human element to digital communications like no other medium, helping to build transparency and trust with viewers.
Another challenge we are still facing is getting leadership to see the value in long-term employerbranding. Running job ads helps us solve our urgent hiring problems, but investing in employerbranding helps us attract the talent we’ll be hiring next month, next quarter and next year.
99.9999% of thought leadership and educational resources for Recruitment Marketing, employerbranding and talent attraction focuses on how to attract more quality candidates today. Maybe not a lot today, but what if your company invested in educating and engaging the next generation of talent? And that’s valid!
Recently I was a guest on The EmployerBrand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next. Now here we are today in 2021, where there are literally thousands of people that have a full-time job practicing employerbranding and Recruitment Marketing!
2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employerbrand and know how to tap into new Recruitment Marketing strategies. Putting Your EmployerBrand Front and Center. Investing in employerbranding is a smart move.
Biro sat down with employerbrand expert Susan LaMotte to talk about the power of great employerbrands — and why every organization needs to assess whether their own employerbrand conveys the essence or the eh of the company. #WorkTrends host Meghan M.
You’re moments away from embarking on a path to more recognition for your work, support and resources from leadership, expert feedback on your recruitment strategies and advancing the field of Recruitment Marketing and employerbranding as a whole. . Kerry Noone, Director of EmployerBranding & Recruitment Marketing, CVS Health.
The campaign videos were intended to inspire, educate and position the company as an innovative and inclusive employer. We wanted prospective candidates to encounter our content across multiple channels to increase the likelihood they would absorb our employerbrand messaging and take action.
That’s why, for this post, I asked a variety of people from the LGBTQ2+ community (some who I know and some who I don’t) to share what authentic support from brands during Pride means to them. Support through education. Support through recruitment and employerbrand. Support through creativity. Leo (He/Him).
Managing your company’s employerbrand is no small feat. We see that evidenced by the fact that more than half of candidates believe employerbrand to be the most significant deciding factor when choosing an employer. If you’re an employerbranding professional, these facts are nothing new.
More and more organizations are hiring Recruitment Marketing professionals and launching employerbrand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.
Managing your company’s employerbrand is no small feat. We see that evidenced by the fact that more than half of candidates believe employerbrand to be the most significant deciding factor when choosing an employer. If you’re an employerbranding professional, these facts are nothing new.
Recruitment Marketing is a crucial aspect of the talent acquisition process, and more employers than ever before are investing in new marketing strategies to attract, engage and retain top talent. Meet the Speaker Robin Dagostino, Senior Director of EmployerBranding & Marketing at BCG Robin Dagostino is the Sr.
Example of a topic covered: Changes in employerbrand content and publishing. A recent example is their whitepaper, The Impact of EmployerBranding on Recruitment and Retention. That’s why we created this list. Usage increase in recruiter, hiring manager and employee ambassadors on social media.
2. Empower Your Team through Education In many scenarios, the endorsement of a third-party expert makes a world of difference in securing buy-in from decision-makers. By embracing collaboration, education, and innovation, you unlock a world of possibilities to optimize your strategies, strengthen your team, and drive exceptional results.
Your organization’s employerbrand should always be top of mind. Let’s take a closer look at what employerbranding is and what your company can do to organically build an employerbrand that sets it up for success. What is employerbranding? Factors that impact employerbrand.
Employer profiles increase visibility, help create a competitive advantage, and attract top talent. Educating candidates about the employerbrand is essential to attract the right fit and increase the quality of applicants.
It’s where talent encounters and interacts with your employerbrand — maybe for the first time or to research your company during the recruiting process. These features will heighten the candidate experience and shine a spotlight on your employerbrand, company culture and commitment to diversity, equity and inclusion.
Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employerbranding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization. The other focus is employerbranding.
Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employerbranding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . So come prepared!
A strong employerbrand is critical for a successful ERP. Educating employees on the ERP and its benefits is essential. Key Takeaways: Employee referral programs (ERPs) can help counteract the extended labor shortage by making it easier for companies to attract high-quality talent through their existing employees.
One of the key strategies employed by successful companies is the development of a compelling employmentbrand. An employmentbrand represents an organization’s reputation as an employer, and it plays a crucial role in attracting, engaging and retaining employees.
Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employerbranding strategies. As a result, Nestlé saw an opportunity to bridge their product brand and employerbrand to support the company’s talent acquisition goals.
Once the link between data and action has been made, employer engagement, employerbranding and performance increase will follow. Read more about employerbranding, employee engagement and the link between the two. EmployerBranding at the Forefront. Newsfeed is the Helm.
As part of your company’s recruiting team, you’ve worked hard to make sure your employer value proposition (EVP) is clearly communicated to candidates. Your EVP helps to guide your employerbrand and helps candidates better understand your culture, values and mission. And for good reason! Note: Stories Inc.
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. Strengthening EmployerBrand with Authentic Videos 9. As the largest national wholesale distributor of landscaping products in the U.S.
These breakout rooms enable students to acquire a better sense of how their skills, capabilities and education align to the opportunities within BMO. There are plenty of opportunities for them to meet people, educate themselves about the business and lay the foundation for a full-time position in the future.
So when you present your campaign strategy, take the opportunity to educate talent leaders and hiring managers on the rationale for your proposal. This nearly zero-cost strategy will leverage the ongoing candidate nurture efforts we’ve been using to keep our employerbrand top of mind with silver medalists.
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. Strengthening EmployerBrand with Authentic Videos 9. As the largest national wholesale distributor of landscaping products in the U.S.
Straightforward writing appeals to everyone, regardless of their education level. ” This might limit diversity within the applicant pool by excluding potentially qualified candidates based on the prestige of their educational institution rather than their skills or capabilities.
Build a Strong EmployerBrand Your employerbrand is your reputation as a workplace. A strong brand attracts candidates who share your values and are excited about working for you. Employee Advocacy: Encourage employees to share open positions and company culture on their social media channels.
In 2024, candidate experience is no longer just a component of the recruitment process – it has become central to shaping employerbrand and long-term talent strategy. Neves explained how Nestlé provides educational resources to rejected candidates, turning the disappointment of rejection into a positive learning opportunity.
Our recent webinar with The Muse , 3 Strategies to Attract Remote & Virtual Talent: Is Your EmployerBrand Ready? featured insight from two top practitioners — Dell Technologies Global Project Manager of Talent Attraction & EmployerBrand Amy Winebright and DigitalOcean Senior Technical Recruiter Kiley Rumpf.
This is especially the case if you have an employerbrand presence on platforms beyond LinkedIn. Helping them answer these questions doesn’t just help your employerbrand (as you demonstrate that you care about their success) but will also help improve your overall quality of candidates! Is LinkedIn Learning legit?
Whether your business is aware of it or not, it has an employerbrand. Attracting and retaining the best talent is going to be a challenge, requiring businesses to understand and communicate their employerbrand more effectively. What is an employerbrand? .
Holland McCue is the Head of Global EmployerBranding and Recruitment Marketing Programs at Delta Air Lines and our newest RallyRM Mentor. Prior to Delta, Holland was an EmployerBrand Manager at Cox Enterprises and provided Recruitment Marketing services for an RPO. The experts. Don’t overcommit yourself or your team!
Since then she has worked hard to demonstrate how impactful Recruitment Marketing and employerbranding is, which has led Tricia to get buy-in from the company and secure more resources and budget. In fact, Tricia has spent the past year building a global employerbrand team and strategy.
Here are 3 places you should incorporate into your Recruitment Marketing content strategy and examples from companies that are succeeding at conveying important information wherever job seekers interact with their employerbrand. Social media.
Virtual Recruitment Events and Hackathons In 2025, virtual recruitment events will continue to grow in importance, especially with the evolution of remote work and hybrid education models. Virtual job fairs, webinars, and information sessions will become the norm, allowing employers to engage with students from universities worldwide.
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