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Our employerbrands are most often used to attract external talent to our organizations. However, activating your employerbrand internally is just as integral (if not more so!) because you need to uphold the promises you’re making during the recruiting process in order for your employerbrand to be successful.
With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employerbrand on LinkedIn?
They amplify your employerbrand, drive traffic to your careers site and job postings and foster genuine engagement with your talent audience. Earned Media : Publicity gained through non-paid efforts, such as media coverage, industry awards and employee referrals, can significantly enhance your employerbrand reputation.
Video is everywhere – from YouTube to Google search results and socialmedia. It’s no surprise that video has become so universally popular, given its ability to inspire, educate, and entertain. It adds the human element to digital communications like no other medium, helping to build transparency and trust with viewers.
Because of this, it’s so important to infuse your candidate experience with your employerbrand. The candidate experience should validate the tone set by all your other employerbranding work and materials. Remember, your employerbrand is the value proposition that you offer employees and candidates.
2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employerbrand and know how to tap into new Recruitment Marketing strategies. Putting Your EmployerBrand Front and Center. Investing in employerbranding is a smart move.
Another challenge we are still facing is getting leadership to see the value in long-term employerbranding. Running job ads helps us solve our urgent hiring problems, but investing in employerbranding helps us attract the talent we’ll be hiring next month, next quarter and next year.
In the past year, our work has changed even more drastically, as a result of the pandemic and in response to social injustice. Recently I was a guest on The EmployerBrand Shop Talk Podcast and we had a discussion on these very topics — and, maybe even more importantly, where our space is going next.
The campaign videos were intended to inspire, educate and position the company as an innovative and inclusive employer. We wanted prospective candidates to encounter our content across multiple channels to increase the likelihood they would absorb our employerbrand messaging and take action.
More and more organizations are hiring Recruitment Marketing professionals and launching employerbrand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.
2. Empower Your Team through Education In many scenarios, the endorsement of a third-party expert makes a world of difference in securing buy-in from decision-makers. Tools like Rally Inside can provide you with free Recruitment Marketing benchmarks, to help you compare your strategy across socialmedia and digital channels.
I had initially followed this brand to claim a socialmedia discount, but I enjoy seeing their posts because they have useful reviews of outdoor gear that are relevant to me. Unfortunately, most companies I see posting their job openings on socialmedia dont go to the trouble of creating such engaging content.
Example of a topic covered: Changes in employerbrand content and publishing. Usage increase in recruiter, hiring manager and employee ambassadors on socialmedia. A recent example is their whitepaper, The Impact of EmployerBranding on Recruitment and Retention. That’s why we created this list.
Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employerbranding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . So come prepared! Reputation.
Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employerbranding strategies. Sitel Group measured PWP with socialmedia reach, video views and engagements. Intel — “Social Stories from Elite Athletes at Intel”.
So when you present your campaign strategy, take the opportunity to educate talent leaders and hiring managers on the rationale for your proposal. This nearly zero-cost strategy will leverage the ongoing candidate nurture efforts we’ve been using to keep our employerbrand top of mind with silver medalists. and Canada.
This is especially the case if you have an employerbrand presence on platforms beyond LinkedIn. While Gen Zers are certainly active on LinkedIn, they’re also active on Twitter, Instagram, Clubhouse, TikTok and other non-traditional career networking social platforms. How can I optimize my LinkedIn profile?
We learned that Gen Z are using new socialmedia platforms and paying attention to different content, requiring a fresh look at talent acquisition and Recruitment Marketing strategy. As the most educated generation, Gen Z is also highly analytical, pragmatic and realistic. . Ben Siegel, Co-Founder, Scholars. Video job posts.
Managing your company’s employerbrand is no small feat. We see that evidenced by the fact that more than half of candidates believe employerbrand to be the most significant deciding factor when choosing an employer. If you’re an employerbranding professional, these facts are nothing new.
Managing your company’s employerbrand is no small feat. We see that evidenced by the fact that more than half of candidates believe employerbrand to be the most significant deciding factor when choosing an employer. If you’re an employerbranding professional, these facts are nothing new.
Build a Strong EmployerBrand Your employerbrand is your reputation as a workplace. A strong brand attracts candidates who share your values and are excited about working for you. Attract Attention on SocialMediaSocialmedia platforms are a goldmine for connecting with potential candidates.
Key Takeaways: Skills-based hiring emphasizes candidates' abilities and candidate evaluation over traditional metrics like education, job titles, and years of experience. Companies are reevaluating hiring approaches, with a significant shift toward skills-based hiring in the wake of broader changes in the employment landscape.
With all the talent acquisition strategies out there, should you really be investing in recruiting on socialmedia ? Rather than trying to convince you one way or the other, we figured we’d gather together as many socialmedia recruiting statistics as we could find and share them with you. And so, without any further ado.
With socialmedia, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. Socialmedia.
One way to accomplish that is by running digital advertising campaigns to get our employerbranding messages and jobs in front of the right candidates. We launched and internally promoted an employee referral program (ERP) bonus, ran several socialmedia campaigns and posted job ads on Glassdoor. Never stop improving.
The AGS IGNITE and McGraw-Hill Education partnership is another example of how employerbrand strategies with values at the foundation speak volumes to candidates. Allegis Global Solutions was founded on a passionate culture and is devoted to transforming the way the world approaches talent acquisition.
As Recruitment Marketing and talent acquisition pros, you know that no matter how dialed in your corporate employerbrand efforts may be, it’s often no match for employee-generated content. One particular challenge we had was getting buy-in to leverage socialmedia to promote our company and its employees.
Kelly is responsible for recruitment, retention and employerbranding at Northside Hospital , where she manages a team of 40. Jessica Summerfield, SocialMedia Specialist. So, we need to put our messaging in front of candidates multiple times by using different socialmedia channels, job sites and varied content types.
McGraw-Hill Education (MHE) is a learning science and educational publishing company with a rich history. For almost 130 years, MHE has been known for its high-quality educational materials. As technology advances and classrooms become more digital, the educational publishing sector has had to adjust.
Kelly is responsible for recruitment, retention and employerbranding at Northside Hospital , where she manages a team of 40. Jessica Summerfield, SocialMedia Specialist. Where is the best place to start when beginning to build an employerbrand and create content? . Kelly : In a nutshell?
Your employerbrand is a critical element when it comes to establishing a competitive advantage in the labour market. Employerbranding is the sum-total of what current and potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of both of these types of employees.
Socialmedia has become a favorite channel for recruiters to engage and hire qualified candidates. We’ve seen talent teams win by using socialmedia in their recruitment marketing strategy. Here are the top four ways to use socialmedia to screen, engage, and hire top candidates.
To grab — and hold — their attention and turn them into applicants, you’ll want to ensure that you have content on your careers site, socialmedia and other channels that displays your company’s dedication to remote work. One of the tactics both practitioners covered was how companies need to “speak remote.”
Compared to the reach of organic content shared on your careers blog or through socialmedia, which are limited by factors like SEO, the size of your talent network and socialmedia algorithms, the reach of your job ads is only limited by your budget. Job ads can inform what topics to cover in your employerbrand content.
Building a brand ambassador program can be a powerful tool you should already be utilizing to help improve your EmployerBrand. If you don’t have one yet, the best approach is to create brand ambassadors out of engaged employees at your company who are already sharing their work experience either internally or externally.
Sure, Tom Cruise was talking about fighter jets, but for Recruitment Marketing and employerbrand practitioners, this need for speed is one aspect that many teams might aim for — and also struggle with. When it comes to improving candidate communications — and their experience with your employerbrand — speed is what you need.
Virtual Recruitment Events and Hackathons In 2025, virtual recruitment events will continue to grow in importance, especially with the evolution of remote work and hybrid education models. Virtual job fairs, webinars, and information sessions will become the norm, allowing employers to engage with students from universities worldwide.
March is Women’s History Month, featuring International Women’s Day on March 8, and the perfect time to use your socialmedia platform to voice what your company is doing to support and celebrate women in the workplace. What to include in your Women’s History Month and International Women’s Day socialmedia content.
Since then she has worked hard to demonstrate how impactful Recruitment Marketing and employerbranding is, which has led Tricia to get buy-in from the company and secure more resources and budget. In fact, Tricia has spent the past year building a global employerbrand team and strategy.
These candidates, with commercial driver’s licenses (CDLs), prioritize opportunities, salary and benefits, and are often too busy to engage with traditional employerbranding efforts. Gen Z looks at video testimony on socialmedia for recommendations when it comes to products and TV shows so why not when it comes to an employer.
Whether your business is aware of it or not, it has an employerbrand. Attracting and retaining the best talent is going to be a challenge, requiring businesses to understand and communicate their employerbrand more effectively. What is an employerbrand? .
Build a strong employerbrand Because physicians, nurses, and other healthcare providers are in such enormous demand, they dont have to take the first job offer that comes along. Lay the groundwork for this by boosting your employerbrand. Put more simply: Theyre a gold mine for sourcing.
What does this mean for employers, and particularly for Recruitment Marketing and employerbrand practitioners? Sharing employee stories on socialmedia creates a wider reach and puts the company right in front of veteran candidates who may be researching potential employers online.
To learn more about how you can create your TVP and how leading employers have incorporated this type of employerbranding into their Recruitment Marketing strategies, read our Rally Ideabook: 12 Ways to Tell Team Stories. One of these companies is AstraZeneca. What’s Important. Note: Stories Inc.
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